Use the Plan – Do – Improve/Optimize scenario.

• Plan what you are going to do,
• Do it (make sure to measure the results so you know what works and what doesn’t), make changes (new plans), and
• Go back through that loop over and over.

Let’s apply that to the scenario above.

• Develop what you are going to say, how you are going to say it and to who. Find the reasons why someone would even want to talk to you and develop it.
• Measure your success, measure how many successes you had out of how many calls. In most cases, it really isn’t as bad as everyone makes out.
• Now that you have the key measurements—fix them. That means, change what you say, how you say it, or who you say it to, and watch the numbers. Do they go up,
  A Good Marketer: What's the Measurement?
  As a business owner, you know how valuable being good at marketing is. Yet, I have found working with business owners for the past 20 plus years that 99.9% of them have never defined what a good marketer is -- what it means in their terms. Let’s take a moment right now and think about what you are measuring yourself against. Without a measurement, you can't possibly know what you are shooting for and this will lead to a misconstrued representation or always believing you are never good enough or doing enough.
  Do you know that some of the greatest salesmen do it on the phone?

  Yet, I keep hearing how cold calling is a nightmare, how they hate it, and how even some sales gurus say "cold calling is dead." Here are some of the reasons I’ve heard from my own sales trainees, at least in the beginning:

  1) Rejection—All I got was No’s and the phone slammed in my ear.

  2) All I got was voice mail jail and no one ever returns my calls.

  And there are others, but most come back to the same thing: the obstacle you are facing isn’t out there in the cold cruel world. It resides right between your own two ears. Your own beliefs are the obstacle. It isn’t anywhere else.

  For this article we’re going to deal with the “all” syndrome and rejection.

  A client and I once developed a cold calling campaign plan. He was to make 200 cold calls in the next week. We developed the general idea of what he was going to say, who he was going to call, and how he was going to say it. Then we practiced it until he sounded natural.

  When we got together the following week, I asked, So, how’d it go?
  “Horrible, all I got was phones slammed in my ear, P.O.’d people and No’s galore. It just didn’t work at all.”

  How many calls did you make?

  “30, and after all those No’s, I gave up.”

  How many appointments did you get?”

  “Only one.”

  So, what was your success ratio? How many appointments for how many calls?

  “Let’s see, I think that is….1 in 30, or 3%.”

  And what was our original estimate. Wasn’t it 1 in 25? So, how can you say that it was a failure? You weren’t far off.

  “…….but….but…all of those No’s, 29 out of 30. That was mostly failure!”

  Let’s see, at 1-2 minutes per call for No’s, and maybe 5+ for the yes, how many minutes did you spend to get just one appointment? Isn’t that around 60 minutes to get an appointment? Not bad if you ask me. What would have happened if you had made all 200 calls?

  “Maybe 6-7 appointments….Wait a minute, didn’t we target 8 appointments for the 200 calls?!?!”

  How many calls were necessary to achieve your goal of 8 appointments a week? (This is probably THE MOST important question since it tells you clearly what you have to do to get the needed RESULTS).

  Another thing would have happened if he had made the 200 calls: He’d have gotten better and better, gotten over his fear, and probably would have seen his call success improving toward the 1 in 25 calls, or even better.

  I tell most of my clients that they need to make about 500 calls to get good at it. The trouble is that most never reach 500 calls, or if you do it takes them 2 years to do it, and by that time either the boss has eliminated you, or if you are a business owner your overhead costs have eliminated you.

  It all started with the “all” syndrome. In other words our belief that

  • ALL we got was no’s,
  • ALL we got were Voice Mails, and that NO ONE ever returned a call.

  It’s the glass half full or half empty issue. That is a belief that in this case isn’t valid.

  Use the Plan – Do – Improve/Optimize scenario.

  • Plan what you are going to do,
  • Do it (make sure to measure the results so you know what works and what doesn’t), make changes (new plans), and
  • Go back through that loop over and over.

  Let’s apply that to the scenario above.

