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    Business Secrets Revealed : 3. Business is Concept Based
    Product and Service: Production of commodities for the humanity is the prime thing. To maintain them in good condition, we need service oriented businesses. Both production and service stand as chief business activities by importance and size also. Concept: The third order business is concept based. This is low by volume and significance, as this does not meet the immediate need of the customers. Let us go into some details and examples to understand them in a better way. Concept is Plan: Here, we wish to work on a plan emanated by some pioneer business designer and accepted by the beneficiary. The plan tries to attract the customers by smallness and easiness of the investments. The concept tells about the futuristic returns in a big and convenient manner. Pay Less Get More From God: It is like this. We go to temple, church or mosque as the case may be. We worship the god and offer a contribution.Do not mistake me. Tell me honestly. You have offered a contribution to a least level; say a one-rupee coin or a fraction of a dollar. However, you are asking for a return not equal to that. Your prayer goes to higher requirements of health, wealth and happiness. You want to invest less and harvest more. The ‘concept business’ has similar foundation. See examples below. Saving Schemes: Bank fixed deposits assure return of money with accrued interest after a peri
    dual tasks perfectly. Don’t ask them to verbalize it (most will not and why should you embarrass them anyway). Now get them to ‘act’ as if they were telling their best friend (note that subtle suggestion here). Miming their concerns to each other as they ‘inner-speak’.

    Halfway through all of this ask them to “freeze” it is important you wait for the right moment (when their guard is down). Do not move a muscle is your instruction to all of them. Now ask the partner (yes they should be in two’s with you and a sales member up front demonstrating). To describe the others body shape and as this happens list all the common elements so everyone can see them on a white board.

    You may want to use one of those wooden art-dolls that you can “shape” or several of them (one for each couple) to show the body shape.

    You and they will all notice some interesting things that they had not before, some common to all, others very individual. Now the really fun part… Shake it all out…re-boot the CNSAC (as explained at the beginning of this article). Now repeat the same scenario only this time use a “great” and “positive memory, one they can personally relate to, and one that makes the individual feel GREAT!

    Then get them all to FREEZE again each person now has a previous reference (the wooden doll) or notes you had the partner make. Now show or write down those differences. In many cases it is almost a “reflection” of the previous body shape!

    Once everyone has done this YOU go around and make some subtle adjustments, maybe a slightly higher hand on a few, maybe a more pronounced tilt on someone’s head. As I mentioned above there are reasons for doing all of this but I don’t have the time to explain them here.

    So now we have all your staff/sales team in the “reflective” position they started out with. Now ask them to repeat that internal conversation all over again. Y

    In Summary - What Is Major Account Management All About?
    Major Account Management Is a Long Term Process - It Takes Time:We must recognise that we are in Major Account Management for the long term. It takes time to manage a major account and we will only receive a payback on our investment in time if we can have a long term result. In some of the organisations we have worked with this produces a tension because the whole culture is about creating a short term sales result in which product and profit are the main drivers and measures of success. We should not underestimate what a challenge Major Account Management can be to the corporate culture. It emphasises relationship more than product, profit more than volume, and team more than individual, long term more than short term. At the same time the practical short term realities of business life need to be recognised.One of the best ways of managing this tension is to have someone who acts as a mentor, conscience or guide to the account manager and account team. They are not involved in the day to day management of the account but are invited in to look at and comment on major proposals and presentations. Their main role is to be involved in reviewing the long term plan every few months to ensure that the relationship is as productive as possible and is reflecting the values of the organisation as a whole.The role of the major account manager is to be responsible for the overall relationship. They influence all those involved in the account to en
    When we talk about marketing most us assume it is to sell a product or service to others in order to make a profit for ourselves. In this article we are going to look at what can profit you BEFORE you attempt at gaining the same from others.

    These are known as MACRO-OBSERVATIONS; they happen so fast and for the most part go unnoticed. Apart from NLP and hypnosis I perform as a ‘psychic’ entertainer. No I do not claim psychic powers but I do claim to be able to ‘read’ a person based on many aspects of non-verbal communication.

    What I want to share with you today is just one of the areas that go under the radar of most people. Practice the contents of this article and I promise you that your inner-speak will improve, your clients attitude towards you will be vastly improved and if your in business…increase your value to customers and make more profit for yourself.

