Casual Articles
#1 in Business Subscribe Email Print

You are here: Home > Business > Sales Management > What Should An Effective And Professional Sales Team Appraisal Contain?

Tags

  • interview
  • appraising
  • requirementsin addition
  • results summaryspecific
  • total which

  • Links

  • What Are The Critical Things You Need To Know About Forex, Before You Invest Your First Dollar?
  • Fruit And Vegetable Juices - An Alternative To Pills
  • What You Must Absolutely Avoid To Write Copy That Sells
  • Casual Articles - What Should An Effective And Professional Sales Team Appraisal Contain?

    10 Critical Questions to Ask Before Hiring a Consultant
    Talk to as many consultants as you can before hiring one. Even if you have one person or firm in mind, interview at least a few others as a sort of due diligence. You'll probably find that each interview helps you focus on the issues you're hiring a consult to help resolve.1. Most consultants focus on two areas: cutting costs and raising revenues. What do you see as the relationship between the two functions? Which do you do better?Cost cutting is the consultant's usual expertise. It's what most companies need. Most of these hired outside consultants to take an objective look at organizational charts, value-adding processes and competitive environments. "We spend a lot of time talking to a company's c
    Twelve Months

    Specific Objectives For The Next Twelve Months

    Performance versus Commercial Targets:

    In this section, I review performance against all commercial targets for example:

    • Revenue achieved.

    • Overall gross margin.

    • CCT (Customer contact time) as a % of TWT (Total working time).

    • New accounts opened.

    • Revenue increases from existing accounts.

    Specific Objectives vs. Results Summary:

    Specific objectives are all those targets that are “non – commercial” for example:

    • Increase product knowledge in x areas.

    • Profile any key accounts.

    • Improve presentation skills.

    • Attend a “Key Account Management” course.

    • Become more involved with the induction of new recruits

    Quarterly Performance Rating Christmas Carol Coaching - Help to Get Ahead at Holiday Time!
    I've always been fascinated by situations where art imitates real life and right here is a perfect example, which links Christmas and business & personal development.If you want to read about a serious piece of dodgy people management (bordering on potential litigation); a man all adrift with the world and himself; shown how to do it by three visionary experiences (and with a brilliant example of supportive team-building thrown in); and then the ultimate Christmas 'shift'? These are all brilliantly described for your pleasure in a seasonal read of 'A Christmas Carol' by Charles Dickens.Here, Dickens brings out all of these wonderful examples and takes us through the life of Scrooge, ending in a

    I have always worked with the following formula:

    Attitude + Skills + Process + Knowledge = Success

    Therefore, when measuring my teams, I always ensure that I benchmark against that criteria:

    A simplified example might look something like this (although I have to admit that my own companies’ measurement system is much more rigorous):

    Personal

    • Self-organisation & planning

    • Motivation and attitude

    • Ability to work under pressure

    • Team playing and interpersonal skills

    • Personal presentation

    • Communication (oral/written/listening)

    • Flexibility

    • Initiative

    • Performance vs. objectives

    Sales

    • Account management

    • Business development

    • Opportunity assessment -qualification

    • Negotiation skills

    • Presentation skills

    • Strategic work

    • Pro-activity

    • Forecasting

    • Achievement of targets

    And for those with supervisory responsibilities you could add:

    • Delegating authority

    • Decision making

    • Motivating - i.e. Creating enthusiasm and confidence

    • Appraising and assessing

    • Selecting and recruiting

    • Coaching and developing

    • Creativity

    • Planning and allocating resource

    • Representing

    Next you need to implement a grading or scoring system – I use the following:

    E - Poor: Definitely below acceptable standards; performance of job requirements is consistently deficient.

    D - Fair: Improvement is needed to meet acceptable standards; performance of job requirements is inconsistent.

    C - Average: Meets acceptable standards; performance of job requirements is consistent.

    B - Good: Above acceptable standards; performance usually exceeds job requirements.

    A - Excellent: Outstanding; unquestionably above acceptable standards; performance consistently exceeds job requirements.

    In addition I translate these marks into scores, because that provides me with an overall numerical total which is so much easier to use when making comparisons:

    I.e. using the above measurement scale: A=5, B=4 etc

    In fact, I allow myself further “latitude” by using + or -, which in effect provides me with not five levels of rating but fifteen!

