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Casual Articles - What is Persuasion?
If one were to ask the average manufacturer to list some of the major difficulties faced in the industry today, his or her list would most likely include the effort to comply with customer requirements. And in today’s world, these requirements usually include a large number of rules designed to protect the environment and adhere to increasingly strict regulations set by both foreign and domestic governments.In recent years, powerhouse companies like Wal-Mart have begun to demand their suppliers adopt very rigorous environmental codes. Since mammoth companies like Wal-Mart have enough power to virtually make or break one’s business, it is essential that suppliers learn to comply
Now, it doesn’t always mean that this level of persuasion is bad, many religions work on the same way as well.
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So let me give you a rough guide of what I believe persuasion to be. First of all, persuasion is the act of getting someone to take a particular action or to change a particular belief.
What I mean here is, for example in sales, the biggest thing in sales we want is people to buy from us, we want them to take the action of actually deciding, making the decision and following through, paying us money in cash or credit card or signing up for terms. They’ve made the decision and they have followed through on that decision to take action.
What you have to understand is that decision alone is not enough. Often people make decision but they don’t follow through, so true persuasion is getting people to follow through rather than just making the decision.
The second thing that persuasion is, relates to beliefs. When we persuade someone at a higher level then just decision and action we actually change their beliefs about something - this is what the best the sales people do consistently.
If for example, you went to a BMW store, we found the best sales person in BMW what we’d find is that if we put the average Mercedes customer in front of him , then he would be able to persuade that person to believing that BMW is actually a better make of car than Mercedes Benz.
So what he’s doing is not just getting the person to make a decision and follow through an action but he‘s also getting them to change at their belief level. At an even higher level of persuasion, is where people begin to change their identity level. If we look at cults, people ask me “Are the cults persuasive?”
Yes, one of the things that makes them so effective is that they get people to make a change at an identity level till they see themselves as being the type of person who is congruent and fits in with a certain type of people. This is the reason we have cults and this is the reason why no matter what you legislate or what you do you‘ll always have people joining groups like that. It’s persuasion at one of the highest levels.
Now, it doesn’t always mean that this level of persuasion is bad, many religions work on the same way as well. P
I know you’re going to hate me for saying this but the first thing you should do is “think about it.” It’s probably sitting right under your nose.Every time I’ve been looking for the best niche from which to win new business the answer has always been obvious when it eventually emerged. So obvious that I can never believe it took me so long to figure it out.My thinking now follows a process. I’ve done it a few times, so I thought I’d share my procedure with you.Nowadays I start my hard thinking by doing a little navel gazing. I look back at all the things I’ve done in my life and ask myself what I was any good at.This is how I came to write a special Market
What you have to understand is that decision alone is not enough. Often people make decision but they don’t follow through, so true persuasion is getting people to follow through rather than just making the decision.
The second thing that persuasion is, relates to beliefs. When we persuade someone at a higher level then just decision and action we actually change their beliefs about something - this is what the best the sales people do consistently.
If for example, you went to a BMW store, we found the best sales person in BMW what we’d find is that if we put the average Mercedes customer in front of him , then he would be able to persuade that person to believing that BMW is actually a better make of car than Mercedes Benz.
So what he’s doing is not just getting the person to make a decision and follow through an action but he‘s also getting them to change at their belief level. At an even higher level of persuasion, is where people begin to change their identity level. If we look at cults, people ask me “Are the cults persuasive?”
Yes, one of the things that makes them so effective is that they get people to make a change at an identity level till they see themselves as being the type of person who is congruent and fits in with a certain type of people. This is the reason we have cults and this is the reason why no matter what you legislate or what you do you‘ll always have people joining groups like that. It’s persuasion at one of the highest levels.
Now, it doesn’t always mean that this level of persuasion is bad, many religions work on the same way as well.