    This is NOT about energy it is about how you communicate your inner thoughts through the shape of SUBTLE body. Oh and before you say it’s about body language…NO not that …Let me explain what I mean…

    Much of what is written about body language points towards the observation of others during your communication with them. Very few make a point of explaining YOU’RE subtle body movements that will and most often limits yourself.

    Ever noticed that when you are being negative or your talking to someone who is being negative “exactly” where their center of gravity is? Where is yours? No I guess not why would you? Ever noticed where the center of gravity is when you’re feeling good, talking positive? Again I don’t think many people would notice or bother to observe in this fast-paced world.

    My point is that next time you observe a person communicating, don’t pay all your attention on his or her “body-language” in the traditional sense. Take a closer look at where the body weight is on “key” points in their conversation.

    Good points for a right handed person will normally bring the body weight over to the right. Bad points would be seen to be leaning to the left. The reverse is true of left handed people. If you doubt this take a closer look at yourself or others for a while, its subtle but here.

    For those of you who are familiar with eye accessing cues think of this as Central Nervous System Accessing Cues (CNSAC). Believe it or not we all have a body “shape” that is driven by our “mood”. We all have CNSAC built-in that has evolved over our own personal lifetime…It gets better!

    If you know what the “shape” of someone is while talking about a good thing, or bad, it matters not. Then you already know how to make changes to the CNSAC’s…How?

    There are two main areas of improvement that can be unutilized by being aware of this in yourself and others. For reasons of space and time I will focus on the CNSAC’s that will have the greatest bearings on your success. To make changes in self or others here is what you need to do…

    First notice what it is you or they do when being positive and negative (this is easier if they or you are standing). This also includes the “whole” body shape, where the arms go, if the head tilts to one side, hands open or closed, in fact every detail. You may think this all sounds a little too much to observe at once and I would agree. However there is a simple way around this.

    Next time you’re talking and you spot a shift or movement at the peak of a positive or negative conversation simply say “Freeze!” That’s right, just like they do in police movies…FREEZE!

    Now you have a “snapshot”, get them to take note (as well as you) of every detail. Then have them shake it out, turn around jump up and down. What ever it take to “re-boot” the CNSAC.

    Now continue with the conversation, if the last “freeze” was in the middle of a negative recall then pick another negative just to verify that the first observations are generally accurate.

    Now continue the conversation bringing in positive memories and reactions. For instance you may ask about a great holiday, good movie, first time they met their loved one, anything to get a positive response. Then at the peak of that recall freeze them again. Take note of the “differences”; take note of the body weight shift (there will be one). Confirm this again with other positive recalls.

    Now all the above is a classic CNSAC calibration, just like any other type of evaluation you must first know what parameters your dealing with. Now you have two extremes of the same person and knowing this should allow you to make some wonderful changes.

    HOW TO MAKE THOSE CHANGES

    There is enough to write a book on all the details of the changes you can make but for the purposes of this short article I will stick to the basic principals. If you want a more detailed approach then email me at the site below.

    In order to reverse the negative CNSAC you need to give the following instructions, if done correctly it WILL work.

    1. Compound the positive at least three times, more if needed.

    2. Get them to “shake” it out then proceed with the negative recall.

    3. Instruct them (or yourself) that at the very moment the body starts to drift towards the familiar CNSAC FORCE it over to the positive then freeze.

    4. Hold it for 5 seconds and allow the positive feelings to rise

    5. Shake it out and repeat point three and four above for three more rounds.

    6. Now ask them to try and recall the negative but (and this is important) agree that it is easy to “recall” the memory but what you want them to do is try and see if the “emotional” (feelings) of the event, habit or inner-speak is as troubling as it was.

    You will notice that the above (point 6) contains italics this is because these words are important. They are “embedded” suggestions and are used here to infer a deliberate difficulty. The word “was” is used and emphasized to place the previous negative trait into the past…it is important to do this.

    Now you may be wondering what this therapeutic approach has to do with the business of making a profit. If you find yourself feeling a lack of confidence on cold-calling or in fact any aspects of your working day then do all of the above on yourself…IT DOES WORK!

    Secondly it can be transmitted to your workers or clients in the following manner…

    THE “IN-HOUSE” SALES MEETING

    It’s Monday morning, the staff are gathered and your about to give them a motivational talk in order to boost their efforts for the coming week (what do you mean you don’t!)…well start!