    So now I have: E- = 0, E = 1, E+ = 2, all the way up to A+ which is now the equivalent of 14

    This makes it so much easier to avoid the two common mistakes in rating i.e.:

    Firstly, a tendency to rate nearly everyone as “average” on every characteristic instead of being more critical in judgement. The evaluator should use the ends of the scale as well as the middle.

    Secondly, the “halo effect,” i.e. a tendency to rate the same individual “excellent” on every characteristic or “poor” on every characteristic based on the overall picture one has of the person being evaluated. However, each person has strong and weak points and these should be indicated on the rating scales.

    What Else Should An Effective Appraisal Include? Mine Include All Of These:

    Performance versus Commercial Targets

    Specific Objectives vs. Results Summary

    Quarterly Performance Rating

    Commercial Targets For The Next Twelve Months

    Specific Objectives For The Next Twelve Months

    Performance versus Commercial Targets:

    In this section, I review performance against all commercial targets for example:

    • Revenue achieved.

    • Overall gross margin.

    • CCT (Customer contact time) as a % of TWT (Total working time).

    • New accounts opened.

    • Revenue increases from existing accounts.

    Specific Objectives vs. Results Summary:

    Specific objectives are all those targets that are “non – commercial” for example:

    • Increase product knowledge in x areas.

    • Profile any key accounts.

    • Improve presentation skills.

    • Attend a “Key Account Management” course.

    • Become more involved with the induction of new recruits

    Quarterly Performance Rating Workflow Benefits
    Workflow management consists of automating business processes, in the course of which documents and tasks are passed from one worker to the other as per rules and regulations. There are several benefits for the work environment of any organization on the implementation of workflow principles.Studies have shown that implementing the software in a business process results in enhancement of the business operations. It makes the business procedure better controlled and improved as it provides proper insight into the existing system. Workflow software also guarantees reliable procedure implementation. This is brought about by detailed enumeration of implementation of procedure. It complies with various service askills

    • Presentation skills

    • Strategic work

    • Pro-activity

    • Forecasting

    • Achievement of targets

    And for those with supervisory responsibilities you could add:

    • Delegating authority

    • Decision making

    • Motivating - i.e. Creating enthusiasm and confidence

    • Appraising and assessing

    • Selecting and recruiting

    • Coaching and developing

    • Creativity

    • Planning and allocating resource

    • Representing

    Next you need to implement a grading or scoring system – I use the following:

    E - Poor: Definitely below acceptable standards; performance of job requirements is consistently deficient.

    D - Fair: Improvement is needed to meet acceptable standards; performance of job requirements is inconsistent.

    C - Average: Meets acceptable standards; performance of job requirements is consistent.

    B - Good: Above acceptable standards; performance usually exceeds job requirements.

    A - Excellent: Outstanding; unquestionably above acceptable standards; performance consistently exceeds job requirements.

    In addition I translate these marks into scores, because that provides me with an overall numerical total which is so much easier to use when making comparisons:

    I.e. using the above measurement scale: A=5, B=4 etc

    In fact, I allow myself further “latitude” by using + or -, which in effect provides me with not five levels of rating but fifteen!

    So now I have: E- = 0, E = 1, E+ = 2, all the way up to A+ which is now the equivalent of 14

    This makes it so much easier to avoid the two common mistakes in rating i.e.:

    Firstly, a tendency to rate nearly everyone as “average” on every characteristic instead of being more critical in judgement. The evaluator should use the ends of the scale as well as the middle.

    Secondly, the “halo effect,” i.e. a tendency to rate the same individual “excellent” on every characteristic or “poor” on every characteristic based on the overall picture one has of the person being evaluated. However, each person has strong and weak points and these should be indicated on the rating scales.

    What Else Should An Effective Appraisal Include? Mine Include All Of These:

    Performance versus Commercial Targets

    Specific Objectives vs. Results Summary

    Quarterly Performance Rating

    Commercial Targets For The Next Twelve Months

    Specific Objectives For The Next Twelve Months

    Performance versus Commercial Targets:

    In this section, I review performance against all commercial targets for example:

    • Revenue achieved.

