Casual Articles
#1 in Business Subscribe Email Print

You are here: Home > Business > Sales Management > The Benefits of Catalog Sales For Your Business

Tags

  • business
  • people
  • handling
  • concessionsbeing stung
  • backup suppliers

  • Links

  • Utah Family Vacations
  • Real Estate Leads 101- Don't Do This!
  • PHP & Account Activation
  • Casual Articles - The Benefits of Catalog Sales For Your Business

    Leverage Customer Capital First
    If you’re still dreaming about raising outside capital for your business before you have any paying customers, I’ve got a nice big bucket of ice water to throw on you. Wake up! The cold reality is that investors aren’t interested in your business idea unless you can demonstrate that you’ve got customers who are actually willing to buy. Before you try raising outside capital, y
    a good deal for your company. Naturally an exclusive with one company locks you out of the rest of the market. If you do grant an exclusive, keep it as short as possible. Six months is plenty of time for an exclusive.

    Doing business with deadbeats.

    Let's face it, the main reason you do business with a catalog is so they will pay you for your product. How frustrating it is then when they don't live up to their end of the deal. And it happens. Like all businesses that are strapped for cash, when a catalog is experiencing le

    Generating Customer Loyalty
    Becoming and staying customer-intimate requires more than building client knowledge and having expertise in re-engineering our customer’s business processes. We must offer more than just service. We need to maintain a broad product line that can be configured to the specific needs of a customer. It is important to know that an average product tailored to a customer’s very spec
    Things to watch out for when selling your product in catalogs.

    Giving away the farm.

    Many catalogs will ask for a multitude of discounts and concessions before they even place one order. You give them a set price for your product. But they insist on a lower price. They expect you to pay freight. They want an "advertising allowance." They ask for a volume discount, a catalog allowance, and a photography fee. The requests for concessions go on and on. But beware of this game. If a catalog truly likes your product, they will usually pick it up without requiring a ton of concessions.

    Being stung by mistakes.

    Review a catalog's rules and shipping requirements closely. Mislabeling your master cartons, shipping late, or failure to follow any of their vendor requirements could cost you. Penalties are typically enforced through deductions off invoices. A few deductions here, a few there, and you can kiss your profit goodbye.

    Falling behind with orders.

    The only thing worst than having a product no one wants to buy, is having one that so many people want you can't keep up with the deluge of orders. If you've never had insomnia, this scenario is guaranteed to cause it. When thinking about your production needs, think as optimistically as possible. Make sure you're capable of handling production if the catalogs are successful with your item. And always have backup suppliers lined up -- just in case.

    Products that boomerang.

    Returns from catalogs are an inevitable part of the equation when figuring out your profit. If you have a good, well-built product that delivers on its promises, you have little to worry about. However, high returns are often the first warning sign that there are problems with your product. It breaks easily when shipped, customers think it's overpriced, or assembly instructions are confusing. Any number of issues can be red-flagged by high returns.

    Placing your eggs in one basket.

    Many catalogs ask for an "exclusive." This agreement guarantees that the catalog will be the only one carrying your product for the length of the exclusive. Generally this is not a good deal for your company. Naturally an exclusive with one company locks you out of the rest of the market. If you do grant an exclusive, keep it as short as possible. Six months is plenty of time for an exclusive.

    Doing business with deadbeats.

    Let's face it, the main reason you do business with a catalog is so they will pay you for your product. How frustrating it is then when they don't live up to their end of the deal. And it happens. Like all businesses that are strapped for cash, when a catalog is experiencing le

    What Howard Stern Knows About Marketing that Few Small Business Owners Will Ever Find Out
    Love him or hate him, small business owners need to take stock in some of the tactics the “King Of All Media” has used to create an veritable empire of raving fans who consume every word, product and affiliate he endorses.Regardless of whether you like him or not he undeniably has left an indelible mark on a huge marketplace. Small businesses should strive to achieve a
    usually pick it up without requiring a ton of concessions.

    Being stung by mistakes.

    Review a catalog's rules and shipping requirements closely. Mislabeling your master cartons, shipping late, or failure to follow any of their vendor requirements could cost you. Penalties are typically enforced through deductions off invoices. A few deductions here, a few there, and you can kiss your profit goodbye.

    Falling behind with orders.

    The only thing worst than having a product no one wants to buy, is having one that so many people want you can't keep up with the deluge of orders. If you've never had insomnia, this scenario is guaranteed to cause it. When thinking about your production needs, think as optimistically as possible. Make sure you're capable of handling production if the catalogs are successful with your item. And always have backup suppliers lined up -- just in case.

    Products that boomerang.

    Returns from catalogs are an inevitable part of the equation when figuring out your profit. If you have a good, well-built product that delivers on its promises, you have little to worry about. However, high returns are often the first warning sign that there are problems with your product. It breaks easily when shipped, customers think it's overpriced, or assembly instructions are confusing. Any number of issues can be red-flagged by high returns.

