Tags |
|
|
Links |
|
|
Casual Articles - Dramatically Increase Your Teleseminar Value By Keeping Your Listeners
Dwight Payne and Gary Heap reside in Santa Barbara, CA, where they attend college and pursue their mutual hobby of science-fiction book collecting. They pooled their book collection of over 4,000 volumes, and sci-fi magazines going back over twenty-five years. All neatly catalogued and indexed, they estimate it would cost $20,000 to assemble the collection today.Payne and Heap decided that, at the end of this school year, they will dedicate the summer to getting a used-book store started in Santa Barbara as a means of supplementing their income year-round. Heap’s uncle owns a storefront near the University, and agreed to rebuild it as a used-book store. He also co-signed an inventory loan for $4,000 for some start-up working capital. In exchange he gets 25 percent of store sales for two years.In addition, they bought a collection of over 10,000 paperbacks, magazines, and comics for $3,500, and some used shelving for $1,500. These purchases required borrowing the money from some fraternity brothers.ADVISE DWIGHT AND GARY (T
11. Use fill-in-the-blank notes. This is a fantastic strategy to keep listeners paying attention. If they want to get the great content in the blank space, they will stay engaged.
12. Have exercises and quizes. You can even offer prizes to the people who e-mail or IM the right answer first. Save the answers for later in the call. You can score
13. Use stories/metaphors. People love stories. Your stories can have outward and hidden messages for the listener. Your stories can help people connect with concepts. Stories allow people to connect internal experiences with the characters and other elements of the story to drive home your messages and help people understand concepts.
14. Paint mental pictures. Use vivid language that helps make your subject come alive. For example
How many times have you heard the saying, “You have to get the best people involved to build a successful business?”There’s a lot of truth to it, but Dr. James Collins’ book “Good to Great - Why Some Companies Make the Leap and Others don’t” and his recent monograph “Good to Great and the Social Sectors” explains that there is more.To cut quickly to a main point, Dr. Collins and his researchers explain that you first have to get the wrong people out of the business (or off the bus in his terms.) The wrong people destroy the initiative and motivation of the good people that are in place. Time and time again when a poor performer is let go, the remainder of the organization makes statements like, “What took them so long?” “Now that he or she is out of the way, we can get going.”After you get the wrong ones off then you can start getting the right ones on. And this is when good things start to happen. The wrong people need to be motivated. The right ones don’t need to be motivated, they come ready to do the best they can. The
I've been on a few of these calls, but usually not for long. Unless there was something somewhere in the content that I really wanted to hear, I got off the phone. I've spoken to a lot of seminar participants (mine and others) and the common sentiment, is "keep me involved and interested or I'm outa here."
I remember one of my early teleseminars on How To Create Killer Offers. I was really busy and (shame on me) I got lazy. I had a lot of great information, but I didn't prepare well for the call. It was a small group of about 15 people (coaching prospects). After the normal introductions, I muted the call because one of the listeners was on a cell phone and we were getting background noise. Half way through the call I opened up the lines and asked for questions and comments. Guess what? ..... Dead silence. NOBODY WAS THERE. I bored the living $#%@* out them.
I didn't keep them engaged and they all got off the line. Boy, did I feel stupid. Well, believe me, I learned my lesson.
As a teleseminar host you absolutely must keep your listeners involved in the call. If you don't, they won't stick around for your offer (if you have one), they likely won't have a very good impression of you, and you may not get the chance to do business with them in the future. It's plain and simple, keeping listeners involved in your call translates to dollars in your pocket.
So, let's talk about some great strategies to keep your callers on the line to the very end of the call.
First. STOP right now. Think of a few strategies you could use to effectively keep people on your calls. Go ahead. Do it. It'll be fun.
Did you think of any? Some people find keeping their listeners involved really easy, others find it a challenge. The good news (some would say really great news) is there are many very easy ways to keep people fully engaged in your teleseminar.
1. Create strong, interesting, relevant content. If your content isn't interesting and relevant to your audience, you will likely lose them quick.
