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    How do you get your sales team solidly behind your telephone sales campaign and telephone sales goals?

    Here are 5 Training Tips for Sales Managers:

    1. Identify your goals

    • Identify the goal of your telephone sales campaign.

    • Identify the goal of every telephone call your team will make. (These may differ from your overall campaign goals.)

    • Know the difference between your campaign goals and your individual telephone call goals. (For example, if your team is making calls to set new business appointments, the goal of the call is the appointment. The goal of the overall campaign is to gain new customers.)

    2. Communicate your goals

    • Make sure that your sal

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    1. Identify your goals

    • Identify the goal of your telephone sales campaign.

    • Identify the goal of every telephone call your team will make. (These may differ from your overall campaign goals.)

    • Know the difference between your campaign goals and your individual telephone call goals. (For example, if your team is making calls to set new business appointments, the goal of the call is the appointment. The goal of the overall campaign is to gain new customers.)

    2. Communicate your goals

    • Make sure that your sa

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    phone call your team will make. (These may differ from your overall campaign goals.)

    • Know the difference between your campaign goals and your individual telephone call goals. (For example, if your team is making calls to set new business appointments, the goal of the call is the appointment. The goal of the overall campaign is to gain new customers.)

    2. Communicate your goals

    • Make sure that your sa

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    and your individual telephone call goals. (For example, if your team is making calls to set new business appointments, the goal of the call is the appointment. The goal of the overall campaign is to gain new customers.)

    2. Communicate your goals

    • Make sure that your sa

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    s the appointment. The goal of the overall campaign is to gain new customers.)

    2. Communicate your goals

    • Make sure that your sales team understands your campaign goals.

    • Make sure that your sales team understands the goal of every individual call.

    • Make sure that your sales team knows and understands the difference between the campaign goals and the goals for individual telephone calls.

    3. Plan your campaign and your calls

    • Plan out every potential sales scenario.

    • Develop an appropriate script for each scenario.

    • Make sure that your script includes answers to the objections your sales team is bound to hear.

    • Make sure that your scripts

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