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Casual Articles - Back-to-School List - 10 Tips for Trade Shows
If you want to increase sales, enhance customer service or consistently improve performance, ask your customers this question (20 words):‘Is there anything we could do differently the next time that would make it better or more valuable for you?’This simple question tells customers you are looking to the future, seeking to improve, and grateful for their feedback.If you want to work more productively between departments, or more effectively with the members of your team, memorize and utilize this question (20 words):‘Is there anything we could do differently the next time that would make it better or more valuable for you?’Colleagues will understand you are receptive, not defensive. You welcome new possibilities, approaches and ideas.If you want a better home or family life, sincerely ask your loved ones this very simple question (20 words):‘Is there anything I could do differently the next time that would make it better or more valuable for you?’ (I changed one word in the sentence. Find it?) Key Learning Point --------
Pick Your Major = Marketing Message
When you declare a major, it’s your intention to complete the requirements and pursue a career in that field. People remember that you started off in theatre, switched to psychology, graduated in medieval history and then became a salesman. At a trade show, you don’t get a second chance to change your marketing message. All the promotion before the show, the exhibit and goodies need to revolve around The Message. In essence, a trade show is not the time to change majors, confuse people and say “I really don’t know what I'm doing here.”
Pick Your Books = Mark
Networking is one of the most important skills you must learn in business. More money is made from your networks than any other marketing medium. To build your network you must learn key networking skills and become a Master Networker. Every Master Networker has ten key characteristics, if you do not have these ten key characteristics then you must adopt them immediately and live your life by them.1. Always Be Positive Even In A Bad SituationRegardless of how you feel, or the situation you are in you must always be positive. One of the sad things about this world is that nobody cares if you are down. Unfortunately it is a fact of life, so it is important that when you are networking you are at all times positive. Even if someone is stealing from you, you still must remain positive.2. Always Be SincereThe world seems to be made up of very rude people and it only seems to be getting worse, as more people adopt the rude characteristic. Being rude will never win you friends and will only alienate those around you. The Master Networker always has a key charact
This is a great time to review your trade show program in the same way you prepare for school.
Pick Your School = Industry
It’s a business school question - Are you a railroad or a transportation company? In other words, what business are you in? If you consider your industry a railroad, you will be concerned with rolling stock, laying track and logistics. If you consider your industry to be transportation, you will consider the railroad as a method of transportation - the same principles apply whether you run rail cars or airplanes. There’s a engine, a carrier compartment, and now most importantly, customer focus. Railroads have to lay track, airlines have to have airfields, so there’s difficulty in physically moving to meet customer demand. But railroads adapted by allowing piggybacking - truck trailers on flatbed rail cars. Airlines serve more markets with the hub and spoke system. You should look deeply into your own industry and determine customer focus for the next 12 weeks and 12 months.
Pick Your Classes = Shows
While your firm is part of an Industry, in times of slowing business there are two avenues you can take to garner more sales. One is to hunker down and bore deeply into your niche, the other is to expand into other industries. In both cases, you may want to look at trade shows beyond the ones you have on your current docket. For example, if going deeper into your industry niche, you can consider local or regional shows, international expos, or shows which focus on discrete research in your niche allowing you an intellectual advantage. If expanding into other industries, you have a wide range of choices but the advice is to research, research, research before investing.
Pick Your Teachers = Find the Best for You
Not all executives of Fortune 500 companies went to an Ivy League or MIT caliber school, but considering the vast number of colleges and universities, a disproportionate number of these executives are graduates of the elite universities. Translated to trade shows, that means you should align yourself with well regarded shows, organizers attuned to forward thinking, and professional organization and management.
Pick Your Major = Marketing Message
When you declare a major, it’s your intention to complete the requirements and pursue a career in that field. People remember that you started off in theatre, switched to psychology, graduated in medieval history and then became a salesman. At a trade show, you don’t get a second chance to change your marketing message. All the promotion before the show, the exhibit and goodies need to revolve around The Message. In essence, a trade show is not the time to change majors, confuse people and say “I really don’t know what I'm doing here.”
