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    Media Training: Sound Bite Power
    A sound bite is a short quote that boils down a longer message into an easy-to-repeat, memorable phrase. In today's fast-paced world of message overload, the sound bite is even more powerful than it has ever been. A major objective of media training is helping you learn to think i
    ng> People who agree will be more likely to honor this minor commitment, even if they won't keep the major one for the appointment.

    Part two takes a bit more effort but it can reduce that lost appointment time to almost nothing. If an appointment is more than 24 hours out, call to confirm every single time. NO Exceptions! Virtually all profe

    More Public Relations Advice from the PR Doctor
    The reputation of a company or organization is an intangible asset, but it is an extremely important and valuable asset. Some people believe and have written that a good reputation is an organization's most priceless asset. Unfortunately businesses face inevitable crisis situation
    Salespeople often have the need to set up appointments, either offsite or in their place of business to engage a prospect in a selling opportunity. Many salespeople waste massive amounts of time through appointments that are not kept. There are two primary reasons for appointments being broken and one simple solution to solve the problem.

    In my experience, customers fail to keep appointments because they get cold feet (fear of something) or because of busy schedules and multiple distractions, they simply forget. In either case, salespeople understand that the prospect who doesn't keep his or her appointment won't get them paid. Even worse than that is the time the salesperson will waste waiting for the prospect who will never arrive and will never call to say that they will not be available. Or perhaps the salesperson has driven an hour and a half in heavy traffic across the city only to find that the person he or she was to meet is out of town for the next three days.

    The salesperson may feel that the prospect should have had the courtesy to call and cancel. That might be the courteous thing to do but don't count on it. Don't expect it and don't waste energy getting angry when it doesn't happen.

    There is a ridiculously simple two part solution to reducing lost appointments by up to 80% or more. Part one is to ask for a small favor by saying, "If anything comes up that will prevent you from keeping the appointment, can you please give me a call to let me know?'' People who agree will be more likely to honor this minor commitment, even if they won't keep the major one for the appointment.

    Part two takes a bit more effort but it can reduce that lost appointment time to almost nothing. If an appointment is more than 24 hours out, call to confirm every single time. NO Exceptions! Virtually all profes

    Forecasting Support Costs
    Did you know that maintenance accounts for 50% to 80% of the overall product cost? Well, it does! And while most project managers are fairly good at sizing new product features, many are terrible at estimating the effort required to support a product once it becomes generally av
    keep appointments because they get cold feet (fear of something) or because of busy schedules and multiple distractions, they simply forget. In either case, salespeople understand that the prospect who doesn't keep his or her appointment won't get them paid. Even worse than that is the time the salesperson will waste waiting for the prospect who will never arrive and will never call to say that they will not be available. Or perhaps the salesperson has driven an hour and a half in heavy traffic across the city only to find that the person he or she was to meet is out of town for the next three days.

    The salesperson may feel that the prospect should have had the courtesy to call and cancel. That might be the courteous thing to do but don't count on it. Don't expect it and don't waste energy getting angry when it doesn't happen.

    There is a ridiculously simple two part solution to reducing lost appointments by up to 80% or more. Part one is to ask for a small favor by saying, "If anything comes up that will prevent you from keeping the appointment, can you please give me a call to let me know?'' People who agree will be more likely to honor this minor commitment, even if they won't keep the major one for the appointment.

    Part two takes a bit more effort but it can reduce that lost appointment time to almost nothing. If an appointment is more than 24 hours out, call to confirm every single time. NO Exceptions! Virtually all profe

    Do You Hate Bookkeeping?
    If you hate bookkeeping, you are not on your own. For most small business owners 'bookkeeping' is a major pain; a real chore. If you have to choose between selling your products and services or keeping your books in order - the books lose every time?But it would be good to
    l to say that they will not be available. Or perhaps the salesperson has driven an hour and a half in heavy traffic across the city only to find that the person he or she was to meet is out of town for the next three days.

    The salesperson may feel that the prospect should have had the courtesy to call and cancel. That might be the courteous thing to do but don't count on it. Don't expect it and don't waste energy getting angry when it doesn't happen.

    There is a ridiculously simple two part solution to reducing lost appointments by up to 80% or more. Part one is to ask for a small favor by saying, "If anything comes up that will prevent you from keeping the appointment, can you please give me a call to let me know?'' People who agree will be more likely to honor this minor commitment, even if they won't keep the major one for the appointment.

    Part two takes a bit more effort but it can reduce that lost appointment time to almost nothing. If an appointment is more than 24 hours out, call to confirm every single time. NO Exceptions! Virtually all profe

    Should I Ever Barter Away My Stained Glass Art Or Should I Hold Out For Cash?
    In the past, we've, of course, had many occasions to make cash deals on our stained glass art and occasionally we've had a chance to barter our stained glass art for goods and services. Over the course of years, we've had some barters and trades that worked out well, but many trad
    Don't expect it and don't waste energy getting angry when it doesn't happen.

    There is a ridiculously simple two part solution to reducing lost appointments by up to 80% or more. Part one is to ask for a small favor by saying, "If anything comes up that will prevent you from keeping the appointment, can you please give me a call to let me know?'' People who agree will be more likely to honor this minor commitment, even if they won't keep the major one for the appointment.

    Part two takes a bit more effort but it can reduce that lost appointment time to almost nothing. If an appointment is more than 24 hours out, call to confirm every single time. NO Exceptions! Virtually all profe

    Are You Ready to Outsource Your Bookkeeping?
    Do you run your own small business and try to do it all yourself? Why? Shouldn’t you spend your time doing what you do best- whether it is selling and marketing, customer service or making decisions on how to grow your business?An entrepreneur tries to juggle many balls eac
    ng> People who agree will be more likely to honor this minor commitment, even if they won't keep the major one for the appointment.

    Part two takes a bit more effort but it can reduce that lost appointment time to almost nothing. If an appointment is more than 24 hours out, call to confirm every single time. NO Exceptions! Virtually all professionals confirm their appointments. Dentists, doctors and lawyers all do it. Customers now expect it and in some cases even choose to rely on it. Professional salespeople need to make those reminder calls as well. The payback, both in dollars earned and in less time wasted far exceeds the time and effort it takes to make the calls.

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