2. Greet and have people introduce themselves when they join the call. This gets people involed right from the start.
3. Change the rhythm/pace every 3-7 minutes. If you just drone on talking and talking and talking about the same thing at the same pace in the same tone, you will bore your audience to tears. You can use any most of the involement techniques listed here to change the pace of your presentation. I also like to break my talks in to subtopics of around 3-5 minutes. If you are doing a Q&A format, each question offers a chance to adjust the rhythm of the call.
4. Make your call a "safe space" to interact. Acknowledge and encourage participation. Thank and if appropriate reward people who do participate. You could tell people who participate that you've written their name down and to send you an e-mail so you can send a reply with a special free report as a reward.
5. Ask the audience lots of questions. Questions get the client to think. In fact, you can lead the audience with questions. You might ask the audience to write the answers down. You can also open the lines and let callers answer. Another strategy is to let callers IM or e-mail answers to you.
6. Open the call up to questions from listeners periodically. You can do this after each major subject area or offer Q&A breaks an periodic intervals (I like to do them at least every 15 min if there aren't too many people on the call).
7. Take questions via Instant Messager or e-mail during the call. Answer them as they come in.
8. Open the call and YOU ask the listeners questions, ask for feedback, ask for inputs, their experiences related to the current topic. This can't always be done if you have so many participants that the background noise is high.
9. Conduct a survey during your call. You can ask for responses via e-mail, IM or even send people to a web site with an online form. You might want to offer to share the results at the end of the call. If it is a yes/no set of survey questions, you can have everyone who thinks the answer is yes hit a key on the phone so everyone can hear the key tones and then have everyone who thinks the answer is no hit the same key or a different key. Make sure the key is not a teleseminar function key that mutes or unmutes or causes some other impact to the call.
10. Relate your subject matter to the listeners personal experiences. Get them to associate what you are talking about with their past experiences. For example if introducing the excitement of something new you have to share you might ask: "Can you remember a time you started something new and you were so excited you could hardly sit still? Remember what that was like? It felt good didn't it? (pause) That's what this will be like. Imagine ..."
11. Use fill-in-the-blank notes. This is a fantastic strategy to keep listeners paying attention. If they want to get the great content in the blank space, they will stay engaged.
12. Have exercises and quizes. You can even offer prizes to the people who e-mail or IM the right answer first. Save the answers for later in the call. You can score
13. Use stories/metaphors. People love stories. Your stories can have outward and hidden messages for the listener. Your stories can help people connect with concepts. Stories allow people to connect internal experiences with the characters and other elements of the story to drive home your messages and help people understand concepts.
14. Paint mental pictures. Use vivid language that helps make your subject come alive. For example,
The other evening my family was watching American Idol in the room next to my home office. While I tried to tune out the horrible singing (I enjoy the show when it gets down to the serious singers, but I can't stand the auditions!)It's a "train wreck" in my opinion.But the ratings are huge. In fact this is the show's biggest season ratings-wise, so I guess America loves a good train wreck!Anyway, back to my story. As I was working and trying to tune out the show, I couldn't help but overhear Simon Cowell ask the following questions to several contestants:"What makes you unique?""What sets you apart?"Since this is a point I drive home to my clients, and one they often struggle with, I found it interesting that it was coming up in this context.But then I remembered the making of an American Idol is as much about marketing as it is about talent. In fact, this holds true for the music and entertainment industry in general.Just look around at some of today's top stars. Brittany Spears. Paris H
As a teleseminar host you absolutely must keep your listeners involved in the call. If you don't, they won't stick around for your offer (if you have one), they likely won't have a very good impression of you, and you may not get the chance to do business with them in the future. It's plain and simple, keeping listeners involved in your call translates to dollars in your pocket.
So, let's talk about some great strategies to keep your callers on the line to the very end of the call.
First. STOP right now. Think of a few strategies you could use to effectively keep people on your calls. Go ahead. Do it. It'll be fun.
Did you think of any? Some people find keeping their listeners involved really easy, others find it a challenge. The good news (some would say really great news) is there are many very easy ways to keep people fully engaged in your teleseminar.
1. Create strong, interesting, relevant content. If your content isn't interesting and relevant to your audience, you will likely lose them quick.
