Casual Articles - Business

Get a Logo - Create a Brand
The famous Puma leap or the big yellow "M" reminds all of us the famous "PUMA" and "McDonalds"...No matter how young or how established a company is, they need to make their brand accustomed to their customers. With so many similar kinds of products and services, what makes a company so unique and stand out from rest of the crowd? Or in more simple words "How will your potential cu

always checking to make sure the time is opportune for them. It usually is if they answered, but they may say, "Yes, but I only have a few minutes before I need to leave for a meeting." Be sure to honor this request, and if you have more to say than can be said in a few minutes, it is better to as

Job Search Tip: Build Your Personal Asset Bank!
Conducting a successful job search means anticipating the expectations of a decision-maker.Whether you meet in a traditional interview or in the alternate “first meeting” format we recommend, you must be prepared to meet expectations.Take a look at yourself and your work history through the eyes of a prospective employer. It helps you objectify your credentials. Because,

Be prepared when you leave a message or speak to another over the telephone. Before making any call - even a personal one - know what the purpose of that phone call is. Most people do not appreciate rambling any more than they would if you were presenting to them as a member of an audience. I suggest jotting down the main points you want to cover, have any phone numbers and/or details handy, and have a pen and paper ready for taking notes.

If you are leaving a message on someone else's recording device, be clear and succinct, say your name clearly along with slowly and clearly saying your phone number, a short reason you are calling, and then repeat your name and number. This may seem obvious, but you and I know the frustration of trying to decipher a mumbled message.

Politeness goes a long way when it comes to telephones. Personally, I hate being put "on hold" but realize that it will happen. If there is any way you can avoid putting others on hold, do it. If we are put on hold, we must just accept graciously with a, "no problem."

I also feel that it is imperative to identify yourself, When we do reach a live person, I suggest always checking to make sure the time is opportune for them. It usually is if they answered, but they may say, "Yes, but I only have a few minutes before I need to leave for a meeting." Be sure to honor this request, and if you have more to say than can be said in a few minutes, it is better to as

Dead Wood: High Value Antiques or Dangerous Rot?
Every organization must reckon with ‘old-timers’: staff who have served many years but may be past their most productive prime.What should you do with these folks?Firing them seems a mercenary way to run a business. But keeping them on staff can demotivate and demoralize others, increasing your payroll without improving profits.A journalist recently asked me point-bla

I suggest jotting down the main points you want to cover, have any phone numbers and/or details handy, and have a pen and paper ready for taking notes.

What Is A Mastermind Group?
A mastermind group is a group of people who come together to mutually assist each other in their pursuit of success. The idea is that the members of the mastermind group each provide vital skills and knowledge that other members may lack. They bounce ideas of each other and offer help and advice so that they all may become successful.Mastermind groups were first discussed in detail

clearly saying your phone number, a short reason you are calling, and then repeat your name and number. This may seem obvious, but you and I know the frustration of trying to decipher a mumbled message.

Direct Mail for Bus Services
Bus Services work on economies of scale; lots of seats on one vehicle and many people going the same way are what make it all work. But without massive amounts of riders how can you expect to have a successful bus company? The fact is you can’t and that is why bus services need a robust marketing and advertising program.Advertising on the buses themselves is not enough to fil

ut "on hold" but realize that it will happen. If there is any way you can avoid putting others on hold, do it. If we are put on hold, we must just accept graciously with a, "no problem."

Turn Your Slow Season into Your Best Season
Has your slow season turned into a lazy season?Many times, it’s just an excuse for salespeople who lack the creativity and determination to make sales. Their sales are slow because they allow them to be. They would rather take a nap and let the time slip by.Well, YOU should stay awake! The slow season is the BEST time to get in front of your customers! Think about it: Wh

Even if someone extremely important walks in and tries to get your attention while you are on the phone, don't let their rudeness affect your complete attention to the person with whom you are speaking. It is important for them to know that they are more important to you at the moment than anyone or anything else that is attempting to interrupt. While we are on the subject of politeness, let me follow with my reactions to cell phones.

Even though cell phones are the "rage" and may be necessary I implore you to consider others who are in your vicinity when you take and/or make a call. Not only have I heard unpleasant and loud personal calls during my fitness classes, in line at the grocery store and post office, at the next table in a restaurant, on public transportation and walking down the street, my enjoyment of a program or presentation also has been compromised by the ringing of and even answering of cell phones.

It has become so unusual to be greeted, when making a call, with a pleasant voice by someone who sounds delighted that you called and is the

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Congratulations! You've been actively searching for a job, and now you have three offers on the table. Which job offer is right for you at this time in your career, and which job will be the best fit for your lifestyle? Don't automatically assume the employer with the biggest salary offer is the one you should work for.

You can develop specific strategies that will attract your DREAM customers. The key is to absolutely know what sets you apart and to make a DIFFERENCE for your customers.Wendy Maynard describes how you can do this.

An effort built around a string of print and broadcast exposures? Or, a public relations initiative that delivers results far beyond simple publicity tactics. Namely, real behavior change among yo...

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