Casual Articles - Business

Is Bad Customer Service Killing Your Business?
It's time to beat the old bad customer service drum again. I know, I'm sick of beating the drum, too, but as long as bad customer service runs rampant through so many businesses I feel it is my entrepreneurial duty to bring it to your attention. So grab a pew and prepare to listen to the sermon I've preached before: bad cu

this is usually, but not always, a curious prospect. Mr Do Nothing, will speak to so many people that he paints himself into a corner of ina

Does Your Graphics Signs Effective?
Most companies have some sort of sign out front indicating what the name is and what it is that they do. But how effective is it really to have a store front sign that only says the name and possibly gives a picture of what is contained within the store? Do you know how effective your sign is? Do you know that it could be

There are really only two types of competitor:

1. Obvious

2. Hidden

The obvious competitors are, well, obvious! You'll probably know who they are. You might even meet up for a drink with them and bump into them at networking events. You'll have analysed their offerings and differentiated yours. You know these guys. In fact if you're a Lean MarketerTM you probably know them better than they know themselves!

But what of these "hidden" competitors? Well, you know these too. They're: Mr Do Nothing and Mrs Do It Myself.

Mr Do Nothing - this is usually, but not always, a curious prospect. Mr Do Nothing, will speak to so many people that he paints himself into a corner of inac

Selling Without Selling
Yes! it is that sophisticated but yet so simple. We all do it everyday.The day I learnt to stop selling and start communicating was the day my bank balance changed forever. Nobody likes to be sold to. Especially using the aggressive and bullying tactics that most rookie sales people use. People must first buy into y

ably know who they are. You might even meet up for a drink with them and bump into them at networking events. You'll have analysed their offerings and differentiated yours. You know these guys. In fact if you're a Lean MarketerTM you probably know them better than they know themselves!

But what of these "hidden" competitors? Well, you know these too. They're: Mr Do Nothing and Mrs Do It Myself.

Mr Do Nothing - this is usually, but not always, a curious prospect. Mr Do Nothing, will speak to so many people that he paints himself into a corner of ina

Using ROI (Return on Investment) as a Marketing Tool
One thing that I’ve learned after 35 years in advertising is that no business wants to pay more than they have to for promotional expenses. It’s understandable considering all the various marketing options and the associated costs. A business has so many fixed overhead expenses from insurance to rent to employees that adve

ings and differentiated yours. You know these guys. In fact if you're a Lean MarketerTM you probably know them better than they know themselves!

But what of these "hidden" competitors? Well, you know these too. They're: Mr Do Nothing and Mrs Do It Myself.

Mr Do Nothing - this is usually, but not always, a curious prospect. Mr Do Nothing, will speak to so many people that he paints himself into a corner of ina

Accounting Outsourcing Services Can Increase Your Profit Margin
Accounting outsourcing services plays an important role in the world of finance and accounting. Today there is intense competition in the market and so to survive in the business you need some good strategies. Business owners are under tremendous pressure to cut costs of their finance and accounting department and so to in

es!

But what of these "hidden" competitors? Well, you know these too. They're: Mr Do Nothing and Mrs Do It Myself.

Mr Do Nothing - this is usually, but not always, a curious prospect. Mr Do Nothing, will speak to so many people that he paints himself into a corner of ina

Word-of-Mouth Marketing: Offer Incentives for More Referrals
Use your creativity to develop an incentive program that will reward referrals. People like to give referrals and they LOVE to be recognized for giving referrals. And, incentives are one of the most powerful methods of generating more of them.Incentives can range from gift certificates to purchase discounts to cash

this is usually, but not always, a curious prospect. Mr Do Nothing, will speak to so many people that he paints himself into a corner of inactivity. He's too afraid to do anything because he's had so much advice. You can help him - make life simple. Take away the risks.

There's another version of Mr Do Nothing, and that's the guy who'll wait till the next big thing comes along. He can't decide now because next week there might be something different. He might meet someone who's cheaper, faster, bigger, better next week.

Mr Do Nothing quite often turns into a desperate prospect. He's waited so long that now it's actually urgent. He needs you NOW! Remember what I said about desperate peop

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With the continuing fragmentation of television advertising and the increasing demand for accountable advertising spending are trends that will steer marketers toward radio. Based on a review of over a decade of direct response radio advertising experience, The 5 Biggest Mistakes in Direct Response Radio Advertising brings to light the surprising and avoidable miscues in a succinct report providing marketers with a clear roadmap for achieving more profitable radio advertising. Aviod these mistakes and your chances of blockbuster hit rise exponentially.

A business lunch for a client is a device to make your client feel valued, comfortable and wanted. It is often looked as a status symbol. Here is how to make it successful.

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Casual Articles - The Hidden Competition: Avoiding the 2 Most Common Competitors

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