Casual Articles - Business

Think Carefully About The Format Of Your Presentation
If you have a choice over the format of your presentation, think about which format will help you to achieve your objectives for that event. It may be that you are not given the freedom to decide on the format, and must prepare as best as you can. Lecture Lecturer stands in front of an audience and talks about the subject matter while the audience passively listens.Advantages: A quick, cheap and traditional way of conveying a large volume of information to a large number of people.Disadvantages: Tedious for the au

people I train and work with love to socialize and be the center of attention. While an outgoing personality is important in sales, it's even more important to have the right ba

Marketing Genius - Don't Go Broke While You're Getting Rich
If a person is able to invest millions of dollars and then goes on to pour it into a business, it may be able to build a successful enterprise. Similarly, if a company has a large amount of capital to spend on marketing, there is a good chance of a successful result.But where is the genius in this approach? And how can it help the person or business that doesn’t have a million dollars to sink into a start-up business?Anyone can buy customers given enough money or credit, by spending huge amounts of money on advertisements and promotions. Anyone can build the

When I started in sales, I was focused on one goal, closing the deal. On my quest to make a sales call that would put me over the top of my annual budget, I made a huge mistake and learned a valuable lesson from my client. I came to the appointment with the goal of asking for the order. I left with nothing, followed by an angry phone call to my sales manager asking for a new salesperson. You see, I did not show a genuine interest in the relationship or my customers business. This selfish plan backfired, big time.

Great Selling starts with listening. You will improve your client relationships and create more sales revenue by tuning in to every client you communicate with.

The majority of sales people I train and work with love to socialize and be the center of attention. While an outgoing personality is important in sales, it's even more important to have the right ba

Advertising Specialty Shirt
In the world of advertising specialty, shirts occupy a special place. This is so because not only are shirts used more often by people for various occasions, but also because they last longer than say a t-shirt or other merchandise.An advertising specialty shirt can be of various types. You can choose to get your shirt embroidered with your logo or message, or get it screen printed, or get it directly digitaly printed, or get the message made separately on cloth, which is then stitched on to the shirt. Screen printing, however is not used much, even though it is ch

d learned a valuable lesson from my client. I came to the appointment with the goal of asking for the order. I left with nothing, followed by an angry phone call to my sales manager asking for a new salesperson. You see, I did not show a genuine interest in the relationship or my customers business. This selfish plan backfired, big time.

Great Selling starts with listening. You will improve your client relationships and create more sales revenue by tuning in to every client you communicate with.

The majority of sales people I train and work with love to socialize and be the center of attention. While an outgoing personality is important in sales, it's even more important to have the right ba

A Winning Marketing Plan To Attract Customers and Beat The Competition - Part 2
Key Areas Your Marketing Plan Should EntailYour marketing plan should outline the following elements: Purpose and Mission Situation Analysis (strengths, weakness, opportunities, threats) Unique Selling Proposition and Positioning Statement Strategy (place, product, price, promotion) Sales Forecast Implementation (roles, responsibilities, time lines) Performance Analysis (to evaluate the success of the marketing plan) Commit To An Action PlanYour plan of action

ger asking for a new salesperson. You see, I did not show a genuine interest in the relationship or my customers business. This selfish plan backfired, big time.

Great Selling starts with listening. You will improve your client relationships and create more sales revenue by tuning in to every client you communicate with.

The majority of sales people I train and work with love to socialize and be the center of attention. While an outgoing personality is important in sales, it's even more important to have the right ba

What Roles Should You Play in Your Business?
Michael Gerber, in his book the e-Myth, talks about the importance of working ON your business, rather than IN your business. In one case you're doing the planning, creating the vision, leading your organization (regardless of the size). In the other, you're doing the actual work of the business - the details.As entrepreneurs our tendency is to take on all the detailed work in our business. Primarily because it's what we know how to do. And secondarily because we're sure no one else can it as well as we can.But what role should you be playing in your online

ing starts with listening. You will improve your client relationships and create more sales revenue by tuning in to every client you communicate with.

The majority of sales people I train and work with love to socialize and be the center of attention. While an outgoing personality is important in sales, it's even more important to have the right ba

Management of Projects
I’ve recently decided to stop calling myself a Project Manager and start calling myself a Manager of Projects. There is a difference as I hope you will see in the next few paragraphs.I have 11 years experience in managing and delivering services to clients and during this time I gained plenty of project management experience but even more importantly, I gained experience in managing projects and leading people. The experience I gained as a project manager was excellent and led me to be the person that I am today, but I oftentimes wondered about the value that the p

people I train and work with love to socialize and be the center of attention. While an outgoing personality is important in sales, it's even more important to have the right balance of ego and empathy. Empathy enables you to step into your customer's shoes and understand at a fundamental level what they need and want.

When you don't listen to your customer, you won't be able to empathize with them and you won't be able to make the sale. Certainly this was the case with my, ahem…former client.

Here are some solid suggestions guaranteed to improve your listening skills and help you build better, more lucrative relationships.

Stay in the moment

Have you ever lost the train of conversation because you've been planning what you'll say next? Come on, be honest, 99% of sales people are guilty of this at some point. Instead of thinking about what you will

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As I sat at lunch with the young insurance executive, he raised a question. He had an exclusive contract with an insurance company to sell only their products, but his agents wanted to sell a competitive product as well. My friend wanted to know if it would be morally right to do this through another company in which he had a vested interest. I reminded him that he had made a covenant, a promise.

Sometimes, it's just great to be in business! I step back for a moment, the floor is swept clean, a cool breeze runs through the studio, the finishing touches have been made on a big project which is ready to deliver and the bills have been paid for the month!

In an era of market saturation, you simply can't grow by doing the same thing as your competitor. The successful brands are creating new product categories, assuming a leadership position in those new categories, and then promoting the category not their brand.

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