    The sales team have had a heavy weekend and like all humans Monday’s are a ‘recovery’ period (like it or not). Apart from the areas you need to talk about such as sales figures, new clients, accolades for good sales from previous weeks and individuals that have shown exceptional forethought in the course of their duty try this little exercise…

    I’m not sure if you remember the old game that requires the players to “freeze” so the person who is “it” does not see them move. There are many variations but this is going to be the essence of the following exercise. An important point to remember here is that you do not tell anyone what is coming next.

    There are many reasons for doing what I am sharing with you here and many subtle psychological tools at work, I do not have the time to explain all the details as to ‘why’ here but if you read the bio below you can email me.

    Have them all stand up! Now ask all of them to recall a negative feeling/experience that drains their ability or confidence to perform their individual tasks perfectly. Don’t ask them to verbalize it (most will not and why should you embarrass them anyway). Now get them to ‘act’ as if they were telling their best friend (note that subtle suggestion here). Miming their concerns to each other as they ‘inner-speak’.

    Halfway through all of this ask them to “freeze” it is important you wait for the right moment (when their guard is down). Do not move a muscle is your instruction to all of them. Now ask the partner (yes they should be in two’s with you and a sales member up front demonstrating). To describe the others body shape and as this happens list all the common elements so everyone can see them on a white board.

    You may want to use one of those wooden art-dolls that you can “shape” or several of them (one for each couple) to show the body shape.

    You and they will all notice some interesting things that they had not before, some common to all, others very individual. Now the really fun part… Shake it all out…re-boot the CNSAC (as explained at the beginning of this article). Now repeat the same scenario only this time use a “great” and “positive memory, one they can personally relate to, and one that makes the individual feel GREAT!

    Then get them all to FREEZE again each person now has a previous reference (the wooden doll) or notes you had the partner make. Now show or write down those differences. In many cases it is almost a “reflection” of the previous body shape!

    Once everyone has done this YOU go around and make some subtle adjustments, maybe a slightly higher hand on a few, maybe a more pronounced tilt on someone’s head. As I mentioned above there are reasons for doing all of this but I don’t have the time to explain them here.

    So now we have all your staff/sales team in the “reflective” position they started out with. Now ask them to repeat that internal conversation all over again. Yo

    How To Develop A Powerful USP for Your Direct Marketing Business
    Why You Need a USPOne of the first steps in creating a marketing plan is developing a USP, or Unique Selling Proposition (sometimes called a Unique Selling Point or a positioning statement). A USP is an ultimate statement of benefit, or the single most compelling reason why a customer should buy from you over your competition. In a short, meaningful, specific sentence, a USP describes your primary distinguishing feature to your target market and lets them know what’s in it for them if they do business with you.According to Rosser Reeves, the author of “Reality in Advertising” who coined the USP, the three requirements for a USP are:1. Each advertisement must make a proposition to the customer: "buy this product, and you will get this specific benefit." 2. The proposition itself must be unique - something that competitors do not, or will not, offer. 3. The proposition must be strong enough to pull new customers to the product.Some of most well know USP examples are:Domino's Pizza - "You get fresh, hot pizza delivered to your door in 30 minutes or less."FedEx - "Your package absolutely, positively has to get there overnight"M&M's - "The milk chocolate melts in your mouth, not in your hand"Wonder Bread - "It helps build strong bones 12 ways"But what if such a proprietary advantage does not exist? What if your product is basically the same as your competition’s, with no special distinguish
    s in their conversation.

    Good points for a right handed person will normally bring the body weight over to the right. Bad points would be seen to be leaning to the left. The reverse is true of left handed people. If you doubt this take a closer look at yourself or others for a while, its subtle but here.

    For those of you who are familiar with eye accessing cues think of this as Central Nervous System Accessing Cues (CNSAC). Believe it or not we all have a body “shape” that is driven by our “mood”. We all have CNSAC built-in that has evolved over our own personal lifetime…It gets better!

    If you know what the “shape” of someone is while talking about a good thing, or bad, it matters not. Then you already know how to make changes to the CNSAC’s…How?

    There are two main areas of improvement that can be unutilized by being aware of this in yourself and others. For reasons of space and time I will focus on the CNSAC’s that will have the greatest bearings on your success. To make changes in self or others here is what you need to do…

    First notice what it is you or they do when being positive and negative (this is easier if they or you are standing). This also includes the “whole” body shape, where the arms go, if the head tilts to one side, hands open or closed, in fact every detail. You may think this all sounds a little too much to observe at once and I would agree. However there is a simple way around this.