2. Greet and have people introduce themselves when they join the call. This gets people involed right from the start.
3. Change the rhythm/pace every 3-7 minutes. If you just drone on talking and talking and talking about the same thing at the same pace in the same tone, you will bore your audience to tears. You can use any most of the involement techniques listed here to change the pace of your presentation. I also like to break my talks in to subtopics of around 3-5 minutes. If you are doing a Q&A format, each question offers a chance to adjust the rhythm of the call.
4. Make your call a "safe space" to interact. Acknowledge and encourage participation. Thank and if appropriate reward people who do participate. You could tell people who participate that you've written their name down and to send you an e-mail so you can send a reply with a special free report as a reward.
5. Ask the audience lots of questions. Questions get the client to think. In fact, you can lead the audience with questions. You might ask the audience to write the answers down. You can also open the lines and let callers answer. Another strategy is to let callers IM or e-mail answers to you.
6. Open the call up to questions from listeners periodically. You can do this after each major subject area or offer Q&A breaks an periodic intervals (I like to do them at least every 15 min if there aren't too many people on the call).
7. Take questions via Instant Messager or e-mail during the call. Answer them as they come in.
8. Open the call and YOU ask the listeners questions, ask for feedback, ask for inputs, their experiences related to the current topic. This can't always be done if you have so many participants that the background noise is high.
9. Conduct a survey during your call. You can ask for responses via e-mail, IM or even send people to a web site with an online form. You might want to offer to share the results at the end of the call. If it is a yes/no set of survey questions, you can have everyone who thinks the answer is yes hit a key on the phone so everyone can hear the key tones and then have everyone who thinks the answer is no hit the same key or a different key. Make sure the key is not a teleseminar function key that mutes or unmutes or causes some other impact to the call.
10. Relate your subject matter to the listeners personal experiences. Get them to associate what you are talking about with their past experiences. For example if introducing the excitement of something new you have to share you might ask: "Can you remember a time you started something new and you were so excited you could hardly sit still? Remember what that was like? It felt good didn't it? (pause) That's what this will be like. Imagine ..."
11. Use fill-in-the-blank notes. This is a fantastic strategy to keep listeners paying attention. If they want to get the great content in the blank space, they will stay engaged.
12. Have exercises and quizes. You can even offer prizes to the people who e-mail or IM the right answer first. Save the answers for later in the call. You can score
13. Use stories/metaphors. People love stories. Your stories can have outward and hidden messages for the listener. Your stories can help people connect with concepts. Stories allow people to connect internal experiences with the characters and other elements of the story to drive home your messages and help people understand concepts.
14. Paint mental pictures. Use vivid language that helps make your subject come alive. For example
If you’re a manager working in a business that wants to become successful in the 21st century, then you need to embrace the 8 archetypal roles of the New-Age Manager.1. Prophet. The new-age manager stands out from others by their ability to see possibilities that others don’t see. He or she doesn’t just have a goal for the team to reach, but a vision of something exciting and unique. "Some people see things as they are and ask "Why?" I see things that are not and never were and ask "Why not?"." (George Bernard Shaw)2. Partner. The days when the manager was someone who stood above the workforce or lived in a separate part of the business have long gone. Today, the manager is a key player in the team, a part of it as well as apart from it. He or she is a key partner serving the team and in turn being served by it. “The thing that lies at the foundation of positive change, the way I see it, is service to a fellow human being.” (Lech Walesa)3. Performer. The new-age manager gets results. This is because
3. Change the rhythm/pace every 3-7 minutes. If you just drone on talking and talking and talking about the same thing at the same pace in the same tone, you will bore your audience to tears. You can use any most of the involement techniques listed here to change the pace of your presentation. I also like to break my talks in to subtopics of around 3-5 minutes. If you are doing a Q&A format, each question offers a chance to adjust the rhythm of the call.
4. Make your call a "safe space" to interact. Acknowledge and encourage participation. Thank and if appropriate reward people who do participate. You could tell people who participate that you've written their name down and to send you an e-mail so you can send a reply with a special free report as a reward.
