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    Earlier this fall, an innovative VSA client decided to enter a new market. This client believed there would be little to no

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    If you knocked on all the doors in your neighborhood, you’d learn a lot about the people who live around you.

    Did you know that the same thing is true when you make cold calls to sales prospects?

    Certainly, cold calling is primarily a prospecting tool. VSA makes telephone calls every day for our clients and we open doors to sales opportunities. Sometimes our clients ask us to gather specific information to qualify leads. But, even when we implement pure appointment generation campaigns, we gain valuable market intelligence for our clients.

    Here are some examples of what we have learned:

    Competitive information

    Earlier this fall, an innovative VSA client decided to enter a new market. This client believed there would be little to no c

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    ue when you make cold calls to sales prospects?

    Certainly, cold calling is primarily a prospecting tool. VSA makes telephone calls every day for our clients and we open doors to sales opportunities. Sometimes our clients ask us to gather specific information to qualify leads. But, even when we implement pure appointment generation campaigns, we gain valuable market intelligence for our clients.

    Here are some examples of what we have learned:

    Competitive information

    Earlier this fall, an innovative VSA client decided to enter a new market. This client believed there would be little to no

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    clients and we open doors to sales opportunities. Sometimes our clients ask us to gather specific information to qualify leads. But, even when we implement pure appointment generation campaigns, we gain valuable market intelligence for our clients.

    Here are some examples of what we have learned:

    Competitive information

    Earlier this fall, an innovative VSA client decided to enter a new market. This client believed there would be little to no

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    t pure appointment generation campaigns, we gain valuable market intelligence for our clients.

    Here are some examples of what we have learned:

    Competitive information

    Earlier this fall, an innovative VSA client decided to enter a new market. This client believed there would be little to no

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    Competitive information

    Earlier this fall, an innovative VSA client decided to enter a new market. This client believed there would be little to no competition for their services.

    But soon after VSA began making cold calls, we learned the truth. Companies were already using services similar to our client’s offering. In fact, the market was virtually 100% penetrated.

    Importantly, though, there was no single dominant competitor in the market.

    With this information, our client decided the challenge was to convince prospects that they are the best in the industry, and the dominant provider for the services they offer.

    Target industries

    Another area where clients can gain great knowledge through cold calling is identifying the ideal

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