Five monkeys were placed in a cage. A banana was hung on a string and a ladder was placed below it. Each time one of the monkeys started climbing the ladder, all the monkeys were sprayed with a blast of cold water. This experiment was repeated for several days. Then each of the original monkeys was replaced with a new one. The experimenter did not need to spray the new monkeys because, as soon as any new monkey proceeded towards the ladder, all the other monkeys attacked it simply for the fear of being sprayed.Finally, all the original monkeys were replaced with new monkeys that had never been sprayed; yet all the monkeys attacked any monkey that dared climb the ladder. Now you
If for example, you went to a BMW store, we found the best sales person in BMW what we’d find is that if we put the average Mercedes customer in front of him , then he would be able to persuade that person to believing that BMW is actually a better make of car than Mercedes Benz.
So what he’s doing is not just getting the person to make a decision and follow through an action but he‘s also getting them to change at their belief level. At an even higher level of persuasion, is where people begin to change their identity level. If we look at cults, people ask me “Are the cults persuasive?”
Yes, one of the things that makes them so effective is that they get people to make a change at an identity level till they see themselves as being the type of person who is congruent and fits in with a certain type of people. This is the reason we have cults and this is the reason why no matter what you legislate or what you do you‘ll always have people joining groups like that. It’s persuasion at one of the highest levels.
Now, it doesn’t always mean that this level of persuasion is bad, many religions work on the same way as well.
Telephone interviews don’t just happen; they are the result of action you have taken. For example, when you are networking and the company representative becomes interested in your skills; when a company representative calls you in response to a r?sum? you have sent; or when you have previously set up the telephone meeting. Your goal is to achieve a face-to-face meeting at the end of the call.1. BE PREPARED! Keep your r?sum?, files, paper, and pen within easy reach of the telephone.2. SMILE WHEN YOU ANSWER THE TELEPHONE and thank the person for calling. Ask, "Would you mind if I take a minute to close the door?" Use the time to close the door and pull out your r?sum? and
So what he’s doing is not just getting the person to make a decision and follow through an action but he‘s also getting them to change at their belief level. At an even higher level of persuasion, is where people begin to change their identity level. If we look at cults, people ask me “Are the cults persuasive?”
Yes, one of the things that makes them so effective is that they get people to make a change at an identity level till they see themselves as being the type of person who is congruent and fits in with a certain type of people. This is the reason we have cults and this is the reason why no matter what you legislate or what you do you‘ll always have people joining groups like that. It’s persuasion at one of the highest levels.
Now, it doesn’t always mean that this level of persuasion is bad, many religions work on the same way as well.
AADD – Adult Attention Deficit Disorder is often difficult to understand. This is especially true when it exists in one of your key employees. It may often be disguised as peer relationship problems, moodiness, forgetfulness, lack of commitment, complacency and even substance abuse. Now for the disclaimer --- I am not a medical doctor nor do I profess to be an expert on AADD. The objective of this article is simply to bring to your attention that erratic, unusual and unacceptable behavior can sometimes be related to a medical condition that often is overlooked. This condition is called Adult Attention Deficit Disorder. If this article suggests any familiarity of circumstance with any
Now, it doesn’t always mean that this level of persuasion is bad, many religions work on the same way as well. People are being persuaded to believe that they are a certain type of person. Think about it, people describe themselves as being Christians, as being a Muslim, as being a Jew. This is one of the examples that their change is not just at the belief level, it is actually an identity level.
Now, we can apply this to a product. We were talking about a BMW sales person persuading an average Meredes owner, what if I changed it to a hard core Mercedes owner. Would that person be as easy to persuade as average person? NO they wouldn’t; the reason why is, at an identity level see themselves associated with Mercedes Benz cars, when someone associates themselves at a identity level its much harder to change them.
That’s the reason why we have smokers who will refer to them self as I’m a smoker and those people are going to find it much harder to change their behavior. Think about it, what is smoking? It’s a behavior no one is a ‘smoking’ , it’s a behavior that a person can do.
One thing you must understand is that you need to think what your beliefs and identity levels are, because its going to be much harder for you to persuade yourself to change them if you keep holding on to them at an identity level.
So what is persuasion? Persuasion is a number of things.
1. The first level it is getting people to make a decision.
2. The second level is getting people to follow through and take action.
3. The third level is getting people to change their actual beliefs about something.
4. The Fourth level is getting them to change their identity of how they see themselves in association to this particular belief or product or idea.
So think about that when your out there dealing with your customers and dealing with people your tryin
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