    Placing your eggs in one basket.

    Many catalogs ask for an "exclusive." This agreement guarantees that the catalog will be the only one carrying your product for the length of the exclusive. Generally this is not a good deal for your company. Naturally an exclusive with one company locks you out of the rest of the market. If you do grant an exclusive, keep it as short as possible. Six months is plenty of time for an exclusive.

    Doing business with deadbeats.

    Let's face it, the main reason you do business with a catalog is so they will pay you for your product. How frustrating it is then when they don't live up to their end of the deal. And it happens. Like all businesses that are strapped for cash, when a catalog is experiencing le

    Your Real Experience and Expertise Level vs The Number of Years in a Profession
    How much experience do you really have? Many people work in a profession, scientific domain or industry for 30-35 years and feel they are experienced and consider themselves at the top of their fields and take that number of years and apply it to their credentials and strengths. I have only been in business 27 years, yet I am in my very early forties now.Should I be int
    many people want you can't keep up with the deluge of orders. If you've never had insomnia, this scenario is guaranteed to cause it. When thinking about your production needs, think as optimistically as possible. Make sure you're capable of handling production if the catalogs are successful with your item. And always have backup suppliers lined up -- just in case.

    Products that boomerang.

    Returns from catalogs are an inevitable part of the equation when figuring out your profit. If you have a good, well-built product that delivers on its promises, you have little to worry about. However, high returns are often the first warning sign that there are problems with your product. It breaks easily when shipped, customers think it's overpriced, or assembly instructions are confusing. Any number of issues can be red-flagged by high returns.

    Placing your eggs in one basket.

    Many catalogs ask for an "exclusive." This agreement guarantees that the catalog will be the only one carrying your product for the length of the exclusive. Generally this is not a good deal for your company. Naturally an exclusive with one company locks you out of the rest of the market. If you do grant an exclusive, keep it as short as possible. Six months is plenty of time for an exclusive.

    Doing business with deadbeats.

    Let's face it, the main reason you do business with a catalog is so they will pay you for your product. How frustrating it is then when they don't live up to their end of the deal. And it happens. Like all businesses that are strapped for cash, when a catalog is experiencing le

    Outsourcing Your Work
    A few weeks ago I touched on the subject of getting other people to do your work for you. I want to cover this topic in a bit more detail as outsourcing is a superb way of saving yourself both time and money.By way of example, let me start with a short story :-)At 8.30pm one night last week, I started to wonder whether it would be possible to automate a particul
    delivers on its promises, you have little to worry about. However, high returns are often the first warning sign that there are problems with your product. It breaks easily when shipped, customers think it's overpriced, or assembly instructions are confusing. Any number of issues can be red-flagged by high returns.

    Placing your eggs in one basket.

    Many catalogs ask for an "exclusive." This agreement guarantees that the catalog will be the only one carrying your product for the length of the exclusive. Generally this is not a good deal for your company. Naturally an exclusive with one company locks you out of the rest of the market. If you do grant an exclusive, keep it as short as possible. Six months is plenty of time for an exclusive.

    Doing business with deadbeats.

    Let's face it, the main reason you do business with a catalog is so they will pay you for your product. How frustrating it is then when they don't live up to their end of the deal. And it happens. Like all businesses that are strapped for cash, when a catalog is experiencing le

    Crisis Management
    The Internet may have opened worlds for businesses and consumers, but it has also created a public relations nightmare for businesses. Forums, opinion Web sites, blogs, and anything that is publishable can smear a company's name in moments.Remember, "Yours Is a Very Bad Hotel" presentation that described one customer's bad experience with a hotel chain? Hotels are run b
    a good deal for your company. Naturally an exclusive with one company locks you out of the rest of the market. If you do grant an exclusive, keep it as short as possible. Six months is plenty of time for an exclusive.

    Doing business with deadbeats.

    Let's face it, the main reason you do business with a catalog is so they will pay you for your product. How frustrating it is then when they don't live up to their end of the deal. And it happens. Like all businesses that are strapped for cash, when a catalog is experiencing lean times, they will delay payment to their vendors. So keep a close eye on when an invoice is due, and don't let them slide too far past. Any invoice more than a month past due could indicate trouble. Your best recourse is to hold up shipments to that catalog until you get paid. You can even ask for payment up front on new orders.

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.casualarticles.com/article/38883/casualarticles-The-Benefits-of-Catalog-Sales-For-Your-Business.html">The Benefits of Catalog Sales For Your Business</a>

    BB link (for phorums):
    [url=http://www.casualarticles.com/article/38883/casualarticles-The-Benefits-of-Catalog-Sales-For-Your-Business.html]The Benefits of Catalog Sales For Your Business[/url]

    Related Articles:

    Over Design, Dome and Ring Beam Construction

    Make it Happen or Watch it Happen?

    Business Leads

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com