    Next time you’re talking and you spot a shift or movement at the peak of a positive or negative conversation simply say “Freeze!” That’s right, just like they do in police movies…FREEZE!

    Now you have a “snapshot”, get them to take note (as well as you) of every detail. Then have them shake it out, turn around jump up and down. What ever it take to “re-boot” the CNSAC.

    Now continue with the conversation, if the last “freeze” was in the middle of a negative recall then pick another negative just to verify that the first observations are generally accurate.

    Now continue the conversation bringing in positive memories and reactions. For instance you may ask about a great holiday, good movie, first time they met their loved one, anything to get a positive response. Then at the peak of that recall freeze them again. Take note of the “differences”; take note of the body weight shift (there will be one). Confirm this again with other positive recalls.

    Now all the above is a classic CNSAC calibration, just like any other type of evaluation you must first know what parameters your dealing with. Now you have two extremes of the same person and knowing this should allow you to make some wonderful changes.

    HOW TO MAKE THOSE CHANGES

    There is enough to write a book on all the details of the changes you can make but for the purposes of this short article I will stick to the basic principals. If you want a more detailed approach then email me at the site below.

    In order to reverse the negative CNSAC you need to give the following instructions, if done correctly it WILL work.

    1. Compound the positive at least three times, more if needed.

    2. Get them to “shake” it out then proceed with the negative recall.

    3. Instruct them (or yourself) that at the very moment the body starts to drift towards the familiar CNSAC FORCE it over to the positive then freeze.

    4. Hold it for 5 seconds and allow the positive feelings to rise

    5. Shake it out and repeat point three and four above for three more rounds.

    6. Now ask them to try and recall the negative but (and this is important) agree that it is easy to “recall” the memory but what you want them to do is try and see if the “emotional” (feelings) of the event, habit or inner-speak is as troubling as it was.

    You will notice that the above (point 6) contains italics this is because these words are important. They are “embedded” suggestions and are used here to infer a deliberate difficulty. The word “was” is used and emphasized to place the previous negative trait into the past…it is important to do this.

    Now you may be wondering what this therapeutic approach has to do with the business of making a profit. If you find yourself feeling a lack of confidence on cold-calling or in fact any aspects of your working day then do all of the above on yourself…IT DOES WORK!

    Secondly it can be transmitted to your workers or clients in the following manner…

    THE “IN-HOUSE” SALES MEETING

    It’s Monday morning, the staff are gathered and your about to give them a motivational talk in order to boost their efforts for the coming week (what do you mean you don’t!)…well start!

    The sales team have had a heavy weekend and like all humans Monday’s are a ‘recovery’ period (like it or not). Apart from the areas you need to talk about such as sales figures, new clients, accolades for good sales from previous weeks and individuals that have shown exceptional forethought in the course of their duty try this little exercise…

    I’m not sure if you remember the old game that requires the players to “freeze” so the person who is “it” does not see them move. There are many variations but this is going to be the essence of the following exercise. An important point to remember here is that you do not tell anyone what is coming next.

    There are many reasons for doing what I am sharing with you here and many subtle psychological tools at work, I do not have the time to explain all the details as to ‘why’ here but if you read the bio below you can email me.

    Have them all stand up! Now ask all of them to recall a negative feeling/experience that drains their ability or confidence to perform their individual tasks perfectly. Don’t ask them to verbalize it (most will not and why should you embarrass them anyway). Now get them to ‘act’ as if they were telling their best friend (note that subtle suggestion here). Miming their concerns to each other as they ‘inner-speak’.

    Halfway through all of this ask them to “freeze” it is important you wait for the right moment (when their guard is down). Do not move a muscle is your instruction to all of them. Now ask the partner (yes they should be in two’s with you and a sales member up front demonstrating). To describe the others body shape and as this happens list all the common elements so everyone can see them on a white board.

    You may want to use one of those wooden art-dolls that you can “shape” or several of them (one for each couple) to show the body shape.

    You and they will all notice some interesting things that they had not before, some common to all, others very individual. Now the really fun part… Shake it all out…re-boot the CNSAC (as explained at the beginning of this article). Now repeat the same scenario only this time use a “great” and “positive memory, one they can personally relate to, and one that makes the individual feel GREAT!

    Then get them all to FREEZE again each person now has a previous reference (the wooden doll) or notes you had the partner make. Now show or write down those differences. In many cases it is almost a “reflection” of the previous body shape!

