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    Goodbye Elevator Speech
    Recently, I spoke to a group of small business owners about the power of knowing your competitive advantage when marketing yourself and your organization.It never seems to fail; someone raised their hand and asked about the elevator speech. I am here to tell you that if you are still utilizing the elevator speech premise, it is time for a change.Granted, you still only ha
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    5. Ask, “May I help you?” or “How may I direct your call?”

    6. Listen carefully to the caller’s request without interrupting.

    How you answer your telephone, creates either a negative or positive impression in the mind of a

    Don't Cold Call
    Cold calling is a doom-dart to the heart for most new home business owners and even many seasoned salespersons. Recollections of our thoughts the last time a telemarketer slipped past our call display screening causes most of us to shudder. No one wants to be hated - even anonymously - except, perhaps, actual telemarketers...For many of us there's more to call reluctance than ju
    Using the telephone as an effective sales and customer service tool begins before you ever pick up the receiver to answer the telephone or make an appointment or sales call. When you reach for a ringing telephone, you need to put a smile on our faces and then greet people with the same enthusiasm you’d show them in-person. People can hear a smile, can’t they? You also need to have music in your voices and an attitude that conveys to a caller that he or she is your top priority. The impression you create on the telephone can help you stand out from other organization If you don't stand out, you lose your competitive edge.

    Practice these telephone-answering techniques that can help you stand apart from others:

    1. Say,” Good morning or good afternoon." (Use these words to trigger a smile)

    2. Sincerely thank the prospect, customer or client for calling.

    3. Identify your institution, company or firm.

    4. Identify yourself. (This is Jon Jeffers)

    5. Ask, “May I help you?” or “How may I direct your call?”

    6. Listen carefully to the caller’s request without interrupting.

    How you answer your telephone, creates either a negative or positive impression in the mind of a c

    Choosing an Answering Service: Part I
    What does it take to create an amazing call center? Many businesses have tried answering services and been turned off for reasons ranging from they don’t understand my business to pricing issues to rude operators. But, the reality is, small business owners need a break from their business. Finding an efficient live operator answering service to answer calls is a priceless commodity.
    faces and then greet people with the same enthusiasm you’d show them in-person. People can hear a smile, can’t they? You also need to have music in your voices and an attitude that conveys to a caller that he or she is your top priority. The impression you create on the telephone can help you stand out from other organization If you don't stand out, you lose your competitive edge.

    Practice these telephone-answering techniques that can help you stand apart from others:

    1. Say,” Good morning or good afternoon." (Use these words to trigger a smile)

    2. Sincerely thank the prospect, customer or client for calling.

    3. Identify your institution, company or firm.

    4. Identify yourself. (This is Jon Jeffers)

    5. Ask, “May I help you?” or “How may I direct your call?”

    6. Listen carefully to the caller’s request without interrupting.

    How you answer your telephone, creates either a negative or positive impression in the mind of a

    Still More Problem-Solving Success Tips
    he ability to solve complicated problems quickly is more important than ever in today’s tough economy. Here's another set of tips and reminders to help you solve messy problems quickly and easily.** Identify and fix the right root causes.Complicated problems have multiple root causes, probably more than you can fix in a reasonable amount of time. Don’t waste time o
    pression you create on the telephone can help you stand out from other organization If you don't stand out, you lose your competitive edge.

    Practice these telephone-answering techniques that can help you stand apart from others:

    1. Say,” Good morning or good afternoon." (Use these words to trigger a smile)

    2. Sincerely thank the prospect, customer or client for calling.

    3. Identify your institution, company or firm.

    4. Identify yourself. (This is Jon Jeffers)

    5. Ask, “May I help you?” or “How may I direct your call?”

    6. Listen carefully to the caller’s request without interrupting.

    How you answer your telephone, creates either a negative or positive impression in the mind of a

    Public Relations: Avoid These 5 Press Release Blunders
    A successfully placed press release can lead to an overwhelming amount of free publicity. In fact, being mentioned in an article -- or better yet, being the focus of one -- can sometimes deliver better advertising results than buying an expensive ad in the same publication. That’s because people put their advertising filters away when they read articles. They don’t expect to b
    ay,” Good morning or good afternoon." (Use these words to trigger a smile)

    2. Sincerely thank the prospect, customer or client for calling.

    3. Identify your institution, company or firm.

    4. Identify yourself. (This is Jon Jeffers)

    5. Ask, “May I help you?” or “How may I direct your call?”

    6. Listen carefully to the caller’s request without interrupting.

    How you answer your telephone, creates either a negative or positive impression in the mind of a

    Getting to Know Your Local City Council Members
    The easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is listed. Many will not ever answer the phone, but events they must be cordial and open to all. Explain who you are and your business and thank them for some endeavor they feel strongly about in the city. If they are too busy to talk with, then make friends
    rs)

    5. Ask, “May I help you?” or “How may I direct your call?”

    6. Listen carefully to the caller’s request without interrupting.

    How you answer your telephone, creates either a negative or positive impression in the mind of a caller. What you do and say after the first impression is important also. For example, if callers must be placed on hold, give them a choice. Say: “I need to leave the line for a few minutes to check that information, would you like to hold or may I take your number and call you back?”

    Callers, who are put on hold, should be checked with every 20 to 30 seconds. High quality service means you never keep people in the dark wondering whether or not they have been forgotten in a Musak limbo. If callers are your most important priority, you must always treat them as such. In our workshops we use an exercise to illustrate how callers feel about being put on hold. In the exercise we ask participants to close their eyes and raise their hands at the end of two minutes. Workshop participant’s hands usually go up at about 27 seconds and most of their hands are raised before a minute and a half has passed. Two minutes on hold is the same as five minutes in the mind of a

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