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Casual Articles - Why the Sales Process Is Like a High Performance Engine (And Missing Gears Aren't Recommended)
What's Your Attitude to Sales
I love the game of sales. In fact I am fascinated by people's traditional beliefs on sales and what it means to them. One of the most common areas of challenge that I come up against time and time again when working with business owners and business groups revolves around the basics of ‘getting business through the door' which is an absolutely critical area of any business. This is determined by the business owner's (and their respective teams) beliefs around the area of sales.So here's a
that all but a few of us really understand, but what is implicit in oI love the game of sales. In fact I am fascinated by people's traditional beliefs on sales and what it means to them. One of the most common areas of challenge that I come up against time and time again when working with business owners and business groups revolves around the basics of ‘getting business through the door' which is an absolutely critical area of any business. This is determined by the business owner's (and their respective teams) beliefs around the area of sales.So here's a
7 Tips for Sales Letters from a Consumer Standpoint
Sales letters, whether in actual mailed letter or email format, is probably one of the most tedious and annoying means of advertising ever devised. From a customer perspective, getting your physical mail box flooded with flyers and your email inbox stuffed with spam is NOT a good way to start out the day. From a salesman or business owner's perspective, trying to offer people a product that you KNOW will actually help them becomes more difficult because the public in general is becoming more jad
We perhaps take for granted the rapid technological advances that have occurred over the past few hundred years in evolving what we pleasantly take for granted in everyday transport. The engine that powers our cars, trains, planes and bikes are fascinatingly complex structures that all but a few of us really understand, but what is implicit in ouSales letters, whether in actual mailed letter or email format, is probably one of the most tedious and annoying means of advertising ever devised. From a customer perspective, getting your physical mail box flooded with flyers and your email inbox stuffed with spam is NOT a good way to start out the day. From a salesman or business owner's perspective, trying to offer people a product that you KNOW will actually help them becomes more difficult because the public in general is becoming more jad
Direct Mail for Cruise Ship Lines
Cruise Ship Lines must fill up their ships and they often do discounting in order to fill every room on large cruises. It makes sense for both travel agents and cruise lines to find inexpensive ways to advertise and market their discount and luxury cruises in order to insure that they achieve 100 occupancy for the cruise; easier said than done.However, cruise lines know that if they get a couple on a cruise and they enjoy themselves then they are more apt to sign up for a bigger cruise in
e occurred over the past few hundred years in evolving what we pleasantly take for granted in everyday transport. The engine that powers our cars, trains, planes and bikes are fascinatingly complex structures that all but a few of us really understand, but what is implicit in oCruise Ship Lines must fill up their ships and they often do discounting in order to fill every room on large cruises. It makes sense for both travel agents and cruise lines to find inexpensive ways to advertise and market their discount and luxury cruises in order to insure that they achieve 100 occupancy for the cruise; easier said than done.However, cruise lines know that if they get a couple on a cruise and they enjoy themselves then they are more apt to sign up for a bigger cruise in
The Four Business Building Tools
When was the last time you were so impressed by a business that you just had to tell someone about it? Sadly, it’s probably been a while, but if you’re an entrepreneur, this represents a tremendous opportunity. Just think of the business potential that’s out there just waiting to be realized.So what’s the problem? Why are there so few outstanding businesses?Well, the problem isn’t a shortage of dreams. Most entrepreneurs have more of them than they can count. The problem is th
tly take for granted in everyday transport. The engine that powers our cars, trains, planes and bikes are fascinatingly complex structures that all but a few of us really understand, but what is implicit in oWhen was the last time you were so impressed by a business that you just had to tell someone about it? Sadly, it’s probably been a while, but if you’re an entrepreneur, this represents a tremendous opportunity. Just think of the business potential that’s out there just waiting to be realized.So what’s the problem? Why are there so few outstanding businesses?Well, the problem isn’t a shortage of dreams. Most entrepreneurs have more of them than they can count. The problem is th
How To Turn Customer Complaints Into Sales
In business there is one certainty: Problems will occur. Products and services will not always perform as they should. People will be disappointed. Employees will make value judgments that won’t always pay off. And above all, the one business truth that you can depend on: Customers will have complaints.Which leads us to one the biggest business misconceptions: Customer complaints and problems are detrimental to your business. This is not true! In fact, customer problems and complaints are
r cars, trains, planes and bikes are fascinatingly complex structures that all but a few of us really understand, but what is implicit in oIn business there is one certainty: Problems will occur. Products and services will not always perform as they should. People will be disappointed. Employees will make value judgments that won’t always pay off. And above all, the one business truth that you can depend on: Customers will have complaints.Which leads us to one the biggest business misconceptions: Customer complaints and problems are detrimental to your business. This is not true! In fact, customer problems and complaints are
United States Warn China in Trade Fight
The United States government criticizes China to resolve its rapidly growing trade deficit.Deputy US Trade Representative Karan Bhatia said that their rival country can receive penalizing trade measures from the US government if they do not open up their market to American companies and if they do not treat US firms fairly. However, Bhatia did not imply that the US government would limit China's access to their market.On the other hand, US Trade Representative Rob Portman has a dif
that all but a few of us really understand, but what is implicit in our faith in our machinery is that they will reliably and consistently work. Deep down the main principle in any kind of engine is that all the parts work in conjunction with each other in a methodical and appropriate manner. Think how disconcerting it would be if while driving a
The United States government criticizes China to resolve its rapidly growing trade deficit.Deputy US Trade Representative Karan Bhatia said that their rival country can receive penalizing trade measures from the US government if they do not open up their market to American companies and if they do not treat US firms fairly. However, Bhatia did not imply that the US government would limit China's access to their market.On the other hand, US Trade Representative Rob Portman has a dif
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