    Once everyone has done this YOU go around and make some subtle adjustments, maybe a slightly higher hand on a few, maybe a more pronounced tilt on someone’s head. As I mentioned above there are reasons for doing all of this but I don’t have the time to explain them here.

    So now we have all your staff/sales team in the “reflective” position they started out with. Now ask them to repeat that internal conversation all over again. Y

    Blonds Have More Fun!
    In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories. To put it into perspective, very few American fighter pilots reached 100 in-flight victories. Simply put, Erich Hartmann reached levels of greatness most fighter pilots can only dream about.Would you like your business to achieve such levels of greatness? A common way to learn from the success of others is to look at what they did and adapt it to your situation. Here are two ways Hartmann reached success, use them to turn your company's brand into a Blond Knight.1) Know Your Enemy: "If you are unable to beat your enemy at his own game, it is nearly always better to adopt some striking variant." - Winston Churchill (intro to Chapter 4 of The Blond Knight of Germany.)Hartmann's Use: He created a Pilot's Handbook of Enemy Strength that outlined all of the planes his enemies flew. It detailed the strengths and weaknesses and the best approaches in defeating them. He was rarely surprised by what the enemy was capable of doing.Your Use: Don't depend on your personality and hard work to propel your brand beyond the competition. Learn all you can about your products, your field, your competition, future competition, etc. Find out what you are up against and plan your strategy accordingly. Having a good idea, b
    dle of a negative recall then pick another negative just to verify that the first observations are generally accurate.

    Now continue the conversation bringing in positive memories and reactions. For instance you may ask about a great holiday, good movie, first time they met their loved one, anything to get a positive response. Then at the peak of that recall freeze them again. Take note of the “differences”; take note of the body weight shift (there will be one). Confirm this again with other positive recalls.

    Now all the above is a classic CNSAC calibration, just like any other type of evaluation you must first know what parameters your dealing with. Now you have two extremes of the same person and knowing this should allow you to make some wonderful changes.

    HOW TO MAKE THOSE CHANGES

    There is enough to write a book on all the details of the changes you can make but for the purposes of this short article I will stick to the basic principals. If you want a more detailed approach then email me at the site below.

    In order to reverse the negative CNSAC you need to give the following instructions, if done correctly it WILL work.

    1. Compound the positive at least three times, more if needed.

    2. Get them to “shake” it out then proceed with the negative recall.

    3. Instruct them (or yourself) that at the very moment the body starts to drift towards the familiar CNSAC FORCE it over to the positive then freeze.

    4. Hold it for 5 seconds and allow the positive feelings to rise

    5. Shake it out and repeat point three and four above for three more rounds.

    6. Now ask them to try and recall the negative but (and this is important) agree that it is easy to “recall” the memory but what you want them to do is try and see if the “emotional” (feelings) of the event, habit or inner-speak is as troubling as it was.

    You will notice that the above (point 6) contains italics this is because these words are important. They are “embedded” suggestions and are used here to infer a deliberate difficulty. The word “was” is used and emphasized to place the previous negative trait into the past…it is important to do this.

    Now you may be wondering what this therapeutic approach has to do with the business of making a profit. If you find yourself feeling a lack of confidence on cold-calling or in fact any aspects of your working day then do all of the above on yourself…IT DOES WORK!

    Secondly it can be transmitted to your workers or clients in the following manner…

    THE “IN-HOUSE” SALES MEETING

    It’s Monday morning, the staff are gathered and your about to give them a motivational talk in order to boost their efforts for the coming week (what do you mean you don’t!)…well start!

    The sales team have had a heavy weekend and like all humans Monday’s are a ‘recovery’ period (like it or not). Apart from the areas you need to talk about such as sales figures, new clients, accolades for good sales from previous weeks and individuals that have shown exceptional forethought in the course of their duty try this little exercise…

    I’m not sure if you remember the old game that requires the players to “freeze” so the person who is “it” does not see them move. There are many variations but this is going to be the essence of the following exercise. An important point to remember here is that you do not tell anyone what is coming next.

    There are many reasons for doing what I am sharing with you here and many subtle psychological tools at work, I do not have the time to explain all the details as to ‘why’ here but if you read the bio below you can email me.

