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    Capitalism is Not a Dirty Word
    Exxon recently reported that their annual profit for 2006 was in excess of $39 billion dollars. Notice I did not say earnings, I said PROFIT. When this was being announced on the evening news, the reporters interviewed several people who were pumping gas into their Luxury SUVs at their local Exxon station. They were all singing the same song, "It is immoral for Exxon to make that much money while we are spending over $2.00 a gallon for gasoline." Some were even suggesting that the gove
    ow often have you been tasked with developing a huge training project and no one really bothered to schedule time to PLAN? Using the Monster Garage analogy, if you are planning a 5 week development process, a full week should be devoted to planning. This is a good rule of thumb with about 20% of the project time should be spent in planning.

    Why? Because you can clearly articulate expectations, conduct essential research, collect informat

    Promotion Tools - What Will Work The Best?
    Promotion tools come in all different shapes and sizes. They also have different prices and rates of effectiveness. Regardless, the promotion tools you use have one purpose: They must promote your business and get your name out there.Some of these promotion tools will work extremely well; some of them work some of the time, and some of them don't tend to work well at all. Your job is to analyze each type of promotion tool that presents itself and determine its efficacy.Promotion Tool Analysis<
    Have you seen Jesse James on the Discovery Channel's Monster Garage?

    Each week Jesse and his handpicked team create a customized vehicle to dazzle and amaze you. So what does this have to do with eLearning? Read on...

    Big boys like big toys

    Did you see the episode when the Cadillac Escalade becomes a tailgate party? or...

    The DeLorean is transformed into a hovercraft?

    WOW they were great... and it got me thinking...Jesse's approach to monster car design is directly related to leading successful training programs. Here's why...

    Each episode starts with a sketch of the "dream machine" and Jesse's verbal description of what he expects the machine to do. Just like Jesse's articulated vision, the training project leader has to be able to articulate the program vision and expectations to his boss and the team. If you can't describe the training purpose, it's time to re-think the project!

    The Monster Garage rules are simple:

    1) When completed, the monster machine must appear to be stock.

    2) The team can spend no more than $3,000 cash for parts.

    3) Jesse and his crew have only seven days and nights to design, build and race the machine.

    So let's relate this to your training team... Have you taken time to create a simple set of rules for your team? Maybe you should take a lesson from the Monster Garage pit crew and make this a priority!

    For the record, Jesse doesn't take NO for an answer, and whining is NOT an option. Hmmm... yet another good project management tip!

    Each Monster Garage project starts with a day of planning Even though the team is running on a very short time schedule, the first full day is set aside for PLANNING. Then the construction begins.

    How often have you been tasked with developing a huge training project and no one really bothered to schedule time to PLAN? Using the Monster Garage analogy, if you are planning a 5 week development process, a full week should be devoted to planning. This is a good rule of thumb with about 20% of the project time should be spent in planning.

    Why? Because you can clearly articulate expectations, conduct essential research, collect informati

    Trade Show Video Displays
    The best way to build traffic at your display and to generate interest for it would be to get creative. You can hit upon a creative display by opting for a video trade show display. High technology video trade show displays are a dramatic and catchy way to put up your display. Extremely eye catching attention garnering trade show video displays are those are generally hung high for maximum visibility. Gobo lights that travel across the span of a tension fabric can work as remarkable video displays. They can also bea
    . and it got me thinking...Jesse's approach to monster car design is directly related to leading successful training programs. Here's why...

    Each episode starts with a sketch of the "dream machine" and Jesse's verbal description of what he expects the machine to do. Just like Jesse's articulated vision, the training project leader has to be able to articulate the program vision and expectations to his boss and the team. If you can't describe the training purpose, it's time to re-think the project!

    The Monster Garage rules are simple:

    1) When completed, the monster machine must appear to be stock.

    2) The team can spend no more than $3,000 cash for parts.

    3) Jesse and his crew have only seven days and nights to design, build and race the machine.

    So let's relate this to your training team... Have you taken time to create a simple set of rules for your team? Maybe you should take a lesson from the Monster Garage pit crew and make this a priority!

    For the record, Jesse doesn't take NO for an answer, and whining is NOT an option. Hmmm... yet another good project management tip!

    Each Monster Garage project starts with a day of planning Even though the team is running on a very short time schedule, the first full day is set aside for PLANNING. Then the construction begins.

    How often have you been tasked with developing a huge training project and no one really bothered to schedule time to PLAN? Using the Monster Garage analogy, if you are planning a 5 week development process, a full week should be devoted to planning. This is a good rule of thumb with about 20% of the project time should be spent in planning.