Pick Your Books = Marke
If your business needs to keep track of expensive equipment, some form of equipment tracking system is essential. As a first step in setting up such a system, you must decide how you will number your items.In some cases, your equipment and inventory items may already be numbered. You may be using a manufacturer’s SKU (stock keeping unit), or your own SKU, a serial number, or some other locally-developed numbering scheme.If your items are already numbered, that’s okay. You can use your existing numbering scheme as long as it’s convenient for you to use and is able to handle any growth you expect will happen. As we discuss the steps involved in designing a new number scheme, just evaluate how your existing one measures up in order to determine whether it will work for you in the future.One of the first things to consider is whether your items are already barcoded.If they are, is the barcode simply the item number printed out as a barcode (i.e. when you scan the barcode, does the item number appear on the scanner?) or is it some other number that you somehow hav
Pick Your Classes = Shows
While your firm is part of an Industry, in times of slowing business there are two avenues you can take to garner more sales. One is to hunker down and bore deeply into your niche, the other is to expand into other industries. In both cases, you may want to look at trade shows beyond the ones you have on your current docket. For example, if going deeper into your industry niche, you can consider local or regional shows, international expos, or shows which focus on discrete research in your niche allowing you an intellectual advantage. If expanding into other industries, you have a wide range of choices but the advice is to research, research, research before investing.
Pick Your Teachers = Find the Best for You
Not all executives of Fortune 500 companies went to an Ivy League or MIT caliber school, but considering the vast number of colleges and universities, a disproportionate number of these executives are graduates of the elite universities. Translated to trade shows, that means you should align yourself with well regarded shows, organizers attuned to forward thinking, and professional organization and management.
Pick Your Major = Marketing Message
When you declare a major, it’s your intention to complete the requirements and pursue a career in that field. People remember that you started off in theatre, switched to psychology, graduated in medieval history and then became a salesman. At a trade show, you don’t get a second chance to change your marketing message. All the promotion before the show, the exhibit and goodies need to revolve around The Message. In essence, a trade show is not the time to change majors, confuse people and say “I really don’t know what I'm doing here.”
Pick Your Books = Mark
The truth is this: Whether you say "KSA" "KSA’s" or "Knowledge, Skills, and Abilities"?, You are talking about the same thing. A KSA is simply an specialized essay required with most Federal Government Resumes. Ok! no secretive almost answers here just the facts; a KSA is an essay that's it!Are the KSA's Important to the Federal hiring process? Yes they are, they are Very Important. KSA's are usually (there are some exceptions) rated on a points system, from 1 to 10. KSA’s are that extra information used to separate the best candidates out of the pool of qualified applicants.KSA's are written in the first person, following the Challenge, Conflict, Action and Result format. Usually there are a minimum of three KSA questions but there can be up to 10 or more depending on the vacancy announcement.You do the math, 10 questions at 10 points each can add up to a whole lot of "You're Hired!"Your KSA's should be written to put a spotlight on how you are the best person for the position.* Knowledge is fact
Pick Your Classes = Shows
While your firm is part of an Industry, in times of slowing business there are two avenues you can take to garner more sales. One is to hunker down and bore deeply into your niche, the other is to expand into other industries. In both cases, you may want to look at trade shows beyond the ones you have on your current docket. For example, if going deeper into your industry niche, you can consider local or regional shows, international expos, or shows which focus on discrete research in your niche allowing you an intellectual advantage. If expanding into other industries, you have a wide range of choices but the advice is to research, research, research before investing.
Pick Your Teachers = Find the Best for You
Not all executives of Fortune 500 companies went to an Ivy League or MIT caliber school, but considering the vast number of colleges and universities, a disproportionate number of these executives are graduates of the elite universities. Translated to trade shows, that means you should align yourself with well regarded shows, organizers attuned to forward thinking, and professional organization and management.
Pick Your Major = Marketing Message
When you declare a major, it’s your intention to complete the requirements and pursue a career in that field. People remember that you started off in theatre, switched to psychology, graduated in medieval history and then became a salesman. At a trade show, you don’t get a second chance to change your marketing message. All the promotion before the show, the exhibit and goodies need to revolve around The Message. In essence, a trade show is not the time to change majors, confuse people and say “I really don’t know what I'm doing here.”