5. Ask the audience lots of questions. Questions get the client to think. In fact, you can lead the audience with questions. You might ask the audience to write the answers down. You can also open the lines and let callers answer. Another strategy is to let callers IM or e-mail answers to you.
6. Open the call up to questions from listeners periodically. You can do this after each major subject area or offer Q&A breaks an periodic intervals (I like to do them at least every 15 min if there aren't too many people on the call).
7. Take questions via Instant Messager or e-mail during the call. Answer them as they come in.
8. Open the call and YOU ask the listeners questions, ask for feedback, ask for inputs, their experiences related to the current topic. This can't always be done if you have so many participants that the background noise is high.
9. Conduct a survey during your call. You can ask for responses via e-mail, IM or even send people to a web site with an online form. You might want to offer to share the results at the end of the call. If it is a yes/no set of survey questions, you can have everyone who thinks the answer is yes hit a key on the phone so everyone can hear the key tones and then have everyone who thinks the answer is no hit the same key or a different key. Make sure the key is not a teleseminar function key that mutes or unmutes or causes some other impact to the call.
10. Relate your subject matter to the listeners personal experiences. Get them to associate what you are talking about with their past experiences. For example if introducing the excitement of something new you have to share you might ask: "Can you remember a time you started something new and you were so excited you could hardly sit still? Remember what that was like? It felt good didn't it? (pause) That's what this will be like. Imagine ..."
11. Use fill-in-the-blank notes. This is a fantastic strategy to keep listeners paying attention. If they want to get the great content in the blank space, they will stay engaged.
12. Have exercises and quizes. You can even offer prizes to the people who e-mail or IM the right answer first. Save the answers for later in the call. You can score
13. Use stories/metaphors. People love stories. Your stories can have outward and hidden messages for the listener. Your stories can help people connect with concepts. Stories allow people to connect internal experiences with the characters and other elements of the story to drive home your messages and help people understand concepts.
14. Paint mental pictures. Use vivid language that helps make your subject come alive. For example
Building rapport is all about creating a relationship, in the moment. And this is vital in business, education, friendships and many other areas of life. We need relationships to help us get the things we want for ourselves in our lives, like money, promotions, success, partners and above all to feel part of society. You see we are social animals, us humans and if we find it challenging to make relationships, then we feel excluded. And that ain't comfortable. So, let's build rapport quickly and easily in the just eight easy steps! Pay Attention Now some will say that you must make continued eye contact, but, you know, some folks find that invasive and threatening. So match what they do, if they look at you, look at them. But whatever you do, ensure that you give an appropriate level of attention to them. In Dale Carnegie's wonderful book, 'How to Win Friends & Influence People', he tells a story of how he sat next to someone at dinner one evening. All night his fellow guest talked
7. Take questions via Instant Messager or e-mail during the call. Answer them as they come in.
8. Open the call and YOU ask the listeners questions, ask for feedback, ask for inputs, their experiences related to the current topic. This can't always be done if you have so many participants that the background noise is high.
9. Conduct a survey during your call. You can ask for responses via e-mail, IM or even send people to a web site with an online form. You might want to offer to share the results at the end of the call. If it is a yes/no set of survey questions, you can have everyone who thinks the answer is yes hit a key on the phone so everyone can hear the key tones and then have everyone who thinks the answer is no hit the same key or a different key. Make sure the key is not a teleseminar function key that mutes or unmutes or causes some other impact to the call.
10. Relate your subject matter to the listeners personal experiences. Get them to associate what you are talking about with their past experiences. For example if introducing the excitement of something new you have to share you might ask: "Can you remember a time you started something new and you were so excited you could hardly sit still? Remember what that was like? It felt good didn't it? (pause) That's what this will be like. Imagine ..."
11. Use fill-in-the-blank notes. This is a fantastic strategy to keep listeners paying attention. If they want to get the great content in the blank space, they will stay engaged.
