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    are the sales manager’s:

    1. Self-image
    2. Sales experience
    3. Relationship to senior management
    4. Contribution to the overall sales – as well as – corporat

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    There are four major issues that impact sales performance. They are:

    1. The type, frequency and content of sales training.
    2. The coaching and training ability of the sales manager.
    3. The management style, attitudes and competence of the sales manager.
    4. Communication style of the sales manager.

    All of these are necessary for effective sales staff performance. The competence, attitudes and the management style of the sales manager, however, is the critical issue in this formula, because the sales manager can either sabotage or contribute to the other three. There are a number of concepts that must be included in this topic area regarding the sales management function. They are the sales manager’s:

    1. Self-image
    2. Sales experience
    3. Relationship to senior management
    4. Contribution to the overall sales – as well as – corporate

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    Remember your first few days at your present job? Were you excited? Nervous? Did you worry about your ability accomplish the tasks given to you or the impression you would make on your new co-workers? Perhaps you we
    sales manager.
    3. The management style, attitudes and competence of the sales manager.
    4. Communication style of the sales manager.

    All of these are necessary for effective sales staff performance. The competence, attitudes and the management style of the sales manager, however, is the critical issue in this formula, because the sales manager can either sabotage or contribute to the other three. There are a number of concepts that must be included in this topic area regarding the sales management function. They are the sales manager’s:

    1. Self-image
    2. Sales experience
    3. Relationship to senior management
    4. Contribution to the overall sales – as well as – corporat

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    r effective sales staff performance. The competence, attitudes and the management style of the sales manager, however, is the critical issue in this formula, because the sales manager can either sabotage or contribute to the other three. There are a number of concepts that must be included in this topic area regarding the sales management function. They are the sales manager’s:

    1. Self-image
    2. Sales experience
    3. Relationship to senior management
    4. Contribution to the overall sales – as well as – corporat

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    nager can either sabotage or contribute to the other three. There are a number of concepts that must be included in this topic area regarding the sales management function. They are the sales manager’s:

    1. Self-image
    2. Sales experience
    3. Relationship to senior management
    4. Contribution to the overall sales – as well as – corporat

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    are the sales manager’s:

    1. Self-image
    2. Sales experience
    3. Relationship to senior management
    4. Contribution to the overall sales – as well as – corporate culture
    5. Willingness to support and go to bat for his or her salespeople
    6. Ability to create an atmosphere of trust and respect
    7. Ability to treat each salesperson as an individual and not ‘lump’ him into a group of sales performers

    The key principle a sales manager must never forget is – you get the behavior you reward. If you want better margins; reward activity and success in that area. If you want new accounts, then the same rules apply. If you want more sales (numbers), again the same rules impact behavior.

    One of the biggest mistakes poor sales managers make is that they fail to understand and integrate this simple, yet profound, concept into their management styl

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