    Why? Because you can clearly articulate expectations, conduct essential research, collect informat

    The 7 Deadly Sins of Press Releases
    A press release is often your only chance to make a great first impression.Newspapers, magazines and trade publications receive them by the truckload. That means sloppy, inaccurate, pointless releases are the first to hit the newsroom wastebasket. To make sure yours isn't one of them, avoid these 7 Deadly Sins:1. Providing insufficient or wrong information on your press releases, particularly telephone numbers. Releases must be complete, accurate and specific. (Note: A news release is the same as a pre
    ibe the training purpose, it's time to re-think the project!

    The Monster Garage rules are simple:

    1) When completed, the monster machine must appear to be stock.

    2) The team can spend no more than $3,000 cash for parts.

    3) Jesse and his crew have only seven days and nights to design, build and race the machine.

    So let's relate this to your training team... Have you taken time to create a simple set of rules for your team? Maybe you should take a lesson from the Monster Garage pit crew and make this a priority!

    For the record, Jesse doesn't take NO for an answer, and whining is NOT an option. Hmmm... yet another good project management tip!

    Each Monster Garage project starts with a day of planning Even though the team is running on a very short time schedule, the first full day is set aside for PLANNING. Then the construction begins.

    How often have you been tasked with developing a huge training project and no one really bothered to schedule time to PLAN? Using the Monster Garage analogy, if you are planning a 5 week development process, a full week should be devoted to planning. This is a good rule of thumb with about 20% of the project time should be spent in planning.

    Why? Because you can clearly articulate expectations, conduct essential research, collect informat

    Is Your Management System in Need of an Overhaul
    Anyone living on this planet knows that the Japanese system -- if not broken -- is in serious need of repair. The nenkojoretsu system (the literal translation is “years-merit-order”) channels millions of workers in an orderly, predictable way through the corporate system.Examples of the nenkojoretsu system:• Longevity determines a worker’s rank in the organization.• Competence is equated with age.• Experience counts more than expertise.• Each spring, and with no explanation, worke
    r team? Maybe you should take a lesson from the Monster Garage pit crew and make this a priority!

    For the record, Jesse doesn't take NO for an answer, and whining is NOT an option. Hmmm... yet another good project management tip!

    Each Monster Garage project starts with a day of planning Even though the team is running on a very short time schedule, the first full day is set aside for PLANNING. Then the construction begins.

    How often have you been tasked with developing a huge training project and no one really bothered to schedule time to PLAN? Using the Monster Garage analogy, if you are planning a 5 week development process, a full week should be devoted to planning. This is a good rule of thumb with about 20% of the project time should be spent in planning.

    Why? Because you can clearly articulate expectations, conduct essential research, collect informat

    Using Colour in Advertising Is a Science - From a South African Perspective
    Colour plays a vital role in packaging as is easily observed in a supermarket. The colour of a package transforms it into an effective silent persuader: it captures attention, exhibits the product and differentiates it. The marketer must determine his targets reaction to different colours. The dominant colour or colours chosen for the package must therefore not only be eye-catching, but must also convey an appropriate message. Communicating a message through the use of colour is an interesting but complicated proces
    ow often have you been tasked with developing a huge training project and no one really bothered to schedule time to PLAN? Using the Monster Garage analogy, if you are planning a 5 week development process, a full week should be devoted to planning. This is a good rule of thumb with about 20% of the project time should be spent in planning.

    Why? Because you can clearly articulate expectations, conduct essential research, collect information from a variety of stakeholders and produce a solid strategy for achieving the stated objectives. Keep in mind if you fail to plan, you plan to fail...

    Just like the Monster Garage creations, online learning projects are big beasts and require a team effort. Jesse assembles his "dream team" based upon individual areas of expertise. He has welders, mechanics, fabricators and custom air-brush painters. His team must make the transformed vehicle not only look good, but "deliver on the promise" of functionality.

    Likewise, the training project manager sets the scope with clearly defined roles and responsibilities for each team member:

    Researchers determine existing content to leverage and competitive information as well. Instructional designers look for ways to create standardized templates that facilitate the learning process. They create the instruction sequence and determine the best way to create meaningful activities for accountable training.

    Programmers must produce solid error-free code.

    Developers take raw content and create lessons while the graphic artist adds visual elements with graphics, animations and color cues.

    The tighter you define roles and keep people on-track, the better. When it all comes together, a training project is truly a work of art.

    And finally....the moment of truth and accountability happens...will the monster creation work? Jesse always takes "the dream machine" out for that victory spin. Just like the monster's moment of truth, it is inspirational when the AHA moment (light bulb) happens for your students in your beta test. It is fun to see students demonstrate proficiencies from the training you created.

    When your training team is successful and your training customer are happy, it

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