    Have them all stand up! Now ask all of them to recall a negative feeling/experience that drains their ability or confidence to perform their individual tasks perfectly. Don’t ask them to verbalize it (most will not and why should you embarrass them anyway). Now get them to ‘act’ as if they were telling their best friend (note that subtle suggestion here). Miming their concerns to each other as they ‘inner-speak’.

    Halfway through all of this ask them to “freeze” it is important you wait for the right moment (when their guard is down). Do not move a muscle is your instruction to all of them. Now ask the partner (yes they should be in two’s with you and a sales member up front demonstrating). To describe the others body shape and as this happens list all the common elements so everyone can see them on a white board.

    You may want to use one of those wooden art-dolls that you can “shape” or several of them (one for each couple) to show the body shape.

    You and they will all notice some interesting things that they had not before, some common to all, others very individual. Now the really fun part… Shake it all out…re-boot the CNSAC (as explained at the beginning of this article). Now repeat the same scenario only this time use a “great” and “positive memory, one they can personally relate to, and one that makes the individual feel GREAT!

    Then get them all to FREEZE again each person now has a previous reference (the wooden doll) or notes you had the partner make. Now show or write down those differences. In many cases it is almost a “reflection” of the previous body shape!

    Once everyone has done this YOU go around and make some subtle adjustments, maybe a slightly higher hand on a few, maybe a more pronounced tilt on someone’s head. As I mentioned above there are reasons for doing all of this but I don’t have the time to explain them here.

    So now we have all your staff/sales team in the “reflective” position they started out with. Now ask them to repeat that internal conversation all over again. Y

    Who's the First Person to Greet Your Customer?
    I approached her sliding glass window and stood in back of a gentleman whom I assumed she was helping. After about three minutes, I realized he was waiting for the office manager and she could have acknowledged my presence. I stepped up to the window; she did not say good morning; she did not smile; she just glared at me. I started to speak; she pointed a finger at a clip board with a paper to fill out. I placed the completed sheet in front of her, perhaps expecting a thank you or a smile or at least ‘have a seat; the doctor will see you soon’. I was so intrigued by her manner that I watched her interaction with the other patients. The man sitting next to me started to tell me that even though he had an appointment he had been waiting a long time. He told me he was extremely dissatisfied with the way the place was run and was starting to regret his association with this office. With a bit of humor, I told him I was watching the receptionist and asked if she had uttered a word to him. He started to laugh, and said, “Come to think of it, not a word!”The next patient to come in was an older woman with a walker. The receptionist was not at her desk so the woman took a seat and waited for her return. She again pointed at the clip board, took the form, threw her sliding glass door closed and said nothing. The next one was the mailman, who I’m sure she sees daily. Again, not a smile or a hello; she stuck out her hand for the mail and handed him the outgoing mail
    the above (point 6) contains italics this is because these words are important. They are “embedded” suggestions and are used here to infer a deliberate difficulty. The word “was” is used and emphasized to place the previous negative trait into the past…it is important to do this.

    Now you may be wondering what this therapeutic approach has to do with the business of making a profit. If you find yourself feeling a lack of confidence on cold-calling or in fact any aspects of your working day then do all of the above on yourself…IT DOES WORK!

    Secondly it can be transmitted to your workers or clients in the following manner…

    THE “IN-HOUSE” SALES MEETING

    It’s Monday morning, the staff are gathered and your about to give them a motivational talk in order to boost their efforts for the coming week (what do you mean you don’t!)…well start!

    The sales team have had a heavy weekend and like all humans Monday’s are a ‘recovery’ period (like it or not). Apart from the areas you need to talk about such as sales figures, new clients, accolades for good sales from previous weeks and individuals that have shown exceptional forethought in the course of their duty try this little exercise…

    I’m not sure if you remember the old game that requires the players to “freeze” so the person who is “it” does not see them move. There are many variations but this is going to be the essence of the following exercise. An important point to remember here is that you do not tell anyone what is coming next.

    There are many reasons for doing what I am sharing with you here and many subtle psychological tools at work, I do not have the time to explain all the details as to ‘why’ here but if you read the bio below you can email me.

    Have them all stand up! Now ask all of them to recall a negative feeling/experience that drains their ability or confidence to perform their individual tasks perfectly. Don’t ask them to verbalize it (most will not and why should you embarrass them anyway). Now get them to ‘act’ as if they were telling their best friend (note that subtle suggestion here). Miming their concerns to each other as they ‘inner-speak’.

