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Casual Articles - Using Ego In Closing The Sale
What Managers Should Know About PR hat the colonies be named after the king. Suddenly, the general had not only permission, but abundant financial means and even people to help populate the new colony of Georgia.Referring to tactics like press releases, special events, brochures and broadcast plugs as “the heart of the practice of public relations” is like describing eviction notices as “the heart of the practice of law,” or employment applications as “the heart of the practice of human resources.”Each restrictively misleading. Each out-of-touch with reality. Each damaging to the discipline.In the case of public relations, tactics are what they are, valuable devices which public relations calls upon from time-to-time to move a message from one point to another. But that’s all they are.If you are a business, non-profit, government agency or association manager, be aware that your PR effort must demand more than special events, press releases and talk show tactics if you are to receive the best public relations has to offer, There is a particular set of ego rules that should be employed when dealing with a superior. If you are trying to impress your boss, you should approach it differently from how you would handle an employee. Always make those above you feel comfortably superior. In your desire to please or impress them, do not go too far in displaying your talents. Otherwise, you might accomplish the opposite of what you hoped for by inspiring fear and insecurity. When a student outshines the master, there is a blow to the ego. The master wants to appear more brilliant than the student. Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you 9 WOW Ways to WOW Customers In persuasion, we are faced with the difficult task of building the egos of our listeners while placing our own egos on hold. In order to effectively persuade, you have to let go of your ego and focus on your objective. You don't have time to mend a bruised ego. Check your ego in at the door and remember your overriding purpose. Focus on persuasion, not on yourself.This week is National Customer Service Week. As we celebrate the people who pay our bills, I want to give a few low-cost and no-cost ideas to WOW Customers so that they come back again and again and tell everyone they know. 1. Have a live person answer the phone – with no wait time. 2. Southwest Airlines sends out birthday cards to their most valued customers. Consider sending your best customers birthday cards. 3. Myra Golden Seminars sends all meeting planners a box of Death by Chocolate cookies to thank them for their business. 4. Be Gumby. The Container Store has adopted Gumby as their unofficial mascot. Gumby symbolizes being flexible as you relate to internal and external customers. 5. Send out Valentines Day cards that say, “We love doing business with you.” < In an interesting study, school administrators sought to find the ratio of positive to negative statements overheard in the schools' faculty lounges. Thirty-two schools throughout the nation were visited. Now would you be more likely to assume that there were more positive or more negative comments? Negative? Well, you're right, but you may not realize how right you are. Researchers were shocked to tally up the statements and find that the ratio was 6 percent positive statements and 94 percent negative statements! This is certainly a startling result for those of us who find ourselves in positions of leadership. Here's another very effective technique. Anytime someone challenges your abilities, especially your abilities to do your business, what's your immediate and instinctive reaction? To prove them wrong! Try politely expressing your doubts concerns about your prospect proposal and then watch the results. For example, if you said to a supervisor, "I'm not sure you're able to get those reps of yours producing, so I may hire a consultant." Don't worry, that guy will be on it, pronto! Or you can say, "Do you really have the power to help me out?" The prospect will make sure to show you that he does indeed have that power! When employing this technique, however, be careful to avoid damaging the ego. When you cause damage instead of producing a challenge, you will create an air of indifference from your prospect. Another challenge to someone's ego is commonly used by sports coaches in a team environment. When during football practice a player is not putting in 100 percent, is late for meetings, or keeps making the same mistake, the coach has a perfect ego-based solution. He brings the team together and explains exactly what has happened with that particular player. He then has the whole team, except for the guilty player, run laps. This punishment is a challenge to the ego of this football player. Such a situation only has to happen once to be persuasive for each member of the team. For additional information on Ego Selling, go to Magnetic Persuasion and kick start your success! There are many challenging messages geared towards our egos. Think of a multilevel marketing meeting, where managers say they are looking for "go-getters" and "people who can take action." Or what about a teacher who tells the student, "I'd like you to do these advanced assignments"? I have seen sales representatives make a subtle attack on the prospect's ego when they were not getting the sale. They simply say, "I guess you don't have the authority to make that decision." You should see the egos take action! Another example is giving people credit for things they don't even know. When you give people credit