  • Develop what you are going to say, how you are going to say it and to who. Find the reasons why someone would even want to talk to you and develop it.
  • Measure your success, measure how many successes you had out of how many calls. In most cases, it really isn’t as bad as everyone makes out.
  • Now that you have the key measurements—fix them. That means, change what you say, how you say it, or who you say it to, and watch the numbers. Do they go up,
    How to Resign the Correct Way
    Resigning from a job can be quite difficult for many people. You are leaving an environment where you have probably made friends to an environment where you will have to start again. There are right and wrong ways of resigning from your job. Doing things the wrong way may lead to negative feelings between you and your employer, which should be avoided, especially if you require a reference from them in the future. On the other hand, conforming to the correct etiquette of resigning can go a long way in ensuring contin
    and I once developed a cold calling campaign plan. He was to make 200 cold calls in the next week. We developed the general idea of what he was going to say, who he was going to call, and how he was going to say it. Then we practiced it until he sounded natural.
    When we got together the following week, I asked, So, how’d it go?
    “Horrible, all I got was phones slammed in my ear, P.O.’d people and No’s galore. It just didn’t work at all.”

    How many calls did you make?

    “30, and after all those No’s, I gave up.”

    How many appointments did you get?”

    “Only one.”

    So, what was your success ratio? How many appointments for how many calls?

    “Let’s see, I think that is….1 in 30, or 3%.”

    And what was our original estimate. Wasn’t it 1 in 25? So, how can you say that it was a failure? You weren’t far off.

    “…….but….but…all of those No’s, 29 out of 30. That was mostly failure!”

    Let’s see, at 1-2 minutes per call for No’s, and maybe 5+ for the yes, how many minutes did you spend to get just one appointment? Isn’t that around 60 minutes to get an appointment? Not bad if you ask me. What would have happened if you had made all 200 calls?

    “Maybe 6-7 appointments….Wait a minute, didn’t we target 8 appointments for the 200 calls?!?!”

    How many calls were necessary to achieve your goal of 8 appointments a week? (This is probably THE MOST important question since it tells you clearly what you have to do to get the needed RESULTS).

    Another thing would have happened if he had made the 200 calls: He’d have gotten better and better, gotten over his fear, and probably would have seen his call success improving toward the 1 in 25 calls, or even better.

    I tell most of my clients that they need to make about 500 calls to get good at it. The trouble is that most never reach 500 calls, or if you do it takes them 2 years to do it, and by that time either the boss has eliminated you, or if you are a business owner your overhead costs have eliminated you.

    It all started with the “all” syndrome. In other words our belief that

    • ALL we got was no’s,
    • ALL we got were Voice Mails, and that NO ONE ever returned a call.

    It’s the glass half full or half empty issue. That is a belief that in this case isn’t valid.

    Use the Plan – Do – Improve/Optimize scenario.

    • Plan what you are going to do,
    • Do it (make sure to measure the results so you know what works and what doesn’t), make changes (new plans), and
    • Go back through that loop over and over.

    Let’s apply that to the scenario above.

    • Develop what you are going to say, how you are going to say it and to who. Find the reasons why someone would even want to talk to you and develop it.
    • Measure your success, measure how many successes you had out of how many calls. In most cases, it really isn’t as bad as everyone makes out.
    • Now that you have the key measurements—fix them. That means, change what you say, how you say it, or who you say it to, and watch the numbers. Do they go up,
      Sales Presentations With Love
      It was the sixth house Mark and Andrea had looked at in just one day, and they hoped it would be better than the previous five. The house was slightly out of their price range, but the real estate agent had insisted they at least look at it.Pulling into the driveway, they couldn’t help but gaze at the house, perched so peacefully beside the Maumee River and illuminated by orange tint of the sunset. At first they tried to hide their faint smiles from the real estate agent, but as soon as they walked through the front do
      stimate. Wasn’t it 1 in 25? So, how can you say that it was a failure? You weren’t far off.
      “…….but….but…all of those No’s, 29 out of 30. That was mostly failure!”

      Let’s see, at 1-2 minutes per call for No’s, and maybe 5+ for the yes, how many minutes did you spend to get just one appointment? Isn’t that around 60 minutes to get an appointment? Not bad if you ask me. What would have happened if you had made all 200 calls?

      “Maybe 6-7 appointments….Wait a minute, didn’t we target 8 appointments for the 200 calls?!?!”

      How many calls were necessary to achieve your goal of 8 appointments a week? (This is probably THE MOST important question since it tells you clearly what you have to do to get the needed RESULTS).

