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    Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?
    In the international bestseller "Blink," Malcolm Gladwell explains why our decisions to choose brands, select a mate, sue our doctor or make choices that decide Presidential elections, aren't as simple as they seem.Why we of
    again;

    What is on the menu?

    The type of dish is not the issue. That choice has been made already. But serving the client is the issue. And this is more of a logistics problem.

    You could leav

    Insights into the MVNO Creation Process
    IntroductionAlthough a much coined phrase, MVNO’s have remained in their infancy until only recently. This paper seeks to set out a better understanding of the concept of a virtual operator, the rationale for its creation a
    A restaurant is good example of a “company” that is dealing with the dynamics of consumer demands.

    There are 545,000,000 search results (Google) for the term restaurant. Overture provides 100 different occurrences of restaurants that are most related to a location (New York, Washington, Baltimore, etc) or to a Type of Dish like Italian, Greek, etc. There is also a combination of both (Chinese restaurant New York). The keyword for Overture signals nearly 10,000,000 searches per month (for the word "restaurant" only).

    Once you have started your culinary outlet you have chosen for both the location and the dish. The next question is; what is on the menu? This is a question all sales organizations are dealing with. A restaurant is not a typical sales organization, but sales is an important process. So the question is again;

    What is on the menu?

    The type of dish is not the issue. That choice has been made already. But serving the client is the issue. And this is more of a logistics problem.

    You could leave

    L-A-U-G-H
    Learning is awkward, uncomfortable, frightening. At least that’s what many adults think. Learning means admitting knowledge gaps, in a strange room, in front of strangers, to an instructor just met. Factor in prior school exper
    ccurrences of restaurants that are most related to a location (New York, Washington, Baltimore, etc) or to a Type of Dish like Italian, Greek, etc. There is also a combination of both (Chinese restaurant New York). The keyword for Overture signals nearly 10,000,000 searches per month (for the word "restaurant" only).

    Once you have started your culinary outlet you have chosen for both the location and the dish. The next question is; what is on the menu? This is a question all sales organizations are dealing with. A restaurant is not a typical sales organization, but sales is an important process. So the question is again;

    What is on the menu?

    The type of dish is not the issue. That choice has been made already. But serving the client is the issue. And this is more of a logistics problem.

    You could leav

    Brand Management - Beyond Marketing
    In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a gre
    ork). The keyword for Overture signals nearly 10,000,000 searches per month (for the word "restaurant" only).

    Once you have started your culinary outlet you have chosen for both the location and the dish. The next question is; what is on the menu? This is a question all sales organizations are dealing with. A restaurant is not a typical sales organization, but sales is an important process. So the question is again;

    What is on the menu?

    The type of dish is not the issue. That choice has been made already. But serving the client is the issue. And this is more of a logistics problem.

    You could leav

    Custom Software Development - Achieve High While Saving Your Time and Money
    This technology ridden world is approaching with a new development everyday. Today’s high competition drives you to find the best software that fulfills the exact needs of your business in minimum possible time and at most ap
    . The next question is; what is on the menu? This is a question all sales organizations are dealing with. A restaurant is not a typical sales organization, but sales is an important process. So the question is again;

    What is on the menu?

    The type of dish is not the issue. That choice has been made already. But serving the client is the issue. And this is more of a logistics problem.

    You could leav

    Personal Contacts: The Key to Successful Networking
    When the word "networking" is used, we tend to think of upwardly mobile college graduates with a bursting day timer in hand chatting up the competition at business meetings, conventions, or workshops. The average blue/pink/white co
    again;

    What is on the menu?

    The type of dish is not the issue. That choice has been made already. But serving the client is the issue. And this is more of a logistics problem.

    You could leave the choice up to the client. You present separate items on the list and leave the client completely free to choose. This requires that you to cater for all the items on the list which is a costly operation.

    You could also promote a standard daily menu, for which you will bet that 80% of the clients will go for. In order to pull your clients into this promotional direction you need to do something with the price...

    If you have organized your restaurant in this way, you have chosen for the internal focus. Your operation is driving the business. The price is driving the clients (hopefully into the right direction) and you can stay in business until another restaurant pops up around the corner.

    Until that moment you have time to think about a real CRM strategy.

    © 2006 Hans Bool

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