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Casual Articles - It's a Prosperous Time - Where Have Business Ethics Gone?
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business enviro
When developing or updating a marketing plan, knowing where to start is often a challenge. To better develop effective marketing strategies, begin by gathering information about both your business and the larger business enviro
There used to be a concept called 'truth in advertising'. In most jurisdictions it is the law. Today, in general, it is a law that is rarely enforced and almost universally ignored by even the largest of corporations. Claims being made today are often outlandish. Many are blatantly false and individual salespeople are encouraged to bring these exaggerations into the marketplace as companies seek short term profit.
The master salesperson realizes that longevity in the selling profession, on a personal basis, is based on relationship building, strong referral business and ongoing customer loyalty. None of these can be created or sustained by making exaggerated product or service claims, then under delivering on those claims.
Companies that lie to sell their products or services may survive for a time but when the boom cycle ends, as it always inevitably does, these companies will be among the first to fall. Salespeople who compromise their personal integrity for short term gain will go down with these companies. Economic history is rep
We all have a device right close at hand that allows us to contact the media. It's called a telephone. Alexander Graham Bell went to so much trouble to invent it and we don't use it nearly enough.Awhile ago I approac
There used to be a concept called 'truth in advertising'. In most jurisdictions it is the law. Today, in general, it is a law that is rarely enforced and almost universally ignored by even the largest of corporations. Claims being made today are often outlandish. Many are blatantly false and individual salespeople are encouraged to bring these exaggerations into the marketplace as companies seek short term profit.
The master salesperson realizes that longevity in the selling profession, on a personal basis, is based on relationship building, strong referral business and ongoing customer loyalty. None of these can be created or sustained by making exaggerated product or service claims, then under delivering on those claims.
Companies that lie to sell their products or services may survive for a time but when the boom cycle ends, as it always inevitably does, these companies will be among the first to fall. Salespeople who compromise their personal integrity for short term gain will go down with these companies. Economic history is rep
It's one thing to lead people to accomplish tasks, but it is another altogether to lead them to accomplish tasks with a deep sense of urgency. Instilling urgency in people is an abiding challenge of all leaders. Yet few leader
The master salesperson realizes that longevity in the selling profession, on a personal basis, is based on relationship building, strong referral business and ongoing customer loyalty. None of these can be created or sustained by making exaggerated product or service claims, then under delivering on those claims.
Companies that lie to sell their products or services may survive for a time but when the boom cycle ends, as it always inevitably does, these companies will be among the first to fall. Salespeople who compromise their personal integrity for short term gain will go down with these companies. Economic history is rep
No job lasts forever and for some, the sour taste and deflated feeling of getting fired may occur once or even more than once in a lifetime. This event may or may not have been of his or her doing. Dealing with a job terminatio
Companies that lie to sell their products or services may survive for a time but when the boom cycle ends, as it always inevitably does, these companies will be among the first to fall. Salespeople who compromise their personal integrity for short term gain will go down with these companies. Economic history is rep
If you are interested in investing in a franchise, knowledge of the basics of franchises will be of use in helping you to come to the best decision based upon your own abilities and needs.If you purchase a franchise, you
While it is true that the marketplace is a place where the buyer needs to be aware, the words of P.T. Barnum are also true. "There is a sucker born every minute". Ethical companies and ethical salespeople do not attempt to turn gullibility into undeserved profit through exaggeration and lying.
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