    • Overall gross margin.

    • CCT (Customer contact time) as a % of TWT (Total working time).

    • New accounts opened.

    • Revenue increases from existing accounts.

    Specific Objectives vs. Results Summary:

    Specific objectives are all those targets that are “non – commercial” for example:

    • Increase product knowledge in x areas.

    • Profile any key accounts.

    • Improve presentation skills.

    • Attend a “Key Account Management” course.

    • Become more involved with the induction of new recruits

    Quarterly Performance Rating Finding Common Ground Through Consensus Decision-Making
    It’s clear to me that a workplace is a better place when employees truly work in teams, but the most familiar team models we have are those that are created to win wars and games. We have a commander or a coach who gives orders, and the soldiers or the players use those instructions to defeat the opponent. Mediator Bill Ury says, “People are realizing that adversarial, win–lose attitudes in an increasingly interdependent world, where I depend on you and you depend on me, just don’t work anymore. Using those tactics is like asking, ‘Who’s winning this marriage?’”Who’s winning this company? Wrong question.Consensus decision-making is a powerful tool for building nonhierarchical teams that can produce thtent.

    C - Average: Meets acceptable standards; performance of job requirements is consistent.

    B - Good: Above acceptable standards; performance usually exceeds job requirements.

    A - Excellent: Outstanding; unquestionably above acceptable standards; performance consistently exceeds job requirements.

    In addition I translate these marks into scores, because that provides me with an overall numerical total which is so much easier to use when making comparisons:

    I.e. using the above measurement scale: A=5, B=4 etc

    In fact, I allow myself further “latitude” by using + or -, which in effect provides me with not five levels of rating but fifteen!

    So now I have: E- = 0, E = 1, E+ = 2, all the way up to A+ which is now the equivalent of 14

    This makes it so much easier to avoid the two common mistakes in rating i.e.:

    Firstly, a tendency to rate nearly everyone as “average” on every characteristic instead of being more critical in judgement. The evaluator should use the ends of the scale as well as the middle.

    Secondly, the “halo effect,” i.e. a tendency to rate the same individual “excellent” on every characteristic or “poor” on every characteristic based on the overall picture one has of the person being evaluated. However, each person has strong and weak points and these should be indicated on the rating scales.

    What Else Should An Effective Appraisal Include? Mine Include All Of These:

    Performance versus Commercial Targets

    Specific Objectives vs. Results Summary

    Quarterly Performance Rating

    Commercial Targets For The Next Twelve Months

    Specific Objectives For The Next Twelve Months

    Performance versus Commercial Targets:

    In this section, I review performance against all commercial targets for example:

    • Revenue achieved.

    • Overall gross margin.

    • CCT (Customer contact time) as a % of TWT (Total working time).

    • New accounts opened.

    • Revenue increases from existing accounts.

    Specific Objectives vs. Results Summary:

    Specific objectives are all those targets that are “non – commercial” for example:

    • Increase product knowledge in x areas.

    • Profile any key accounts.

    • Improve presentation skills.

    • Attend a “Key Account Management” course.

    • Become more involved with the induction of new recruits

    Quarterly Performance Rating The Death of Bullet Points
    When was the last time you went to a presentation and came away impressed by the slides?It is, of course, fashionable these days to speak negatively about PowerPoint, and how most on-screen presentations put audiences to “death” with an onslaught of one bullet-pointed paragraph of words after another. It is also true that the same people who like to trash PowerPoint often create mind-numbing program themselves, and then claim that it’s not their fault – their bosses make them beget slides that turn brains to butter.Although businesspeople are pretty much stuck with PowerPoint these days, and probably will be for the foreseeable future, there have been a few pioneers out there who are trying to changeh easier to avoid the two common mistakes in rating i.e.:

    Firstly, a tendency to rate nearly everyone as “average” on every characteristic instead of being more critical in judgement. The evaluator should use the ends of the scale as well as the middle.

    Secondly, the “halo effect,” i.e. a tendency to rate the same individual “excellent” on every characteristic or “poor” on every characteristic based on the overall picture one has of the person being evaluated. However, each person has strong and weak points and these should be indicated on the rating scales.

