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Casual Articles - The Electronic Mousetrap - The Problem of Unique Selling Points
It was the sixth house Mark and Andrea had looked at in just one day, and they hoped it would be better than the previous five. The house was slightly out of their price range, but the real estate agent had insisted they at least look at it.Pulling into the driveway, they couldn’t help but gaze at the house, perched so peacefully beside the
How do you acquire new clients?o Face-to-face networkingo Referral onlyo Cold callingWhatever method you use to gain a new client the #1 thing you can never forget is to show them, all of them, how much you care.Let me share my dating analogy with you...When you're on a first date, you're on your bes
Sales and marketing departments have been known to spend excessive amounts of time examining, exploring, dissecting and cogitating for ways to find a ‘unique selling point’ for a product. The obsession with many is that there has to be, at all costs, something that differentiates their product from the multitude of other similar products on the market. This is important, but what really is a unique selling point? Some of the biggest marketing disaster’s have been in not understanding this very question.
The answer to this is quite simple. The unique selling point is anything that triggers the customer’s buying cycle, i.e. that his problem can be solved by your product. Our digital mousetrap fills a need in a customer, it catches mice. Is this product going to be successful on this premise? Of course not, normal mousetraps also fill this need, and at a fraction of the cost.
So, why Network Marketing? Well, I understand that over the years there has been a lot of negative feelings surrounding this industry and for good reason. From compensation plans that pay out to only a small percentage of associates, “tool scams”, marketing the “opportunity” of only signing people up and not focusing on the products, promising unli
Sales and marketing departments have been known to spend excessive amounts of time examining, exploring, dissecting and cogitating for ways to find a ‘unique selling point’ for a product. The obsession with many is that there has to be, at all costs, something that differentiates their product from the multitude of other similar products on the market. This is important, but what really is a unique selling point? Some of the biggest marketing disaster’s have been in not understanding this very question.
The answer to this is quite simple. The unique selling point is anything that triggers the customer’s buying cycle, i.e. that his problem can be solved by your product. Our digital mousetrap fills a need in a customer, it catches mice. Is this product going to be successful on this premise? Of course not, normal mousetraps also fill this need, and at a fraction of the cost
Are you confused, befuddled, and frustrated over SEO? Or are you like I was a year ago -- wondering "What the heck is SEO?"Just in case -- it's search engine optimization, and if you do it, the search engines will rank you higher, so your future customers can find you.The trouble is, there is too much advice out there about it. And mu
The answer to this is quite simple. The unique selling point is anything that triggers the customer’s buying cycle, i.e. that his problem can be solved by your product. Our digital mousetrap fills a need in a customer, it catches mice. Is this product going to be successful on this premise? Of course not, normal mousetraps also fill this need, and at a fraction of the cost
When tornadoes struck Pettis County, Missouri, last week we received a vivid example of the importance of culture on how we react to situations. According to reporter Chuck Orman of the Sedalia Democrat, Jerry Yoder and family emerged from the farmhouse's cellar to find the second story and room addition were completely destroyed. Extensive rebui
The answer to this is quite simple. The unique selling point is anything that triggers the customer’s buying cycle, i.e. that his problem can be solved by your product. Our digital mousetrap fills a need in a customer, it catches mice. Is this product going to be successful on this premise? Of course not, normal mousetraps also fill this need, and at a fraction of the cost
Each and every person in this world must have at least once thought about opening some sort of business to increase his or her income. No matter if you are thinking about opening a small family business or a larger company, you cannot do anything but obey the business laws! If you don’t, you and your business can get into serious trouble!In
The biggest problem encountered in selling a product is when sales people and marketers concentrate on the features of a product without identifying the need of the client. In a car salesman’s repertoire, he will usually talk about the engine performance, miles to the gallon, fuel economy etc. but he will never sell a purple car to someone who doesn’t like the colour purple. In this case the focus is on the engine performance and not on the colour purple.
Getting back to our mousetrap, is this the end of the story? Is the electronic mousetrap idea a non-starter? Probably not. The insanity of this product together with a global brand name and celebrity endorsement could mean that this product sells in its millions. Why? Because, there is a target audience that loves the latest gadgets and toys. Were this product to become
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