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Casual Articles - Best Price or Biggest Margin?
We live in a cookie cutter world. In my neighborhood, the new homes have the same floor plan, the preteens all wear the “Abercrombie” uniform and the moms drive one of five acceptable SUVs. It’s no different in the business world where getting ahead involves following a prescribed set of procedures. Why is our uniqueness a liability? Is it because the alternative to followin
The worldwide banner stand industry is booming. Both indoors and out door banners are in great demand especially in the advertising world. A well-executed banner arranged in an attractive and interesting way, whether in a trade show exhibit, museum display, stage setting or retail store, is a sure way to drive the message home to the target audience.Exhibit builders look f
If you've read my materials before, you know that I am very blunt about speaking the truth, and the truth is that price matters. Lots of sales trainers seem to be in total denial of this fact, and a lot of managers too, who just happen to be paid on profit margin. They insist that if you're a good salesperson, you can sell everything at full price. But in the real world, price matters. Period.
Even when using the powerful profit justification techniques I teach, if your price is out of line, it's out of line. Your prospect will take your profit-justified proposal and ask a competitor to provide the same solution at a better price.
As usual, this topic came to mind due to a real life experience that happened to me. It was a conversation yesterday with a friend who happened to be the prospect of a salesperson trying to make a full-price sale. The moment she objected to
It is important to know in business where money is coming in and where it is going out. As such, accounting is one of the most vital processes in any business. It is even more important than developing products and selling. The management of the flow of revenues and expenditures is what ultimately makes a business fail or succeed.Accounting is simply called the language of
If you've read my materials before, you know that I am very blunt about speaking the truth, and the truth is that price matters. Lots of sales trainers seem to be in total denial of this fact, and a lot of managers too, who just happen to be paid on profit margin. They insist that if you're a good salesperson, you can sell everything at full price. But in the real world, price matters. Period.
Even when using the powerful profit justification techniques I teach, if your price is out of line, it's out of line. Your prospect will take your profit-justified proposal and ask a competitor to provide the same solution at a better price.
As usual, this topic came to mind due to a real life experience that happened to me. It was a conversation yesterday with a friend who happened to be the prospect of a salesperson trying to make a full-price sale. The moment she objected t
Great news! The most important thing you can do to connect with your audience is (drum roll please) be yourself. No kidding. You don’t have to be beautiful, funny, or even charismatic. If you happen to be any of these things; congratulations! Use your gifts wisely. The rest of us will have to be content with just being ourselves. Frankly, it’s the most important thi
Even when using the powerful profit justification techniques I teach, if your price is out of line, it's out of line. Your prospect will take your profit-justified proposal and ask a competitor to provide the same solution at a better price.
As usual, this topic came to mind due to a real life experience that happened to me. It was a conversation yesterday with a friend who happened to be the prospect of a salesperson trying to make a full-price sale. The moment she objected t
There is no worse person to be than the project manager at the end of a failed project. As an IT project manager, I have experienced that feeling and I can tell you it's not nice. IT projects are particularly difficult to manage. In fact there really aren't any IT projects, just projects that have elements of IT in them.The trouble with these projects is that often you are
As usual, this topic came to mind due to a real life experience that happened to me. It was a conversation yesterday with a friend who happened to be the prospect of a salesperson trying to make a full-price sale. The moment she objected t
If you haven't already seen the latest beverages on your local store shelves, you've been missing out on a profitable opportunity. Once limited to health food stores and fitness supplement retailers, energy drinks are becoming the latest way to quickly and easily make a profit as an Energy Drink Brand, distributor or wholesaler.The industry has grown 700% in the last 5 ye
Her reaction? She was insulted - infuriated - that the sales rep tried to pull one over on her. She rightfully felt that his intent was to get as much money as he could out of the sale. When the sale was in jeopardy, he instantly dropped his price. After all, getting less money is still better than getting none.
I feel the same way when a salesperson marks up a price in an attempt to make easy money off of me. I'm not stupid, and I take it as an insult to my intelligence when it happens.
When I was selling based on margin, I gave a fair price up front and stuck with it. I told the prospect flat-out that my price was my best price and it could not come down any more. I explained that I feel it's unethical not to give my best price up- front because anything else would be an attempt to rip the prospect off. Prospects identified with this and
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