    Another thing would have happened if he had made the 200 calls: He’d have gotten better and better, gotten over his fear, and probably would have seen his call success improving toward the 1 in 25 calls, or even better.

    I tell most of my clients that they need to make about 500 calls to get good at it. The trouble is that most never reach 500 calls, or if you do it takes them 2 years to do it, and by that time either the boss has eliminated you, or if you are a business owner your overhead costs have eliminated you.

    It all started with the “all” syndrome. In other words our belief that

    • ALL we got was no’s,
    • ALL we got were Voice Mails, and that NO ONE ever returned a call.

    It’s the glass half full or half empty issue. That is a belief that in this case isn’t valid.

    Use the Plan – Do – Improve/Optimize scenario.

    • Plan what you are going to do,
    • Do it (make sure to measure the results so you know what works and what doesn’t), make changes (new plans), and
    • Go back through that loop over and over.

    Let’s apply that to the scenario above.

    • Develop what you are going to say, how you are going to say it and to who. Find the reasons why someone would even want to talk to you and develop it.
    • Measure your success, measure how many successes you had out of how many calls. In most cases, it really isn’t as bad as everyone makes out.
    • Now that you have the key measurements—fix them. That means, change what you say, how you say it, or who you say it to, and watch the numbers. Do they go up,
      Acquiring Business Grants the Easy Way
      Getting money to start a business is one the greatest obstacles an entrepreneur may face. There are so many options and red tape one has to go through, it can sometimes seem overwhelming at times. Having funds available when a business is young can mean the difference between the business failing or succeeding. Cash flow is one of the leading reasons a fledgling business fails. Businesses must have enough cash on hand so they can endure the tough times that all businesses eventually go through.Some people believe, wrongl
      ve happened if he had made the 200 calls: He’d have gotten better and better, gotten over his fear, and probably would have seen his call success improving toward the 1 in 25 calls, or even better.

      I tell most of my clients that they need to make about 500 calls to get good at it. The trouble is that most never reach 500 calls, or if you do it takes them 2 years to do it, and by that time either the boss has eliminated you, or if you are a business owner your overhead costs have eliminated you.

      It all started with the “all” syndrome. In other words our belief that

      • ALL we got was no’s,
      • ALL we got were Voice Mails, and that NO ONE ever returned a call.

      It’s the glass half full or half empty issue. That is a belief that in this case isn’t valid.

      Use the Plan – Do – Improve/Optimize scenario.

      • Plan what you are going to do,
      • Do it (make sure to measure the results so you know what works and what doesn’t), make changes (new plans), and
      • Go back through that loop over and over.

      Let’s apply that to the scenario above.

      • Develop what you are going to say, how you are going to say it and to who. Find the reasons why someone would even want to talk to you and develop it.
      • Measure your success, measure how many successes you had out of how many calls. In most cases, it really isn’t as bad as everyone makes out.
      • Now that you have the key measurements—fix them. That means, change what you say, how you say it, or who you say it to, and watch the numbers. Do they go up,
        Business Lessons from the 2006 Winter Olympic Games
        Ever since I was a young girl, I’ve been captivated by the Olympic Games. My family would watch the television coverage together, and we’d marvel as the stories of victory and defeat unfolded.My dad (Ron Soble) was a world-class track athlete who won medals in the national championships. He even tried out for the Olympic team. Sadly, he fouled out in his attempt at the running long jump and missed his chance to compete for Olympic glory, much to his great disappointment.Stories about the athletes and their jour
        valid.

        Use the Plan – Do – Improve/Optimize scenario.

        • Plan what you are going to do,
        • Do it (make sure to measure the results so you know what works and what doesn’t), make changes (new plans), and
        • Go back through that loop over and over.

        Let’s apply that to the scenario above.

        • Develop what you are going to say, how you are going to say it and to who. Find the reasons why someone would even want to talk to you and develop it.
        • Measure your success, measure how many successes you had out of how many calls. In most cases, it really isn’t as bad as everyone makes out.
        • Now that you have the key measurements—fix them. That means, change what you say, how you say it, or who you say it to, and watch the numbers. Do they go up, or down? Capture what works, and learn from what doesn’t. You’ll see those numbers constantly moving up.
        • Learn the best way from the experts…get every book you can, go to training classes, hire a sales coach.

        You are always in control. Don't be at the mercy of anything, someone else, the environment, the market place.