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Casual Articles - Moving a Business Relationship from Free to Fee: Turning Strangers to Friends with Power of Freebies
Job interviews are easier for the interviewer or the interviewee if you plan and prepare and use proper interviewing techniques. On this page are job interview questions and purpose of each interview question, because there is a purpose behind each and everything that we do and similarly there should be a purpose behind each and every question that we ask in interview. Good job interviews processes and methods increase the quality of people in an organization. Poor job interviews methods result in poor selection, which undermines organizational capabilities, wastes manage
3. Humans Are Generally Reciprocal...
You scratch my back and I'll scratch yours is the mantra for many animals but especially humans. Many of us even have an aversion to being 'indebted' and may go out of our way to ensure our 'debts' are repaid. Potential customers might just be tempted to give their business to you over a competitor, because they 'owe you one'. Once they
To get an interview in today’s job market, your r?sum? must stand out, above the pack. One recommended technique used to achieve this type of attention is to build skill headings, achievements, education, and interests sections into your r?sum?. This process is, in reality, an exercise in “spin doctoring,” or finding creative and provocative ways to put your career experience into words.List intriguing and useful skills and skill headings. For example, if you opened a brand new market for your firm, that accomplishment will be much more noticeable under a skill hea
In these next two issues we'll look at one of our favourite and most powerful tactics for attracting new leads and turning complete strangers into customers as efficiently and enjoyably as possible.
So buckle up and hang tight as we take another trip down the Lean Marketing Pipeline...
Whenever we attempt to attract new business, we're paying for the privilege. You're paying to educate, inform, attract and persuade. Right up to the point where they pay for the product or service you provide, you're parting with money and time in return for nothing but their attention.
So, if you're already giving all this time, energy and money away for f'ree then it's not going to hurt to give something away that they actually value, want and need. In fact doing this sets up a nice chain of events and really helps to move people through your relationship pipeline.
Believe it or not, people don't like being sold to. We like to believe that we make decisions based on rational thought. That we chose a particular course of action because we were shrewd and well-informed. We like to feel in control and expect to be treated respectfully.
Being sold on a freebie?
Well that's another thing entirely. If we're offered a f'reebie and it looks interesting enough then we'll take it. There's nothing wrong with being guided to something of value - we just don't usually like the hard sell.
So a f'reebie can be seen as a little sweetener for getting strangers into your pipeline or as a bonus incentive for people deciding to buy what you sell. We'll look at a few categories for the freebie, how you might use them in your pipeline and the pros and cons but first, let's just consider why a f'reebie is probably your most powerful persuasion tool.
5 Reasons Why The F'REEBIE Is Good:
1. You're Paying Anyway...
You're usually paying to get people to do something that they'll initially resist. Give something for f'ree and they'll usually gladly give you useful information and permission to contact them in the future.
2. Everyone Loves a Bargain...
People who found the f'ree information useful will probably tell their contacts how to get hold of the same information. This applies equally to potential customers, the press, resource guides and websites. You can get a lot of unpaid sales-people on your side with very little effort.
3. Humans Are Generally Reciprocal...
You scratch my back and I'll scratch yours is the mantra for many animals but especially humans. Many of us even have an aversion to being 'indebted' and may go out of our way to ensure our 'debts' are repaid. Potential customers might just be tempted to give their business to you over a competitor, because they 'owe you one'. Once they'
The next time a newspaper photographer takes your photo, remember the 8 things they hate:1. Bossy people who demand that other people be included in the photo, so there won’t be hurt feelings. Never tell the photographer whom to photograph. This puts them on the spot. Usually, the photographer will oblige and take a few shots just to placate you, then make a mental note that you’re a real pain to deal with.2. Know-it-all photo subjects, usually amateur photographers, who think they know the correct angles, lighting and backdrops. The photographer doesn’t tel
So, if you're already giving all this time, energy and money away for f'ree then it's not going to hurt to give something away that they actually value, want and need. In fact doing this sets up a nice chain of events and really helps to move people through your relationship pipeline.
Believe it or not, people don't like being sold to. We like to believe that we make decisions based on rational thought. That we chose a particular course of action because we were shrewd and well-informed. We like to feel in control and expect to be treated respectfully.
Being sold on a freebie?
Well that's another thing entirely. If we're offered a f'reebie and it looks interesting enough then we'll take it. There's nothing wrong with being guided to something of value - we just don't usually like the hard sell.
So a f'reebie can be seen as a little sweetener for getting strangers into your pipeline or as a bonus incentive for people deciding to buy what you sell. We'll look at a few categories for the freebie, how you might use them in your pipeline and the pros and cons but first, let's just consider why a f'reebie is probably your most powerful persuasion tool.
5 Reasons Why The F'REEBIE Is Good:
1. You're Paying Anyway...
You're usually paying to get people to do something that they'll initially resist. Give something for f'ree and they'll usually gladly give you useful information and permission to contact them in the future.
2. Everyone Loves a Bargain...
People who found the f'ree information useful will probably tell their contacts how to get hold of the same information. This applies equally to potential customers, the press, resource guides and websites. You can get a lot of unpaid sales-people on your side with very little effort.
