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Casual Articles - Three Simple Ways To Improve Customer Loyalty
Many sales meetings are boring and a waste of salespeople’s time, say the majority of salespeople I interview. A review of what’s going on in the market is good to know, but to be effective, sales meetings need to be a lot more than that venues for quick market updates.Inviting a vendor’s sales representation to present a product training program never hurts, but if product knowledge were the criteria for success in sales, about 90% of the fledgling sales
IntroductionManagers tend to cringe when they hear the word “culture,” because cultures seem so mysterious and organic, and they are one of the parts of the organization that managers can’t control. At least, that’s the myth; but in fact you can design your organization’s culture and then set out to create it in very straightforward ways. The catch is that changing a culture requires time, participation from everyone in the organization, a
If the quality of that “experience” is exceptional, your customers will become your best advertisers and sources of new customers by talking about your business to their many friends, family and business colleagues. The following three simple suggestions are designed to enhance the customer’s experience while potentially uncovering other customer needs:
1. Get focused – The initial few seconds of any conversation, whether it be at the teller window or on the phone, are critical to making that customer feel special. At that moment of contact, stop multi-tasking, quickly take a breath and exhale, smile and then calmly greet the customer, by name if possible. The tone and pitch of your voice will be welcoming and convey that in that instance, there is nothing more important to you than serving them
The message came from Human Resources. There's nothing to worry about with the newly announced organizational changes and pending merger, it reassured. The changes will be good for the company and good for the people who work here it coached.I've seen a couple dozen messages like this during my career. In fact, I've even crafted a few. I've been through mergers, acquisitions, downsizings, organizational changes, personal career set-backs and a myriad of new
If the quality of that “experience” is exceptional, your customers will become your best advertisers and sources of new customers by talking about your business to their many friends, family and business colleagues. The following three simple suggestions are designed to enhance the customer’s experience while potentially uncovering other customer needs:
1. Get focused – The initial few seconds of any conversation, whether it be at the teller window or on the phone, are critical to making that customer feel special. At that moment of contact, stop multi-tasking, quickly take a breath and exhale, smile and then calmly greet the customer, by name if possible. The tone and pitch of your voice will be welcoming and convey that in that instance, there is nothing more important to you than serving the
The possibilities involved in refinancing are overwhelming. If you have considered using a refinanced mortgage to do some remodeling you should consider cash-out refinancing. With a cash-out refinance home loan you can refinance your current mortgage for a higher loan amount than your outstanding debt and thus obtain extra cash for whatever purpose you desire. You can easily use the money to make home improvements and thus, you would be using as collateral for the
1. Get focused – The initial few seconds of any conversation, whether it be at the teller window or on the phone, are critical to making that customer feel special. At that moment of contact, stop multi-tasking, quickly take a breath and exhale, smile and then calmly greet the customer, by name if possible. The tone and pitch of your voice will be welcoming and convey that in that instance, there is nothing more important to you than serving the
The biggest change you can make for yourself is to start thinking of your event planning and registration process as a marketing funnel. This will help keep you focused on the goal of getting registrants, not the smaller details of the event planning process.Here are 5 tips that can help get you started on the path to examining your event process as a sales funnel:1. Automate Everything that Can Be Automated The real value of an event planne
1. Get focused – The initial few seconds of any conversation, whether it be at the teller window or on the phone, are critical to making that customer feel special. At that moment of contact, stop multi-tasking, quickly take a breath and exhale, smile and then calmly greet the customer, by name if possible. The tone and pitch of your voice will be welcoming and convey that in that instance, there is nothing more important to you than serving the
You won’t win every piece of work you pitch for; it’s just not possible…and very time you lose a contract it’s going to a competitor. However, you can help prevent this from happening by analysing the competition.Why analyse competition? How does this help? It allows you to understand why your competitor looked like a more appropriate fit for your perspective clients needs as well as what they are doing that you aren’t. To get contracts, you need to underst
2. Look/listen for clues – Customers do and say many things that may be a clue to existing needs. Consider for a moment how many situations, circumstances and events occur in a person’s life that require the products and services that you provide. Here is an illustration we use when we train bank employees. If a customer is complaining about their car being in the shop again, then the bank teller should educate them that the bank offers car loans should they decide to purchase a new car in the future. Be attentive when talking with your customers and you will uncover many additional needs you can satisfy.
3. Don’t be afraid to ask questions – Make an effort to ask customers if they are aware that your business offers a particular product. Again, here is what we teach banks. While processing a transaction, for example, say “By the way Sue, were you aware that ABC offers competitive rates on h
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