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Casual Articles - What's Your Magic Number?
"Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed to convince a visitor that they will benefit from buying what you are selling.I began direct marketing before the internet and learned the basics of mail order marketing. I am glad to say that many webmaster have adopted the teachings of the old time, direct mail copy writers. They learned the hard way what would sell and what would not.Mail order means spending thousands of dollars on every mailing. If that mailing doesn't produce sales there i
What’s really essential when making decisions about your life or work environment? Does life resemble a soap opera full of chaos from bad decisions or more like the Discovery channel where you learn from experience and you don’t make the same mistake twice? Consider the cost associated with time and how our mind processes information. When we are making definite choices without hesitation, after considering the QCL, that determines our productivity. Life doesn’t have to be complicated, all we need to do is break it down into workable pie
Have you identified the KPIs in your sales process?
A good KPI example in the sales process might be how many times you advance the first sales appointment to the next phase, whether that’s a demonstration, a site visit, a survey or a pr
Given a knowledge of the target audience with their needs, and given an analysis of the product's specific qualities which may be presented to the consumer as able to satisfy those needs - the next step is the psycho-economic technique of advertising is that of establishing associations, in the thinking and the acting of the consumer, between the need and the product in question.A common error of advertisements is in assuming that the mere repetition and constant reiteration of the name of the product, company name, or a trade mark will effect a sale by simple brute f
Have you identified the KPIs in your sales process?
A good KPI example in the sales process might be how many times you advance the first sales appointment to the next phase, whether that’s a demonstration, a site visit, a survey or a pr
Hard selling salespersons can be difficult to deal with: they can cajole you into buying a product or purchasing a service; they can drain your wallet with a few magic tricks up their marketing sleeves, and they can walk away with your money while you are left with a product or service you are not quite sure how to use, or why you should have it in the first place. Such are the arts of marketing, whether they use television advertisements or radio jingles. Not exempt from this label are sales letters, which are now also very difficult to write.Why are good sales lette
Have you identified the KPIs in your sales process?
A good KPI example in the sales process might be how many times you advance the first sales appointment to the next phase, whether that’s a demonstration, a site visit, a survey or a pr
You’ve got steady sales but we just want to increase them a little more. This will give you some extra profit for your family, more money to invest in your business or just more satisfaction. Maybe the problem you have is overstocking and you want to clear your inventory to free some of your cash flow. Here are a few suggestions for you.Order Now: You could offer your regular clients a coupon that provides them with a discount of a product if they order by “some date very soon”. You could also use this in an advert by giving a code to quote when ordering or
A good KPI example in the sales process might be how many times you advance the first sales appointment to the next phase, whether that’s a demonstration, a site visit, a survey or a pr
The only time to talk about salary with a prospective employer is after they’ve told you, in clear, unmistakable terms, that they want to hire you.Once you’re certain they're offering you the job, it’s time to talk money. The most basic principle in your salary negotiation should be: get them to propose a number first. Unless the company is unwilling to negotiate on salary at all, you’re in a better position to obtain the highest possible figure if you find out what the company is willing to pay before you disclose what you want.Here’s why:• The compan
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