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Casual Articles - Make a Personal Connection with Prospective Customers
Is this the End of the Sales Letter?
For a while everyone used to talk about sales letters, you could buy a pack of sales letter or get sales letter software to help you out. But things have started to change, I don’t know if people have gotten more sense or maybe the penny has finally dropped?But, every where you look now everyone seems to be talking about building mailing lists and profiting from them. I’ve even noticed that there has be
rFor a while everyone used to talk about sales letters, you could buy a pack of sales letter or get sales letter software to help you out. But things have started to change, I don’t know if people have gotten more sense or maybe the penny has finally dropped?But, every where you look now everyone seems to be talking about building mailing lists and profiting from them. I’ve even noticed that there has be
9 Keys to Building a Stand-Out Brand Identity
Brand identity is the combined effect of visual elements in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and branded envelope. This basic set of materials can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces.A successful brand identity is built around the following 9 key characteristics:•
Whether Brand identity is the combined effect of visual elements in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and branded envelope. This basic set of materials can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces.A successful brand identity is built around the following 9 key characteristics:•
Are You Charging Enough?
What Happens When You Are Under Pressure? We have all been there. Cash flow is a little lean and you are really starting to hate eating Blue Box Kraft Dinner. Murphy's Law also means a potential customer will NOW call you and want you to drop your rates...right down to the bottom of the barrel. Do you do this "just once" and relieve the financial pressure? Or do you walk away?Learn To Va
hetherWhat Happens When You Are Under Pressure? We have all been there. Cash flow is a little lean and you are really starting to hate eating Blue Box Kraft Dinner. Murphy's Law also means a potential customer will NOW call you and want you to drop your rates...right down to the bottom of the barrel. Do you do this "just once" and relieve the financial pressure? Or do you walk away?Learn To Va
Software Outsourcing
Cyndi Joiner had been responsible for GMAC's Corporate Real Estate and Facilities Management group for three months when she faced a major challenge: The large support operation appeared to be at a crossroads. The division needed to cut costs, manage suppliers' performance better, and clean up the chaos engendered by a lack of internal controls, standards, and up-to-date technology.Joiner presented top m
therCyndi Joiner had been responsible for GMAC's Corporate Real Estate and Facilities Management group for three months when she faced a major challenge: The large support operation appeared to be at a crossroads. The division needed to cut costs, manage suppliers' performance better, and clean up the chaos engendered by a lack of internal controls, standards, and up-to-date technology.Joiner presented top m
How To Market Speciality Services
Marketing a specialty service is not that different than marketing any other type of product or service. The first thing you need to do is the very same thing you'd do for any type of business: get very clear on who your ideal clients are. Let's say you are marketing a high-end specialty service such as a skin care spa.You first need to understand who you are marketing and selling to. Is it primarily wom
herMarketing a specialty service is not that different than marketing any other type of product or service. The first thing you need to do is the very same thing you'd do for any type of business: get very clear on who your ideal clients are. Let's say you are marketing a high-end specialty service such as a skin care spa.You first need to understand who you are marketing and selling to. Is it primarily wom
Find Out If You Will Be Successful As A Franchisee?
Will I be successful as a franchisee?One of the soundest pieces of advice to take when considering becoming a franchisee is to ‘Assess Yourself’. Assess whether you can accept direction. Some people cannot. Assess whether you can work within definite systems and structures without feeling trapped. Assess if you are committed to the franchise concept and if you believe in it. If you feel that you c
r you se
Will I be successful as a franchisee?One of the soundest pieces of advice to take when considering becoming a franchisee is to ‘Assess Yourself’. Assess whether you can accept direction. Some people cannot. Assess whether you can work within definite systems and structures without feeling trapped. Assess if you are committed to the franchise concept and if you believe in it. If you feel that you c
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