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Casual Articles - Identifying Influence (The Seven Strands)
We all agree one of the most important parts of any business is Sales. We also know that to get sales we must advertise to let potential customers know of our offerings. When writing a business plan you must have a clear and concise picture of how you will generate sales for your business if you are to attract favorable loans and proper capital to succeed. I cannot impress upon you enough of the importance of these sections in your business plan. So much so that I want to offer you this sample to assist you in writing your business plan for your next most important entrepreneurial endeavor.You will need to print this article and then read the paragraphs below and of course modify them to fit you business model. Carefully describing how you will go about your sales and which methods of advertising you will use to bring in your customers. Then construct your own Sales and Advertising Sections for your business plan. My sample is for a mobile car wash business that is a franchise and is pretty straight-forward, it will give you ideas and insights to complete your own. Continued Success.- - - - - - - - - - - - - -SalesWe will ini
However, in day-to-day activity, particularly when you are dealing with an organisation which you are new to, the STRANDS of Influence can be a valuable diagnostic tool. The STRANDS are separated into seven tests, each of which may help in finding either where the seat of influence lie
There is not one magic key that can open all the doors to a job search. As job profiles keep changing, so do the job requirements. This does not mean that fundamental qualities such as integrity, self-motivation and trade skills have lost place in the list. Still, the present-day job scene requires a bank manager to possess lot more prior knowledge and qualities than it took some 10-15 years ago.Your enthusiasm and upbeat personalities are paramount. This is the first core quality that recruiters will take notice of when interviewing you. Think about it from their point of view - job vacancies are announced only when the going gets tough and work pressure mounts up continuously. No one else other than the self-motivated and candidates that are always upbeat in mood make it to the shortlist.There is another vital quality that recruiters are anxiously looking for in a candidate. Jonathan Holman, a top recruiter and an HR expert says, candidates must have the know- how to make money for the enterprise; all other skills are irrelevant if this one is lacking. Obviously he is referring to candidates for CEO postings. This is as good as it can ge
Influence is intangible. You cannot see it at work, yet it is all pervasive in any corporate organisation and Public Sector organisations are no different. In any sales situation, if we can identify who the politically influential people actually are, we can tailor our proposals to meet their needs as well as the needs of their organisations’. This can markedly increase our chances of winning the sale, particularly in a very competitive sales situation.
In our analysis we identify the politically powerful people as the “Influencers”. The routes to them we term the “Conduits”, who are people we can use to pass messages when we cannot get access to the Influencers directly.
The STRANDS
The “STRANDS” of Influence is a tool which can help in identifying who are the really influential people in any organisation. If we can test the way people respond in any situation and how other people react to them, we can start to characterise influence. The best times to do this are when there is great organisation upheaval or change (merger, reorganisation, downsizing, etc.). At such times influence becomes very much more apparent and easier to discern. For instance, the people with high levels of influence are usually the survivors!
However, in day-to-day activity, particularly when you are dealing with an organisation which you are new to, the STRANDS of Influence can be a valuable diagnostic tool. The STRANDS are separated into seven tests, each of which may help in finding either where the seat of influence lie
Are you a bushwhacker? Do you sneak up on unsuspecting people and trick them into hearing your sales pitch? You may push some people into making purchases, but this approach is very short-sighted.This just happened to me. A man led me to believe that he wanted to take advantage of my offer to give him a fr'ee coaching session after I spoke at his chamber of commerce meeting. When we got together, he launched into a very long sales pitch all about his multi-level marketing business.He assured me that he was merely interested in educating me, but I had told him (twice) that I was already very familiar with his company and products. I have actually coached two business owners with his MLM who were very professional. This did not deter his ‘enthusiasm'. He asked no questions and was completely uninterested in my needs or my business.There could easily have been a misunderstanding, in which case we could have had a networking meeting where he told me about his best referrals and I did the same, but that is not how it went down. He had absolutely no interest in my business.If you suspect you are using this technique, stop n
In our analysis we identify the politically powerful people as the “Influencers”. The routes to them we term the “Conduits”, who are people we can use to pass messages when we cannot get access to the Influencers directly.
The STRANDS
The “STRANDS” of Influence is a tool which can help in identifying who are the really influential people in any organisation. If we can test the way people respond in any situation and how other people react to them, we can start to characterise influence. The best times to do this are when there is great organisation upheaval or change (merger, reorganisation, downsizing, etc.). At such times influence becomes very much more apparent and easier to discern. For instance, the people with high levels of influence are usually the survivors!