Pick Your Books = Mark
As the biggest investment a business is likely to make is staff, any time lost to sickness can be costly. This cost must be measured not only in terms of lost production and sick pay, but also in terms of employee morale. Whenever an employee is off sick, there is a knock-on effect on those colleagues who have to cover.Recent reports have highlighted that sickness is costing British businesses up to ?1.75 billion a year, or roughly ?500 per employee. Although the problem is far worse in the public sector, the private sector is still averaging 6.5 days of sickness absence a year per employee. Improved management of a company's sickness absence could mean serious savings.Sickness reporting:The first area to consider is the reporting of sickness. Before anything can be done to reduce absence levels it helps to know what they are. Everyone needs to know precisely what they are required to do if they are too ill to come in to work. Make sure employees are aware that they should phone, not leave a message, and speak to their manager or an equally senior person if t
Pick Your Teachers = Find the Best for You
Not all executives of Fortune 500 companies went to an Ivy League or MIT caliber school, but considering the vast number of colleges and universities, a disproportionate number of these executives are graduates of the elite universities. Translated to trade shows, that means you should align yourself with well regarded shows, organizers attuned to forward thinking, and professional organization and management.
Pick Your Major = Marketing Message
When you declare a major, it’s your intention to complete the requirements and pursue a career in that field. People remember that you started off in theatre, switched to psychology, graduated in medieval history and then became a salesman. At a trade show, you don’t get a second chance to change your marketing message. All the promotion before the show, the exhibit and goodies need to revolve around The Message. In essence, a trade show is not the time to change majors, confuse people and say “I really don’t know what I'm doing here.”
Pick Your Books = Mark
Why does your business need to be in the Search Engine Results Pages (SERPS)?Search Engine Optimization and Search Engine Marketing both have the same goal, which is to help visitors find your website. Ten years ago there was probably nobody searching online for your product or service. Five years ago, there may have been a couple of dozen people looking for it in any given week or month. Today, in 2005, you can be sure that there are many people actively seeking your products or services each and every day through the search engines. Can they find you there?According to a Fall 2004 report by http://www.comscore.com/ nearly 40% of all internet connections in the United States are now broadband, "always on", high speed internet access. As this becomes the norm, there is also a steady merging or "convergence” going on between our computers, our cel phones, and even our television sets. Pretty soon, we'll all have access to worldwide information in the palm of our hands at any given moment. Do you think that might affect how customers are going to look for you?I
Pick Your Major = Marketing Message
When you declare a major, it’s your intention to complete the requirements and pursue a career in that field. People remember that you started off in theatre, switched to psychology, graduated in medieval history and then became a salesman. At a trade show, you don’t get a second chance to change your marketing message. All the promotion before the show, the exhibit and goodies need to revolve around The Message. In essence, a trade show is not the time to change majors, confuse people and say “I really don’t know what I'm doing here.”
Pick Your Books = Marketing Tools
A trade show is not an isolated marketing event but a continuum of your marketing efforts, so you won’t be limited to books. Along the way, your marketing tools are selected for the best impact on the right people, whether you use print, video or the Internet. Once you understand the demographics of your audience, you use the right medium for the message. For example, a firm with a high-tech operation will expect to see detailed information about your firm on your web site - it’s the first place they will look A low-tech firm will expect print materials and detailed manuals. And, yes, there are still people who don’t have computers, don’t like computers and will never use the electronic goodies in your life as appreciatively as you do.
Pick Your Clothes = Exhibit
We always want to look our best. Just as your clothes are a representation of your personality, your position in a firm and your sense of style (how you view yourself), so too is your exhibit a representation of your company. It’s the first physical impression many people have of your firm. It tells attendees at a glance if you’re an ordinary company or a daring one. If you are high fashion (which may mean expensive and faddish) or if your firm has strong traditional roots. People absorb not only the color and the design of your exhibit but the language of the signage and the image of your graphics. They look at the presentation of the information you have available - whether it’s simple brochures or high tech interactives. And they judge you both in a overall sense and by subconsciously picking apart those segments which they either strongly like or dislike.
Pick Your Friends = Staff
You can’t always play with your buddies, but you do want to be in a group which balances strengths and weaknesses to get the job done. Selection of the right trade show staff is the most important factor in the success of a trade show. If your exhibit is an award winner design but your staff is bored, can’t answer attendee's questions or is boorish, most people will walk away. Time is too short for the attendee to teach your staff proper trade show etiquette and sales techniques.
Stand Up to Playground Bullies = Pick Your Battles
During the trade show process, there will be times when you think something isn't fair, or is too expensive or really inconveniences you. Sometimes, it’s because you don’t understand the contracts and the flow of how a trade show is put together. When in doubt, just ask for
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