Casual Articles - Common Time Wasters of Sales Professionals
Pros and Cons of OutsourcingBusinesses nowadays often choose to hire or outsource employees from outside offshoring companies. The term outsourcing refers to the process of renting employees from other companies. The workers can be hired temporarily, or they can be outsourced on a regular basis depending on the project. During the last ten years, it has become even more common to hire whole firms or the so-called dedicated teams for receiving the services of offshore workers. This business practice can be advantageous to the firm; nevertheless it can be a great disa s Here is a brief list of other activities that are too inefficient for the sales person to spend time on and/or actually prevent sales staff from engaging in sales activities: Hanging around shopping centres handing out pamphlets Good Supervision is a Good Defense Jerry Pounds, writing on the Management-Issues web site recently put out an interesting piece called: "Litigation awaits for insensitive employers." Here's a key passage."Judges and juries are linking musculoskeletal disorders, cardiovascular disease, psychological disorders, suicide, cancer, ulcers, impaired immune function and workplace injuries to a wide spectrum of emotional workplace stressors."Ultimately, in our litigious society, there's no way to assure that you won't get sued or that you'll win if you do. The good n So very few small businesses collect and use statistical data about the effectiveness of activities relating to the sales process, and as a result many business owners and sales managers are insisting that their staff undertake activities that are wasting time, and robbing both the company and the sales staff of income.Case Study – Real Estate Agency A well-known agency insisted that its sales staff spend an hour a day door knocking their neighbourhood, introducing themselves to home owners who might be potential sellers. At the same time it did not insist that telephone contact was undertaken, and nor was there any strategic approach to telemarketing. Statistical collection and analysis showed that the door knocking was not an effective use of the sales team’s time, and that more coverage, with better outcomes, could be obtained by having a strategic in-house telemarketing program that developed strong loyalty and public profile. Other Time Wasters Here is a brief list of other activities that are too inefficient for the sales person to spend time on and/or actually prevent sales staff from engaging in sales activities: Hanging around shopping centres handing out pamphlets
Create Your Methodology Based on a Standard Framework (Part 3)Deploy the methodologyThis phase is always crucial for obtaining the return on all the resources invested in the process improvement initiative. The last objective of process deployment is that processes are executed in the real world as close as possible to how they have been designed.One critical issue is to obtain the buy-in of people executing the processes. Be sure to make clear all the advantages of working with a methodology during deployment. Some arguments could be the following:
The new methodology is based on a wi asting time, and robbing both the company and the sales staff of income.Case Study – Real Estate Agency A well-known agency insisted that its sales staff spend an hour a day door knocking their neighbourhood, introducing themselves to home owners who might be potential sellers. At the same time it did not insist that telephone contact was undertaken, and nor was there any strategic approach to telemarketing. Statistical collection and analysis showed that the door knocking was not an effective use of the sales team’s time, and that more coverage, with better outcomes, could be obtained by having a strategic in-house telemarketing program that developed strong loyalty and public profile. Other Time Wasters Here is a brief list of other activities that are too inefficient for the sales person to spend time on and/or actually prevent sales staff from engaging in sales activities: Hanging around shopping centres handing out pamphlets Endless Referrals: Interview with Best Selling Author Bob Burg Q: How did you get started in business?A: My background was as a radio sportscaster, which was my dream growing up. I very quickly moved into doing television news, which probably was not a good move because the passion for news wasn’t there, nor was the skill. Never had that “nose for news” nor did I care to. Today, at the age of 48 and as involved politically as I am things would probably be different but, at the time, it just wasn’t there.I “graduated” into sales and, realizing I was also not particularly good at that, begs to home owners who might be potential sellers. At the same time it did not insist that telephone contact was undertaken, and nor was there any strategic approach to telemarketing. Statistical collection and analysis showed that the door knocking was not an effective use of the sales team’s time, and that more coverage, with better outcomes, could be obtained by having a strategic in-house telemarketing program that developed strong loyalty and public profile. Other Time Wasters Here is a brief list of other activities that are too inefficient for the sales person to spend time on and/or actually prevent sales staff from engaging in sales activities: Hanging around shopping centres handing out pamphlets Sales Promotions and Discounts Sales promotions are designed to have an immediate impact on sales for a predetermined (and limited) period of time. They are used to increase customer demand by stimulating the marketplace, (examples include: coupons, discounts and sales, contest, rebates, etc.) and can be directed to the end user, sales staff or distributor (for example, retailers).In this article I’ll discuss some of the more common types of consumer and trade (targeted to retailers and wholesalers) promotions… ones that are most suitable for small- and medium-sicking was not an effective use of the sales team’s time, and that more coverage, with better outcomes, could be obtained by having a strategic in-house telemarketing program that developed strong loyalty and public profile. Other Time Wasters Here is a brief list of other activities that are too inefficient for the sales person to spend time on and/or actually prevent sales staff from engaging in sales activities: Hanging around shopping centres handing out pamphlets How To Boost ROI through CRM Tools Looking for ways to boost your CRM through ROIs? Let us discuss about some ways to achieve your goals. Whatever CRM solution you opt for, remember that its implementation needs to be quick, well planned and relevant to the target customers in order to be effective.Boosting ROI through CRM:1) Inbound Marketing:
Inbound Customer Marketing, or ICM, is one of the most effective ways of boosting ROI. The latest development in ICM involves rewarding a customer when he or she calls to know about the products and services of the coms Here is a brief list of other activities that are too inefficient for the sales person to spend time on and/or actually prevent sales staff from engaging in sales activities: Hanging around shopping centres handing out pamphlets
Letterbox dropping
Sponsorships (unless they are a well-planned strategy, not just a self-contained action)
Casual drop ins (unless they’re existing clients, and have been scheduled, not just to fall back on because prospecting is seen as the tougher option)
Giving gifts/corporate souvenirs to people before they even become clients (it’s like a tacky bribe!)
Doing deals on the basis of a verbal agreement – no paperwork, doh!
Not having a proven schedule of activities, not diarising, documenting, tracking or analysing these activities
Being unaccountable
Allowing proven selling activities to be shoved aside (eg, not turning up to a networking event because a client called – unless that client is leaving the country, this one is plain dumb because you are killing the goose that laid the golden egg!)
Turning office time into a social exercise
How to Assess Activities So You Choose the Most Effective There’s only one way, a
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