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  • Casual Articles - US Trade Shows ARE Different - Notes for Foreign Firms

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    shows in the US and other countries."

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    Promotion - marketing - is

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    e in the world – promotion, presentation and logistics. "While it seems simple", she said, "there are both subtle and major differences in shows in the US and other countries."

    Promotion - marketing - i

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    s simple", she said, "there are both subtle and major differences in shows in the US and other countries."

    Promotion - marketing - i

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    shows in the US and other countries."

    Promotion - marketing - is probably more universal, especially now with the Internet, said O’Connor, but presentation – the sales component – is more affected by culture and business expectations.

    "Americans are viewed as loud and aggressive. Even as we expand globally, we understand we must be m

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