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    Forward: The Right Direction
    I read an old newspaper account of three tragic deaths. Two men and a youth (Arnold Dobson, Harold Most and his son Harold, Jr.) perished in the blasting summer heat of Death Valley in California. Sheriff deputies found the bodies at seven, fourteen and seventeen miles from their abandoned car.
    s for them to “buy into” what you are proposing.

    5. To create affinity with your callers, speed up or slow down your speaking voice to better match theirs. They won’t realize why they feel comfortable, they just will.

    6. Use your words for best results. Keep in mi

    Slow Day? Create News
    Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:* The List* The Index* The Hall of Fame.Best of, worst of, most of, least of, top and bo
    The telephone is an often under-appreciated and much maligned piece of office equipment. Have you stopped to consider how much business you conduct over the telephone? These 10 tips will help you improve your telephone presence and presentations.

    1. You are the “Manager of First Impressions” for your business. Whenever you pick up the telephone, put a smile on your face first. It will enhance your vocal quality and you will sound pleasant and relaxed.

    2. Listen attentively to the person you are speaking with. Recall why your dog is such a good listener: listen actively and in the moment. Multi-tasking is the enemy of effective listening.

    3. Let other people talk! Make sure your caller has completely finished speaking before responding. Remember: sometimes they aren’t done talking; they are just coming up for air.

    4. Use open-ended questions to get people to speak more freely. You should always talk less than the person you have called. It makes others feel more comfortable, particularly if you are asking them to make a decision. The more they talk, the easier it is for them to “buy into” what you are proposing.

    5. To create affinity with your callers, speed up or slow down your speaking voice to better match theirs. They won’t realize why they feel comfortable, they just will.

    6. Use your words for best results. Keep in mi

    Networking Masterclass - Part 1 - Practicing Empathy
    Practicing Empathy A vital part of your networking skills is your ability to build rapport quickly and effectively with others. To build rapport successfully with another individual you need to understand 'where' they are coming from and have 'empathy' with them.   of First Impressions” for your business. Whenever you pick up the telephone, put a smile on your face first. It will enhance your vocal quality and you will sound pleasant and relaxed.

    2. Listen attentively to the person you are speaking with. Recall why your dog is such a good listener: listen actively and in the moment. Multi-tasking is the enemy of effective listening.

    3. Let other people talk! Make sure your caller has completely finished speaking before responding. Remember: sometimes they aren’t done talking; they are just coming up for air.

    4. Use open-ended questions to get people to speak more freely. You should always talk less than the person you have called. It makes others feel more comfortable, particularly if you are asking them to make a decision. The more they talk, the easier it is for them to “buy into” what you are proposing.

    5. To create affinity with your callers, speed up or slow down your speaking voice to better match theirs. They won’t realize why they feel comfortable, they just will.

    6. Use your words for best results. Keep in mi

    How To Shorten The Selling Cycle And Reduce Buying Stalls
    The main reason for buyer resistance and selling stalls boils down to one simple fact: the reasons for not buying are bigger to the prospect than the reason to buy.If you sell an intangible product or service, it may be even tougher to close down a sale because your product or service is
    ch a good listener: listen actively and in the moment. Multi-tasking is the enemy of effective listening.

    3. Let other people talk! Make sure your caller has completely finished speaking before responding. Remember: sometimes they aren’t done talking; they are just coming up for air.

    4. Use open-ended questions to get people to speak more freely. You should always talk less than the person you have called. It makes others feel more comfortable, particularly if you are asking them to make a decision. The more they talk, the easier it is for them to “buy into” what you are proposing.

    5. To create affinity with your callers, speed up or slow down your speaking voice to better match theirs. They won’t realize why they feel comfortable, they just will.

    6. Use your words for best results. Keep in mi

    Boomers Are A Booming Business-Why Boomers?
    Boomers are people just like you and me.Boomers are a prime and growing target audience. Does your product speak to them? Does your product’s packaging compel them to buy it? If not, you are missing a very important market segment. According to Rick Adler, founder of The Senior Network: "
    ng up for air.

    4. Use open-ended questions to get people to speak more freely. You should always talk less than the person you have called. It makes others feel more comfortable, particularly if you are asking them to make a decision. The more they talk, the easier it is for them to “buy into” what you are proposing.

    5. To create affinity with your callers, speed up or slow down your speaking voice to better match theirs. They won’t realize why they feel comfortable, they just will.

    6. Use your words for best results. Keep in mi

    Morality in the Workplace
    I have worked in various fields and various establishments over my few years in the employment realm, and while it’s not much experience to speak of, it has revealed to me a good chunk of relevant wisdom about work ethics and morality in the workplace.I cannot say that I have gained the w
    s for them to “buy into” what you are proposing.

    5. To create affinity with your callers, speed up or slow down your speaking voice to better match theirs. They won’t realize why they feel comfortable, they just will.

    6. Use your words for best results. Keep in mind you can phrase anything positively, negatively or neutrally. Phrasing your words positively will help you get better results more easily.

    7. Voice mail can be your friend. Avoid leaving voice mail messages but if you must, think of it as a 30 second commercial on a highly rated radio program. You have the opportunity to get your message into the “ears” of your most desired audience. Your message should reflect this.

    8. Plan your telephone presentations in advance. Think out all the various scenarios you might be faced with and write it out. This is called pre-call planning.

    9. Tape yourself for self-improvement. Listen to yourself carefully and decide what areas you want to improve.

    10. Make an action plan. Focus on only one area at a time. When you feel comfortable, move to your next area and repeat.

    We use the telephone as our primary form of personal communication. People who are good with this medium increase their opportunities for success.

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