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  • Casual Articles - Training vs. Coaching - There Is A Difference

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    Training is either conditioning or an attempt at reconditioning. It's the pro
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    The terms Sales Training and Sales Coaching are often used interchangeably. I view them as totally distinct terms.

    It's critical that we understand the subtle difference between the terms. It is that difference which will provide the explanation as to why so much conventional sales training, even very high priced training, fails to deliver positive and sustained changes in most salespersons' behavior.

    Sales Training is either conditioning or an attempt at reconditioning. It's the proc

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    ct terms.

    It's critical that we understand the subtle difference between the terms. It is that difference which will provide the explanation as to why so much conventional sales training, even very high priced training, fails to deliver positive and sustained changes in most salespersons' behavior.

    Sales Training is either conditioning or an attempt at reconditioning. It's the pro

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    rence which will provide the explanation as to why so much conventional sales training, even very high priced training, fails to deliver positive and sustained changes in most salespersons' behavior.

    Sales Training is either conditioning or an attempt at reconditioning. It's the pro

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    ced training, fails to deliver positive and sustained changes in most salespersons' behavior.

    Sales Training is either conditioning or an attempt at reconditioning. It's the pro

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    Training is either conditioning or an attempt at reconditioning. It's the process of teaching various methods, sales tracks, tools, tips and strategies.

    Teaching, by its very nature, is the imposition of something from the teacher onto the student. Although teaching is traditional, in and of itself it's not necessarily always the best method to get the desired results.

    Why? Because most of us, by our nature, don't want to be controlled by someone else or someone else's ideas. Our ego

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