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    Fundraising Donation Request Letters Must Tell Great Stories (Three Samples)
    If your fundraising letter doesn't tell a great story, it's not a fundraising letter. It's a memo. Direct mail fundraising is all about storytelling.If you want your direct mail donors to respond to your letters in greater numbers and with larger gifts, learn the craft of storytelling. Learn how to
    it, and watered it every day.

    Some small, thin blades started appearing a few weeks ago, but where did my attention go? It went to the areas where I was getting no results.

    I worried about them, peeking at them in the morning and at night.

    Finally, I bought more seed and topper and filled in those spots.

    Now, I’m getting coverage at about 75 percent of the overall lawn area.

    What will

    Feedback: Listening to What You Don't Want to Hear
    1. First, accept the fact that you are not perfect and that nobody else is perfect, either. This seems self-evident, but a surprising number of people expect themselves to get everything right the first time, often without instruction.2. Drop your defensiveness. Feedback feels like criticism to many people
    This morning I wrote about my cold calling reluctance, spawned by five easily changeable conditions.

    Now, it’s exactly 5:12 p.m. and the official calling day is over.

    Did I make myself make calls, and if so, how did I do?

    You might recall I was dragging my derriere because of an overactive weekend filled with hiking, karate, swimming, and resistance training.

    But instead of wallowing in my sloth, I got up and did 40 reps each with my Soloflex machine and dumbbells, and it really got the blood pumping. I placed the zillion odds and ends and bills and coupons that had been littering my desk into neat piles.

    And I told myself it was stupid to guess what prospects would say, the ones I was following up with, when I could KNOW, simply by dialing and smiling.

    Let me cut to the chase for you.

    I got GREAT results today, closing two new seminar sponsors, which had been my goal.

    Of course, there is coordination work to be done, but they AGREED to work with me, and in so doing they triggered an insight that I’d like to share with you.

    One of the greatest obstacles that gets in the way of cold callers and sales prospectors of all types is the DOUBT that our work will be rewarded; the false belief that absolutely nothing, or at best some smidgeon of benefit will accrue.

    We absolutely have to smash that thought, and before we sit down to make our calls, and whenever we have the most fleeting negative notion enter our minds about it, we must repeat this affirmation:

    THE GOOD RESULTS WILL FOLLOW!

    I, along with millions of other people, planted some grass seed about five weeks ago. I put topper on it, and watered it every day.

    Some small, thin blades started appearing a few weeks ago, but where did my attention go? It went to the areas where I was getting no results.

    I worried about them, peeking at them in the morning and at night.

    Finally, I bought more seed and topper and filled in those spots.

    Now, I’m getting coverage at about 75 percent of the overall lawn area.

    What will I

    Franchise Branding, Image and Drunk Driving
    Franchisee has a lot to do about image. Many marketers would agree that image is the single most important part of branding. In the world of franchising and brand-name extension franchisors and franchising companies must pay attention to details to ensure that their brand-name stands tall in the eyes of the cons
    oth, I got up and did 40 reps each with my Soloflex machine and dumbbells, and it really got the blood pumping. I placed the zillion odds and ends and bills and coupons that had been littering my desk into neat piles.

    And I told myself it was stupid to guess what prospects would say, the ones I was following up with, when I could KNOW, simply by dialing and smiling.

    Let me cut to the chase for you.

    I got GREAT results today, closing two new seminar sponsors, which had been my goal.

    Of course, there is coordination work to be done, but they AGREED to work with me, and in so doing they triggered an insight that I’d like to share with you.

    One of the greatest obstacles that gets in the way of cold callers and sales prospectors of all types is the DOUBT that our work will be rewarded; the false belief that absolutely nothing, or at best some smidgeon of benefit will accrue.

    We absolutely have to smash that thought, and before we sit down to make our calls, and whenever we have the most fleeting negative notion enter our minds about it, we must repeat this affirmation:

    THE GOOD RESULTS WILL FOLLOW!

    I, along with millions of other people, planted some grass seed about five weeks ago. I put topper on it, and watered it every day.

    Some small, thin blades started appearing a few weeks ago, but where did my attention go? It went to the areas where I was getting no results.

    I worried about them, peeking at them in the morning and at night.

    Finally, I bought more seed and topper and filled in those spots.

    Now, I’m getting coverage at about 75 percent of the overall lawn area.

    What will

    Dealing with Workplace Disappointment
    Workplace disappointment is a growing problem in today’s small business IT marketplace, the inability for technicians to deliver quality and timely services to clients due to increasing demands and lack of quality talent in the available talent pool right through to vendors not coming through on promises in the c
    I got GREAT results today, closing two new seminar sponsors, which had been my goal.

    Of course, there is coordination work to be done, but they AGREED to work with me, and in so doing they triggered an insight that I’d like to share with you.

    One of the greatest obstacles that gets in the way of cold callers and sales prospectors of all types is the DOUBT that our work will be rewarded; the false belief that absolutely nothing, or at best some smidgeon of benefit will accrue.

    We absolutely have to smash that thought, and before we sit down to make our calls, and whenever we have the most fleeting negative notion enter our minds about it, we must repeat this affirmation:

    THE GOOD RESULTS WILL FOLLOW!

    I, along with millions of other people, planted some grass seed about five weeks ago. I put topper on it, and watered it every day.

    Some small, thin blades started appearing a few weeks ago, but where did my attention go? It went to the areas where I was getting no results.

    I worried about them, peeking at them in the morning and at night.

    Finally, I bought more seed and topper and filled in those spots.

    Now, I’m getting coverage at about 75 percent of the overall lawn area.

    What will

    What Does It Cost To Make A Sales Mis-hire?
    Think about how much time and energy it takes to hire a good sales person. Think about how much it costs to carry a good salesperson on your payroll, and then think about the amount of revenue needed for your company in order to help you accelerate your sales. Finally, add in the opportunity costs for your comp
    hat absolutely nothing, or at best some smidgeon of benefit will accrue.

    We absolutely have to smash that thought, and before we sit down to make our calls, and whenever we have the most fleeting negative notion enter our minds about it, we must repeat this affirmation:

    THE GOOD RESULTS WILL FOLLOW!

    I, along with millions of other people, planted some grass seed about five weeks ago. I put topper on it, and watered it every day.

    Some small, thin blades started appearing a few weeks ago, but where did my attention go? It went to the areas where I was getting no results.

    I worried about them, peeking at them in the morning and at night.

    Finally, I bought more seed and topper and filled in those spots.

    Now, I’m getting coverage at about 75 percent of the overall lawn area.

    What will

    Job Interview Preparation - What Employers Are Looking For
    When an employer decides to conduct an interview with you, there are certain things that they are looking for from you. Naturally, you are likely to focus on these things during an interview, but you should remember all of the tips in this manual because following those tips is what is going to make the employers
    it, and watered it every day.

    Some small, thin blades started appearing a few weeks ago, but where did my attention go? It went to the areas where I was getting no results.

    I worried about them, peeking at them in the morning and at night.

    Finally, I bought more seed and topper and filled in those spots.

    Now, I’m getting coverage at about 75 percent of the overall lawn area.

    What will I do if the remainder doesn’t grow?

    You’ve got it; I’ll plant more seeds until I get the 100% result I want!

    By the way, some of those areas that I had almost given up on have just recently started to sprout, and it’s very gratifying.

    COLD CALL NOW! PLANT YOUR SEEDS. NOURISH THEM. DON’T WORRY ABOUT THEM. REPEAT: THE GOOD RESULTS WILL FOLLOW.

    And if you need more results, make more calls!

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