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Casual Articles - Real Rambo's Make Cold Calls!
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I was doing a ride-along with a salesman in Florida whose specialty is building his insurance accounts by cold calling at business parks and out of the way factories.
I asked him why he enjoyed cold calling so much. Here’s how this Rambo replied:
“You never know what opportunities you’re going
Are you a starting entrepreneur? Is it your first month of operation?I can hear your knees knocking. Do you wonder whether you can hold your own against the giants that dominate your chosen industry. The entrenched enemy tend to have vast resources, a strong marketing machinery and of
(1) Those who hate cold-calling, and would rather get a route canal;
(2) Those who love and hate it, knowing it’s good for them, but are still uncomfortable doing it;
(3) And those who actually look forward to doing it, who find it exciting and challenging and financially rewarding.
99% of the people I’ve trained are in the first two groups. They are only moderately successful as salespeople.
The real winners teach themselves to enjoy cold calling, to relish the thrills and spills and the special status that accords to the Big Dogs, who really know how to hunt.
Speaking of which, there are three kinds of hunters:(1) Those who want to hang around the campfire and tell stories; (2) Those who stay near the campsite, gathering berries and low-hanging fruit; and (3) Rambo’s.
Of course, you remember Rambo, the movie character brought to life by Sylvester Stallone. He was the guy that the small town Sheriff tried to bully. The Sheriff’s name, by the way, was Dummo.
Rambo can do it all, fashioning a poncho from a scrap of canvas, hunting with only a knife, some self-made string, and his grit. And he, better than anyone else can survive and thrive on adversity.
I was doing a ride-along with a salesman in Florida whose specialty is building his insurance accounts by cold calling at business parks and out of the way factories.
I asked him why he enjoyed cold calling so much. Here’s how this Rambo replied:
“You never know what opportunities you’re going t
How much more fundamental can you get than this? As a business, non-profit or association manager, if you don’t get your most important outside audiences on your side, you will fail.To me, failure means key target audiences that don’t behave as you want them to. For example, capital donors o
99% of the people I’ve trained are in the first two groups. They are only moderately successful as salespeople.
The real winners teach themselves to enjoy cold calling, to relish the thrills and spills and the special status that accords to the Big Dogs, who really know how to hunt.
Speaking of which, there are three kinds of hunters:(1) Those who want to hang around the campfire and tell stories; (2) Those who stay near the campsite, gathering berries and low-hanging fruit; and (3) Rambo’s.
Of course, you remember Rambo, the movie character brought to life by Sylvester Stallone. He was the guy that the small town Sheriff tried to bully. The Sheriff’s name, by the way, was Dummo.
Rambo can do it all, fashioning a poncho from a scrap of canvas, hunting with only a knife, some self-made string, and his grit. And he, better than anyone else can survive and thrive on adversity.
I was doing a ride-along with a salesman in Florida whose specialty is building his insurance accounts by cold calling at business parks and out of the way factories.
I asked him why he enjoyed cold calling so much. Here’s how this Rambo replied:
“You never know what opportunities you’re going
Hotel franchising is a very popular concept. Hotel franchising includes the franchising of hotels, motels, inns, and other forms of lodging and boarding. Hotel franchising includes a lot more technicalities compared to restaurant or fast food franchising. Hotel franchising leads to hotel chains ap
Speaking of which, there are three kinds of hunters:(1) Those who want to hang around the campfire and tell stories; (2) Those who stay near the campsite, gathering berries and low-hanging fruit; and (3) Rambo’s.
Of course, you remember Rambo, the movie character brought to life by Sylvester Stallone. He was the guy that the small town Sheriff tried to bully. The Sheriff’s name, by the way, was Dummo.
Rambo can do it all, fashioning a poncho from a scrap of canvas, hunting with only a knife, some self-made string, and his grit. And he, better than anyone else can survive and thrive on adversity.
I was doing a ride-along with a salesman in Florida whose specialty is building his insurance accounts by cold calling at business parks and out of the way factories.
I asked him why he enjoyed cold calling so much. Here’s how this Rambo replied:
“You never know what opportunities you’re going
John Eckberg has been a reporter and columnist for the The Cincinnati Enquirer for 27 years. In 1997 he became a business reporter/columnist with a focus on small business issues, the workplace and careers. Eckberg also covers local retailers Federated Department Stores Inc. and The Kr
Rambo can do it all, fashioning a poncho from a scrap of canvas, hunting with only a knife, some self-made string, and his grit. And he, better than anyone else can survive and thrive on adversity.
I was doing a ride-along with a salesman in Florida whose specialty is building his insurance accounts by cold calling at business parks and out of the way factories.
I asked him why he enjoyed cold calling so much. Here’s how this Rambo replied:
“You never know what opportunities you’re going
I worked for a respected pharmaceutical sales and marketing organization during years of rapid growth and expansion. The "driving rule" of behavior for this company was to "compete" and "perform" better than everyone else. This focus on competition drove the entire organization to excellence as t
I was doing a ride-along with a salesman in Florida whose specialty is building his insurance accounts by cold calling at business parks and out of the way factories.
I asked him why he enjoyed cold calling so much. Here’s how this Rambo replied:
“You never know what opportunities you’re going to walk into, “ he beamed, brightly.
A second later, we passed through a portal only to find a million-watt, gorgeous smile waiting for us.
I’ll tell you why I like it. Once you can successfully cold call, you can accomplish anything else in selling. It’s like bench-pressing 300 pounds and then cutting back to 100.
A Rambo who is handed a warm lead swarms all over it, and doesn’t back off until a deal is made. If he’s so lucky as to receive an inbound call, well, the game is over.
He’ll definitely transform the lukewarm inquiry into a sizzling sale, on the spot—-no call backs, or “Please send me a brochure” dodges, allowed.
Don’t believe anyone who says cold calling is dead, unnecessary, or pass?.
Just Rambo-up, and you’ll prove them all to be wrong!
Dr. Gary S. Goodman © 2005
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