for knowing something they really know nothing about, they generally will say nothing and allow you to believe them to be smarter or more aware than they really are. The catch is that they then will try to live up to the undeserved credit that you have bestowed upon them in order to lead you to believe they really are smart. You have heard such phrases as, "You probably already know…." or "You will soon realize…" These are direct challenges to our egos. When you find yourself in a persuasive situation, it is essential that you seek to enhance your prospect's ego in some way. Too often we present ourselves in a manner that instills feelings of threat, competition, jealousy, and mistrust. When enhancing someone's ego, be sure your praise is sincere and genuine. When we solicit someone's cooperation, everyone wins. For example, what happens when a sales associate tells a woman she looks great in the dress? The woman changes back into her original outfit and heads straight for the register! She feels great and the associate gets her sale. Or how about when the lady in shipping says she can really tell you've been working out? You do your "Can you tell?" expression, and then the next thing you know, you're helping her carry boxes. You get to bask in the glory of someone announcing that they think you look strong, and then you're extended the opportunity to demonstrate your power and might. We can all learn from General James Oglethorpe's example. The general desired King George II of England's permission to establish a colony in the New World. Yet none of his arguments or presentations, no matter how carefully crafted, won the king over. At last, the general had a brilliant idea. He proposed that the colonies be named after the king. Suddenly, the general had not only permission, but abundant financial means and even people to help populate the new colony of Georgia. There is a particular set of ego rules that should be employed when dealing with a superior. If you are trying to impress your boss, you should approach it differently from how you would handle an employee. Always make those above you feel comfortably superior. In your desire to please or impress them, do not go too far in displaying your talents. Otherwise, you might accomplish the opposite of what you hoped for by inspiring fear and insecurity. When a student outshines the master, there is a blow to the ego. The master wants to appear more brilliant than the student. Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you Seven Ways to Expand Your Business by Writing your doubts concerns about your prospect proposal and then watch the results. For example, if you said to a supervisor, "I'm not sure you're able to get those reps of yours producing, so I may hire a consultant." Don't worry, that guy will be on it, pronto! Or you can say, "Do you really have the power to help me out?" The prospect will make sure to show you that he does indeed have that power! When employing this technique, however, be careful to avoid damaging the ego. When you cause damage instead of producing a challenge, you will create an air of indifference from your prospect.There are numerous ways you can promote your small business as well as stay in touch with your prospective clients by writing. Some common methods of written works include ezines, articles, e-courses, free reports, booklets, how-to manuals, and ebooks. Writing allows you to demonstrate your knowledge in your specialty area and provide valuable information that prospects can use. It also sets you up as an expert in their eyes - and people like to hire experts. uHere are seven different ways you can promote your small business by writing.Newsletter or EzineAn ezine is the #1 way to promote your services online. Offering a newsletter, an ezine, a free report, or a course by email are the easiest ways to and grow your database for your businessArticlesWriting articles is a very effective way to promote your business Another challenge to someone's ego is commonly used by sports coaches in a team environment. When during football practice a player is not putting in 100 percent, is late for meetings, or keeps making the same mistake, the coach has a perfect ego-based solution. He brings the team together and explains exactly what has happened with that particular player. He then has the whole team, except for the guilty player, run laps. This punishment is a challenge to the ego of this football player. Such a situation only has to happen once to be persuasive for each member of the team. For additional information on Ego Selling, go to Magnetic Persuasion and kick start your success! There are many challenging messages geared towards our egos. Think of a multilevel marketing meeting, where managers say they are looking for "go-getters" and "people who can take action." Or what about a teacher who tells the student, "I'd like you to do these advanced assignments"? I have seen sales representatives make a subtle attack on the prospect's ego when they were not getting the sale. They simply say, "I guess you don't have the authority to make that decision." You should see the egos take action! Another example is giving people credit for things they don't even know. When you give people credit for knowing something they really know nothing about, they generally will say nothing and allow you to believe them to be smarter or more aware than they really are. The catch is that they then will try to live up to the undeserved credit that you have bestowed upon them in order to lead you to believe they really are smart. You have heard such phrases as, "You probably already know…." or "You