12. Have exercises and quizes. You can even offer prizes to the people who e-mail or IM the right answer first. Save the answers for later in the call. You can score
13. Use stories/metaphors. People love stories. Your stories can have outward and hidden messages for the listener. Your stories can help people connect with concepts. Stories allow people to connect internal experiences with the characters and other elements of the story to drive home your messages and help people understand concepts.
14. Paint mental pictures. Use vivid language that helps make your subject come alive. For example
No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. And that's true of customers, too.You may think you've invited your customers. After all, you put up signs identifying your store, got a web site, placed ads, sent press releases, networked, put out fliers, etc.Those things can let your customers know you exist, but to be effective they should include invitations to customers. That doesn't mean sending actual invitations, it means creating a reason for them to come, and communicating that reason to them. We're talking about giving customers a 'call to action'.First, make sure you know what you want them to do. Do you want them to contact you for more information, pay a visit, make a first purchase, make larger or more frequent purchases? Once you know what results you want, you can tailor a call to action which inspires that reaction.Are you trying to build traffic at your physical or online location?
11. Use fill-in-the-blank notes. This is a fantastic strategy to keep listeners paying attention. If they want to get the great content in the blank space, they will stay engaged.
12. Have exercises and quizes. You can even offer prizes to the people who e-mail or IM the right answer first. Save the answers for later in the call. You can score
13. Use stories/metaphors. People love stories. Your stories can have outward and hidden messages for the listener. Your stories can help people connect with concepts. Stories allow people to connect internal experiences with the characters and other elements of the story to drive home your messages and help people understand concepts.
14. Paint mental pictures. Use vivid language that helps make your subject come alive. For example, someone selling an internet marketing course could say "once you implement these strategies you will be blown away by the flood of reponses. Imagine your e-mail box full of auto responses saying you got a sale, you got a sale, you got a sale. Picture the big smile on your face as you walk into the bank with all the check you collect. Imagine how great you'll feel as the teller hands you all the cash you earned ... all for just a few hours of easy effort."
15. Use visual aids and props. Refer the listener to notes, to web sites, things that they would have around the phone they are using to call into your teleseminar. You can ask listeners to bring things to the call such as books, articles ar anything else that might be relevant.
16. Include interesting facts, quotes, and case studies. People love fact quotes and case studies. Further, these can be used to build your credibility, get your message across more effectively and promote your product.
17. Be excited and enthusiastic about your topic. If you can't be enthusiastic, why would you expect your listener to feel any differently. Get pumped up for your teleseminar, have smile on your face, project energy and enthusiasm in your voice. Some people find it helpful to have a mirror in front of them so they can see themselves. Try this and as you look at yourself during the teleseminar, you'll get a feel for what you are projecting to the listeners.
18. Use curiosity. Ask a question, then don't finish it until later. Start a story don't finish it until later. Promise some interesting or even startling information later in the call.
19. Get the audience to take physical action. For example, to illustrate for hypnotherapist trainees a suggestibility test you could say: "every body stand up and now, go ahead this will be fun, yeah that means you, do it. Put both arms and hands straight out in front of you. With both hands palm down. now close your eyes. Turn the right palm up. Now imagine a heavy dictionary on the right hand pulling, pulling down and then a string attached to the left hand, getting lighter and lighter, lifting lifting. Open your eyes. Has anyones hands moved apart?" Most hands will have moved apart showing suggestibility.
Remember, listener involvement is one of the most critical aspects of a successful teleseminar. There are other critical elements as well, any one of which if done well can can make your event great or if done poorly can lead to a disaster.
Until next time, make it a great day!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.casualarticles.com/article/39201/casualarticles-Dramatically-Increase-Your-Teleseminar-Value-By-Keeping-Your-Listeners.html">Dramatically Increase Your Teleseminar Value By Keeping Your Listeners</a>
BB link (for phorums):
[url=http://www.casualarticles.com/article/39201/casualarticles-Dramatically-Increase-Your-Teleseminar-Value-By-Keeping-Your-Listeners.html]Dramatically Increase Your Teleseminar Value By Keeping Your Listeners[/url]
Related Articles:
Succeeding In Your Home Based Business Ideas
Five Reasons Why Leaders Fail to Create Successful Change
Bookmark it:
|