    What Else Should An Effective Appraisal Include? Mine Include All Of These:

    Performance versus Commercial Targets

    Specific Objectives vs. Results Summary

    Quarterly Performance Rating

    Commercial Targets For The Next Twelve Months

    Specific Objectives For The Next Twelve Months

    Performance versus Commercial Targets:

    In this section, I review performance against all commercial targets for example:

    • Revenue achieved.

    • Overall gross margin.

    • CCT (Customer contact time) as a % of TWT (Total working time).

    • New accounts opened.

    • Revenue increases from existing accounts.

    Specific Objectives vs. Results Summary:

    Specific objectives are all those targets that are “non – commercial” for example:

    • Increase product knowledge in x areas.

    • Profile any key accounts.

    • Improve presentation skills.

    • Attend a “Key Account Management” course.

    • Become more involved with the induction of new recruits

    Quarterly Performance Rating Naked Selling
    I know that, of all my articles, this one will attract the most readers. Why? Well, because of its title, of course. I am also realistic to know that this is the sentence where most readers will stop reading, knowing there isn't any sex nor naked images to be seen. Judging by the feedback I get, I have some regular readers, and I hope you at least are still with me.Sex sells: the most popular search terms for any search engine will always include a liberal smuttering - er, smattering - of phrases from people with only one thing on their minds. Every other tv or webcast ad will have scenes that appeal to our most basic of instincts, not to mention many print ads, posters and billboards.Twelve Months

    Specific Objectives For The Next Twelve Months

    Performance versus Commercial Targets:

    In this section, I review performance against all commercial targets for example:

    • Revenue achieved.

    • Overall gross margin.

    • CCT (Customer contact time) as a % of TWT (Total working time).

    • New accounts opened.

    • Revenue increases from existing accounts.

    Specific Objectives vs. Results Summary:

    Specific objectives are all those targets that are “non – commercial” for example:

    • Increase product knowledge in x areas.

    • Profile any key accounts.

    • Improve presentation skills.

    • Attend a “Key Account Management” course.

    • Become more involved with the induction of new recruits

    Quarterly Performance Rating:

    I have always believed in frequent reviews and as a consequence, I hold QBR (Quarterly Business Review) meetings at the end of each quarter. The scoring system is identical to the annual appraisal and in fact the QBRs provide most of the information and data for the annual session.

    Commercial Targets and Specific Objectives for the Next Twelve Months:

    A good appraisal should always conclude with agreement from both parties on the targets and objectives for the next twelve months. These do not have to be set in stone and can be reviewed at the next QBR; however it is essential that every individual buys in to what is expected of them.

    Target setting is a vitally important part of a manager’s function because if targets are set too high that will only act as a demotivator: Equally, if they are set too low, typically that is all that will be achieved.

    In the same way the high jumper just clears the bar and does not leap a metre over the top, salespeople sell to expectation and have no inclination to burst through targets – unless of course, there is a significant incentive on offer! Although that begs the question of why they were not challenged with a higher target in the first place?

    Finally, it is important that the manager uses the occasion to send the apraisee away feeling good about themselves, fully motivated and believing that all of the targets that have been agreed are indeed achievable – a motivational summary works wonders, even if there were areas of concern during the meeting, always focus on the highlights.

    Copyright © 2007 Jonathan Farrington. All rights reserved

    HTTP = HTML link (for blogs, profiles,phorums):
    <a href="http://www.casualarticles.com/article/38281/casualarticles-What-Should-An-Effective-And-Professional-Sales-Team-Appraisal-Contain.html">What Should An Effective And Professional Sales Team Appraisal Contain?</a>

    BB link (for phorums):
    [url=http://www.casualarticles.com/article/38281/casualarticles-What-Should-An-Effective-And-Professional-Sales-Team-Appraisal-Contain.html]What Should An Effective And Professional Sales Team Appraisal Contain?[/url]

    Related Articles:

    Brand Identity - Corporate Identity and Brand Value

    Career Advice: Success Requires Management of Change

    Call Centers in India

    Bookmark it: del.icio.us digg.com reddit.com netvouz.com google.com yahoo.com technorati.com furl.net bloglines.com socialdust.com ma.gnolia.com newsvine.com slashdot.org simpy.com shadows.com blinklist.com