3. Humans Are Generally Reciprocal...
You scratch my back and I'll scratch yours is the mantra for many animals but especially humans. Many of us even have an aversion to being 'indebted' and may go out of our way to ensure our 'debts' are repaid. Potential customers might just be tempted to give their business to you over a competitor, because they 'owe you one'. Once they
Essential marketing strategies and tactics need to go beyond the current marketing models for businesses to increase sales for better bottom line results. Many are familiar with the traditional marketing models of the P's and Q's. As change has increased information, so must these models be increased to reflect the trends within the 21st century marketplace.One of the most frequently used marketing models are The 4 - P's: Product Price Place Promotion However in the 21st century busines
Being sold on a freebie?
Well that's another thing entirely. If we're offered a f'reebie and it looks interesting enough then we'll take it. There's nothing wrong with being guided to something of value - we just don't usually like the hard sell.
So a f'reebie can be seen as a little sweetener for getting strangers into your pipeline or as a bonus incentive for people deciding to buy what you sell. We'll look at a few categories for the freebie, how you might use them in your pipeline and the pros and cons but first, let's just consider why a f'reebie is probably your most powerful persuasion tool.
5 Reasons Why The F'REEBIE Is Good:
1. You're Paying Anyway...
You're usually paying to get people to do something that they'll initially resist. Give something for f'ree and they'll usually gladly give you useful information and permission to contact them in the future.
2. Everyone Loves a Bargain...
People who found the f'ree information useful will probably tell their contacts how to get hold of the same information. This applies equally to potential customers, the press, resource guides and websites. You can get a lot of unpaid sales-people on your side with very little effort.
3. Humans Are Generally Reciprocal...
You scratch my back and I'll scratch yours is the mantra for many animals but especially humans. Many of us even have an aversion to being 'indebted' and may go out of our way to ensure our 'debts' are repaid. Potential customers might just be tempted to give their business to you over a competitor, because they 'owe you one'. Once they
I am often asked what is a reasonable fee to charge my clients. And on the opposite side of the coin – what should I expect to pay for a bookkeeper? A bookkeeper who is honest, trustworthy, reliable and knowledgeable is worth their weight in gold. You might find a good honest hard working person, but if they don’t have the knowledge and experience that you need then you only have part of the solution you are looking for.For bookkeepers check with your local CPA’s for a reality check of your worth. They often have a good idea of what the market will bear for your ar
5 Reasons Why The F'REEBIE Is Good:
1. You're Paying Anyway...
You're usually paying to get people to do something that they'll initially resist. Give something for f'ree and they'll usually gladly give you useful information and permission to contact them in the future.
2. Everyone Loves a Bargain...
People who found the f'ree information useful will probably tell their contacts how to get hold of the same information. This applies equally to potential customers, the press, resource guides and websites. You can get a lot of unpaid sales-people on your side with very little effort.
3. Humans Are Generally Reciprocal...
You scratch my back and I'll scratch yours is the mantra for many animals but especially humans. Many of us even have an aversion to being 'indebted' and may go out of our way to ensure our 'debts' are repaid. Potential customers might just be tempted to give their business to you over a competitor, because they 'owe you one'. Once they
Machinery preventative maintenance is paramount in today’s factory. A machine going down can be catastrophic to the assembly line and many times specialized parts are not even available. Often such catastrophic failure or damage to a piece of machinery can be avoided thru early warning detection of the problem. Sometimes sensors do no pick up every problem or fail. We always hear about faulty lights in airliners when the aircraft has to return only to find out that a light was out. In machinery some warning lights go on, if their light goes out and others show nothing and
3. Humans Are Generally Reciprocal...
You scratch my back and I'll scratch yours is the mantra for many animals but especially humans. Many of us even have an aversion to being 'indebted' and may go out of our way to ensure our 'debts' are repaid. Potential customers might just be tempted to give their business to you over a competitor, because they 'owe you one'. Once they've made the decision all you have to do is deliver what you promised.
4. Feel Good Marketing...
By deciding to give away information to others without expectation of reward you'll feel good. For those people who've always thought marketing was a form of manipulation then approaching the process from a place where you give first can make the whole process far more pleasant.
5. You Look Like A Hero...
If you provide something truly useful and don't even expect payment then people will think you're a trustworthy character. If you provide big value without asking for a penny in return you could look like a hero. People look to, trust and admire heroes. It's good for business to have your customers looking to you, trusting you and admiring your work don't you agree?
In the next issue I'll give you ideas for creating powerful freebies of your own. But as a really easy start to get you into the spirit of things why not just share something of ours for free with your contacts today? I've found that pointing someone you've recently met to some useful information is a great way to start a new relationship off on the right foot.
You could...
* Tell them to join you on the Lean Marketing Champions eZine by sharing this link... www.leanmarketing.co.uk/free-news.php
* Point them to a selection of f'ree eBooks by sharing this link... www.leanmarketingpress.com/books-free.html
* Let them know about a fantastic publishing package that gives authors 50% royalties by sharing this link... www.leanmarketingpress.com
Givers Really Do Gain - Try it today and see for yourself!
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