    Halfway through all of this ask them to “freeze” it is important you wait for the right moment (when their guard is down). Do not move a muscle is your instruction to all of them. Now ask the partner (yes they should be in two’s with you and a sales member up front demonstrating). To describe the others body shape and as this happens list all the common elements so everyone can see them on a white board.

    You may want to use one of those wooden art-dolls that you can “shape” or several of them (one for each couple) to show the body shape.

    You and they will all notice some interesting things that they had not before, some common to all, others very individual. Now the really fun part… Shake it all out…re-boot the CNSAC (as explained at the beginning of this article). Now repeat the same scenario only this time use a “great” and “positive memory, one they can personally relate to, and one that makes the individual feel GREAT!

    Then get them all to FREEZE again each person now has a previous reference (the wooden doll) or notes you had the partner make. Now show or write down those differences. In many cases it is almost a “reflection” of the previous body shape!

    Once everyone has done this YOU go around and make some subtle adjustments, maybe a slightly higher hand on a few, maybe a more pronounced tilt on someone’s head. As I mentioned above there are reasons for doing all of this but I don’t have the time to explain them here.

    So now we have all your staff/sales team in the “reflective” position they started out with. Now ask them to repeat that internal conversation all over again. Y

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    dual tasks perfectly. Don’t ask them to verbalize it (most will not and why should you embarrass them anyway). Now get them to ‘act’ as if they were telling their best friend (note that subtle suggestion here). Miming their concerns to each other as they ‘inner-speak’.

    Halfway through all of this ask them to “freeze” it is important you wait for the right moment (when their guard is down). Do not move a muscle is your instruction to all of them. Now ask the partner (yes they should be in two’s with you and a sales member up front demonstrating). To describe the others body shape and as this happens list all the common elements so everyone can see them on a white board.

    You may want to use one of those wooden art-dolls that you can “shape” or several of them (one for each couple) to show the body shape.

    You and they will all notice some interesting things that they had not before, some common to all, others very individual. Now the really fun part… Shake it all out…re-boot the CNSAC (as explained at the beginning of this article). Now repeat the same scenario only this time use a “great” and “positive memory, one they can personally relate to, and one that makes the individual feel GREAT!

    Then get them all to FREEZE again each person now has a previous reference (the wooden doll) or notes you had the partner make. Now show or write down those differences. In many cases it is almost a “reflection” of the previous body shape!

    Once everyone has done this YOU go around and make some subtle adjustments, maybe a slightly higher hand on a few, maybe a more pronounced tilt on someone’s head. As I mentioned above there are reasons for doing all of this but I don’t have the time to explain them here.

    So now we have all your staff/sales team in the “reflective” position they started out with. Now ask them to repeat that internal conversation all over again. Your job here is to wait and observe.

    If you notice the majority of your staff will have changed position, call out “freeze” again and point out to everyone the changes that have taken place. Now ask them all to go back to the positive reflective position and make some more slight adjustments to some individuals again. (This telegraphs to everyone that it is important, that’s the only clue you’re getting here about why you are making the detailed adjustments).

    This time tell them to force themselves to keep that positive position while going through the inner negative conversation again. Now a sure sign of this beginning to work is laughter, yes laughter! Why? Ask me to demonstrate in your company and I’ll explain the psychological details to you.

    Now that you have created a different body shape to the one they normally use when being negative you have also made some profound changes to their “mind”. Mind and body are linked in ways we are only just beginning to understand and this exercise helps demonstrate that very well.

    Laughter is also a sign of nervous or negative energy being transformed or transferred in the mind and body. It is a “conversion” indicator of one into another. You have also created a powerful set of anchors in terms of NLP that now overrides pervious negative experiences. There is much more at work here than you or I have time for. I hope that many of you will not write off this exercise as some sort of “new-age” hocus-pocus is far from that.

    The attitudes of your staff will change for the better and if you present this correctly then you have successfully re-wired the front temporal lobes of your staff in record time! If you feel you or your company could do with this or similar approaches to motivation the details are below…end of sales pitch and hopefully for you this is the beginning of an astounding changes in your approach towards self and others in the sales and marketing world or wherever you happen to live and work day-to-day.

    If you’re a sports person you may want to try this after you have perfected your psychical game. The fact is after you have “honed” your body to get into “shape” it is that negative “twitch” that is so subtle traveling under the conscious radar that makes many a good golfer slice the ball…what sport do you want to excel in?

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