However, in day-to-day activity, particularly when you are dealing with an organisation which you are new to, the STRANDS of Influence can be a valuable diagnostic tool. The STRANDS are separated into seven tests, each of which may help in finding either where the seat of influence lie
Over the years I have learned that reputation is a massively important business asset. The reason is easy to understand. People like to feel secure when they make a purchase. Your clients like to know that they are making a good decision whey they purchase from you.But, what is reputation? A good way to define reputation is: “the visible accumulated effect of your past activities.” Please let me know if you have a better description.Why is Reputation so important to a business? Because it is a benchmark against which a prospective client can make a judgement about the quality of service they are likely to get from your organization.How do you build a reputation? The short answer is to always do good work. But you can add to the good effect by finding ways to measure the results you get so that they can be quantified.Testimonials from happy clients are another way to build your reputation and add to the reassurance that a prospect will feel when they are about to purchase from you. Make a point of always asking for testimonials from happy clients. You will find that satisfied clients are more than willing to let you quote what
The STRANDS
The “STRANDS” of Influence is a tool which can help in identifying who are the really influential people in any organisation. If we can test the way people respond in any situation and how other people react to them, we can start to characterise influence. The best times to do this are when there is great organisation upheaval or change (merger, reorganisation, downsizing, etc.). At such times influence becomes very much more apparent and easier to discern. For instance, the people with high levels of influence are usually the survivors!
However, in day-to-day activity, particularly when you are dealing with an organisation which you are new to, the STRANDS of Influence can be a valuable diagnostic tool. The STRANDS are separated into seven tests, each of which may help in finding either where the seat of influence lie
There is a crucial element of internet marketing, often forgotten or simply not utilized by work at home hopefuls. Without this element, you may feel like you’re driving a car on a winding highway at a high speed, blindfolded. You could wreck, and never know what hit you. In that scenario, you’re pretty much done. One wreck is all it might take.On the net, however, you can be hit multiple times and never figure out how to avoid being side-swiped or running head on into a tree, unless you take off the blind fold and begin tracking, testing, and following your progress.With internet marketing, it’s imperitive to test your ads and keywords, as applicable to your situation. You need to keep a close eye on your daily visitors and conversions to know if your marketing strategies are truly effective or if you need to take a different approach.A good program to use is Hypertracker. It’s like hiring your own personal marketing expert.As sales are tracked, you find out which of your marketing techniques brings you greater results. At this point, you eliminate the bad, build on the good, and begin testing ads and/or keywords to b
However, in day-to-day activity, particularly when you are dealing with an organisation which you are new to, the STRANDS of Influence can be a valuable diagnostic tool. The STRANDS are separated into seven tests, each of which may help in finding either where the seat of influence lie
Those prospective entrepreneurs considering buying a franchise are bombarded by statistics which show that Franchisees seem to do much better than stand alone small businesses. However they should approach the statistics with extreme caution.The oft-touted statistic that after 5 years the percentage of Franchises still in business is much higher than non-franchise start-ups is not borne out by anecdotal evidence. So what is the truth? Well much of the apparent discrepancy can be explained by a simple analysis of the way in which the numbers are sampled.Staggeringly, the basis for franchise associations' surveys is polling of CURRENT franchisees only. This means that the very group that the survey is trying to identify, the franchises that have failed, are excluded from the survey.The reason for the discrepancy between statistics reported by the franchise industry and independent studies, is difference in methodology. Surveys done by Franchise Associations are done by sending questionnaires only to existing franchisees. Which means that all those franchisees who couldn't make it work and sold their franchises are excluded from the fi
However, in day-to-day activity, particularly when you are dealing with an organisation which you are new to, the STRANDS of Influence can be a valuable diagnostic tool. The STRANDS are separated into seven tests, each of which may help in finding either where the seat of influence lies, or useful connections to it.
For each of the tests, described in detail below, the sales team will need to take a view balancing what they know about each individual against each of the seven headings. They may base their views upon their own knowledge and observations. However, these views need to be checked against others in the client’s organisation.
The Tests
The seven STRANDS tests are pointers to where real influence may reside in any complex organisation. The same tests can also be used to flush out some suitable Conduits. However, some Influencers and Conduits may still be difficult to find if the relationships between people are not obvious. Nevertheless, the STRANDS will flush out the majority of the relationships that are important to the sales campaign and will provide a basis for greater insight into how the organisation actually works.
Status and Responsibility
Status and responsibility are a good starting point when looking for influential people. However, beware the “figureheads” and the high ranking academics who have no decision making powers whatsoever.
People who report directly to high ranking people may have a high degree of influence. We have all heard tales of the Secr
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