will soon realize…" These are direct challenges to our egos. When you find yourself in a persuasive situation, it is essential that you seek to enhance your prospect's ego in some way. Too often we present ourselves in a manner that instills feelings of threat, competition, jealousy, and mistrust. When enhancing someone's ego, be sure your praise is sincere and genuine. When we solicit someone's cooperation, everyone wins. For example, what happens when a sales associate tells a woman she looks great in the dress? The woman changes back into her original outfit and heads straight for the register! She feels great and the associate gets her sale. Or how about when the lady in shipping says she can really tell you've been working out? You do your "Can you tell?" expression, and then the next thing you know, you're helping her carry boxes. You get to bask in the glory of someone announcing that they think you look strong, and then you're extended the opportunity to demonstrate your power and might. We can all learn from General James Oglethorpe's example. The general desired King George II of England's permission to establish a colony in the New World. Yet none of his arguments or presentations, no matter how carefully crafted, won the king over. At last, the general had a brilliant idea. He proposed that the colonies be named after the king. Suddenly, the general had not only permission, but abundant financial means and even people to help populate the new colony of Georgia. There is a particular set of ego rules that should be employed when dealing with a superior. If you are trying to impress your boss, you should approach it differently from how you would handle an employee. Always make those above you feel comfortably superior. In your desire to please or impress them, do not go too far in displaying your talents. Otherwise, you might accomplish the opposite of what you hoped for by inspiring fear and insecurity. When a student outshines the master, there is a blow to the ego. The master wants to appear more brilliant than the student. Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you 18 Ways to Create Marketing Buzz Magnetic Persuasion and kick start your success!Are you looking for ways to get people talking about your brand? An increasing frustration with traditional media has driven businesses and marketing firms to start employing more creative means of getting customers attention beyond the traditional media outlets. You may hear this referred to as viral, word-of-mouth or buzz marketing and this method is attaining broad popularity as an inexpensive and highly effective marketing method.What is Viral Marketing, Word-of-Mouth, or Buzz Marketing?Viral Marketing is a way of capturing attention of consumers and the media to the point where talking about your brand becomes interesting conversation. Generating a buzz is based on either customers’ personal experience with brands or what other people have told them about these brands. When this experience becomes interesting, your brand and what your com There are many challenging messages geared towards our egos. Think of a multilevel marketing meeting, where managers say they are looking for "go-getters" and "people who can take action." Or what about a teacher who tells the student, "I'd like you to do these advanced assignments"? I have seen sales representatives make a subtle attack on the prospect's ego when they were not getting the sale. They simply say, "I guess you don't have the authority to make that decision." You should see the egos take action! Another example is giving people credit for things they don't even know. When you give people credit for knowing something they really know nothing about, they generally will say nothing and allow you to believe them to be smarter or more aware than they really are. The catch is that they then will try to live up to the undeserved credit that you have bestowed upon them in order to lead you to believe they really are smart. You have heard such phrases as, "You probably already know…." or "You will soon realize…" These are direct challenges to our egos. When you find yourself in a persuasive situation, it is essential that you seek to enhance your prospect's ego in some way. Too often we present ourselves in a manner that instills feelings of threat, competition, jealousy, and mistrust. When enhancing someone's ego, be sure your praise is sincere and genuine. When we solicit someone's cooperation, everyone wins. For example, what happens when a sales associate tells a woman she looks great in the dress? The woman changes back into her original outfit and heads straight for the register! She feels great and the associate gets her sale. Or how about when the lady in shipping says she can really tell you've been working out? You do your "Can you tell?" expression, and then the next thing you know, you're helping her carry boxes. You get to bask in the glory of someone announcing that they think you look strong, and then you're extended the opportunity to demonstrate your power and might. We can all learn from General James Oglethorpe's example. The general desired King George II of England's permission to establish a colony in the New World. Yet none of his arguments or presentations, no matter how carefully crafted, won the king over. At last, the general had a brilliant idea. He proposed that the colonies be named after the king. Suddenly, the general had not only permission, but abundant financial means and even people to help populate the new colony of Georgia. There is a particular set of ego rules that should be employed when dealing with a superior. If you are trying to impress your boss, you should approach it differently from how you would handle an employee. Always make those above you feel comfortably superior. In your desire to please or impress them, do not go too far in displaying your talents. Otherwise, you might accomplish the opposite of what you hoped for by inspiring fear and insecurity. When a student outshines the master, there is a blow to the ego. The master wants to appear more brilliant than the student. Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you Enthusiasm, Energy and Success Are Critical Keys For Providing Excellent Customer Service suasive situation, it is essential that you seek to enhance your prospect's ego in some way. Too often we present ourselves in a manner that instills feelings of threat, competition, jealousy, and mistrust. When enhancing someone's ego, be sure your praise is sincere and genuine. When we solicit someone's cooperation, everyone wins. For example, what happens when a sales associate tells a woman she looks great in the dress? The woman changes back into her original outfit and heads straight for the register! She feels great and the associate gets her sale. Or how about when the lady in shipping says she can really tell you've been working out? You do your "Can you tell?" expression, and then the next thing you know, you're helping her carry boxes. You get to bask in the glory of someone announcing that they think you look strong, and then you're extended the opportunity to demonstrate your power and might.There are basically 5 different reasons why nothing great is ever accomplished without enthusiasm.First, no great success is ever attained in life without the surmounting of obstacles. In every life there are challenges. Some people view challenges as problems, others view them as opportunities. This marks one big difference between those people who give up and those who move up. You need to understand the positive role obstacles can play in your development. Challenges will push you. They stretch you. They make you develop your potential. Because you cannot leap a hurdle without energy, you need to value energy. You need to understand and embody the power of enthusiasm.Secondly, without the motivation that comes with enthusiasm, you will never dig deep enough to discover and develop all the talents you have that can lead you to the greatest acco We can all learn from General James Oglethorpe's example. The general desired King George II of England's permission to establish a colony in the New World. Yet none of his arguments or presentations, no matter how carefully crafted, won the king over. At last, the general had a brilliant idea. He proposed that the colonies be named after the king. Suddenly, the general had not only permission, but abundant financial means and even people to help populate the new colony of Georgia. There is a particular set of ego rules that should be employed when dealing with a superior. If you are trying to impress your boss, you should approach it differently from how you would handle an employee. Always make those above you feel comfortably superior. In your desire to please or impress them, do not go too far in displaying your talents. Otherwise, you might accomplish the opposite of what you hoped for by inspiring fear and insecurity. When a student outshines the master, there is a blow to the ego. The master wants to appear more brilliant than the student. Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you Reward Your MVP (Most Valuable Player) hat the colonies be named after the king. Suddenly, the general had not only permission, but abundant financial means and even people to help populate the new colony of Georgia.No matter what the sport or business, we all have a Most Valuable Player. Surprisingly, most businesses either do not recognize the MVP, do not realize the importance of demonstrating appreciation, or fail to include the MVP in the most important business decisions or processes.The first step is to identify the MVP. The second step is to create a consistent method to reward and include the MVP.Step One: Identify Your MVPIf you were to stop reading right now and made a list of individual contributors, who would you name as your team MVP? In sports it may be the individual who scores the most points, provides the best defense to contain opposing points, or the person who changed the tide of momentum with complete selfless dedication and stamina. Is that how you would measure an MVP in your business team? Is it the person that earns the most There is a particular set of ego rules that should be employed when dealing with a superior. If you are trying to impress your boss, you should approach it differently from how you would handle an employee. Always make those above you feel comfortably superior. In your desire to please or impress them, do not go too far in displaying your talents. Otherwise, you might accomplish the opposite of what you hoped for by inspiring fear and insecurity. When a student outshines the master, there is a blow to the ego. The master wants to appear more brilliant than the student. Conclusion Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Kurt Mortensen’s trademark is Magnetic Persuasion; rather than convincing others, he teaches that you should attract them, just like a magnet attracts metal filings. He teaches that sales have changed and the consumer has become exponentially more skeptical and cynical within the last five years. Most persuaders are using only 2 or 3 persuasion techniques when there are actually 120 available!
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