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Casual Articles - Sex, Drugs, & Rock-n-Roll: Trade Show Traps and Tips
For many small business managers, finding the time and commitment to develop business marketing strategies is difficult. There are so many other obligations vying for our attention it is tempting to push formal strategy development to the back burner. Giving into that temptation, however, means putting your business at a disadvantage. Marketing strategies help point you toward the best marketing programs for your business. Without strategies, you risk becoming unfocused in your marketing efforts, choosing programs that do not support general strategies.To be most effective, your marketing strategies should be integrated into your marketing plan (which in turn should be part of the bu
The Lectures and the Tips...
I call these behaviors - Things your mother taught you not to do, but s
Re-energise your Business - Remove sources of Friction and DelaySometimes delays are important, but if you're not adding value, then it is not good. Some level of friction and delay are prevalent in virtually every business. Depending on what you are trying to achieve, they are not automatically bad things. There are times when deliberately slowing down (introducing delay to) an activity is the right thing to do. But where they are a result of poorly evolved processes, lack of training or resources, or lack of knowledge - it's time to take action and remove them from your life!How can we define Friction and Delay? Friction is whatever gets in the way of a s
Here’s the Scenario...
You’re at a trade show. Out of town. It’s probably an unfamiliar city. Maybe overseas. Lots of strangers. There’s a client or two. A couple of buddies. Lots of opportunities to do business. Lots of opportunities to get yourself in a bind.
This Commentary is about how to stay out of trouble, save your dignity and keep your job.
Trade shows are hard work - both physically and emotionally. It’s tiring to travel. Hard to be away from home. Boring to be pleasant and smile for hours. And, a blow to the ego when people ignore you, don’t respond to your comments, look the other way when passing your booth, or just say “no” to your offer.
There’s pressure to produce. Talk with prospects. Entertain clients. Look for partners. Scout out the competition. Get the business. And, increasingly because of technology - e-mail, e-fax, cell phones - keep up with your “real” job at the same time. So, it’s easy to fall into the traps of your normal stress reducers - the inter-relationships of sex, drugs & rock-n-roll.
The Lectures and the Tips...
I call these behaviors - Things your mother taught you not to do, but si
Do you know the difference between which prospect you’ll close and which one you’ll lose?How can you tell, midway through a sale, whether you’re on track for success or you’ve lost the deal?How can you tell, in advance, that the sale won't close... ever?All prospect situations seem to be going along successfully until they aren’t. You work hard to find the prospect who has appropriate need and interest. You do your front end due diligence. You promote and pitch the product professionally. You follow the process of objections, time delays, surprises. You even project a time when the sale will close – much to your manager’s dismay. And you hope, hope, that this time all o
This Commentary is about how to stay out of trouble, save your dignity and keep your job.
Trade shows are hard work - both physically and emotionally. It’s tiring to travel. Hard to be away from home. Boring to be pleasant and smile for hours. And, a blow to the ego when people ignore you, don’t respond to your comments, look the other way when passing your booth, or just say “no” to your offer.
There’s pressure to produce. Talk with prospects. Entertain clients. Look for partners. Scout out the competition. Get the business. And, increasingly because of technology - e-mail, e-fax, cell phones - keep up with your “real” job at the same time. So, it’s easy to fall into the traps of your normal stress reducers - the inter-relationships of sex, drugs & rock-n-roll.
The Lectures and the Tips...
I call these behaviors - Things your mother taught you not to do, but s
Hello againToday we want to talk about testing. Testing is the process you use to try to figure out which headline or which price is the best for a product you are selling.Testing Testing is a messy process at best (I’ll explain why in a bit of detail below). It is open-ended in that you can test forever and never really come to the end. The big players in direct marketing, indeed in all marketing, test all the time. The really big players are those who have turned testing into an art form.When you test you simply, for example, produce the same sales letter with two different headlines. You run one for perhaps one week and the other for the same le
There’s pressure to produce. Talk with prospects. Entertain clients. Look for partners. Scout out the competition. Get the business. And, increasingly because of technology - e-mail, e-fax, cell phones - keep up with your “real” job at the same time. So, it’s easy to fall into the traps of your normal stress reducers - the inter-relationships of sex, drugs & rock-n-roll.
The Lectures and the Tips...
I call these behaviors - Things your mother taught you not to do, but s
Started in 1998 by Janet Wilson, Empowerism has become one of the Internets more successful businesses. This success didn’t happen by accident. There are some guiding principles that have contributed to make this particular business plan work better than most.Do you remember the old saying that if you give a man a fish you have fed him for today, but if you teach him how to fish, you have fed him for a lifetime? Well that philosophy is exemplified in the Empowerism Business Plan. They know that in order for them to be successful, their members must succeed too. One of the ways they do that is by providing the knowledge and tools to become a “better fisherman”. The more you kno
The Lectures and the Tips...
I call these behaviors - Things your mother taught you not to do, but s
The home decorating industry in America generates a solid $270 billion dollar market annually. People are choosing to spend more time at home, and more money on making that home what they want it to be. Home d?cor items are also becoming increasingly popular as gift items for family, friends, and office exchanges. If you look around you'll see a multitude of products to enhance and embellish the home; from small trinkets to large d?cor items, there's always something for everyone.Knowing there is a market for these types of products is only the beginning of your decision to start a home d?cor business of your own.You'll need to decide exactly what facet of the business attra
The Lectures and the Tips...
I call these behaviors - Things your mother taught you not to do, but since you’re away and you think nobody knows you, you can get away with them. Sorry, somebody does know. And that’s you.
Sex - Ah, how nice it is to be loved. Or at least enjoyed for a short period. The temptations and availability of anonymous sex are high when you’re away plus there’s the chance to have a rendezvous with a co-worker, client or other business acquaintance. Magic moments fizzle fast when the sun comes up. Remember, your life is longer than the trade show.
Drugs - Does your company have a policy that allows you to buy, sell and use illegal drugs? Doubt it. You are on company time from the moment you leave your home until you return. Not only do you endanger your career and industry reputation, you run the risk of breaking US and foreign laws. Jail? Not a nice experience. Note that the U.S. Embassy cannot bail you out if you break foreign laws.
Are you traveling with legitimate prescription drugs? Keep them with
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