How BOLD Can You Go With Your Elevator Speech?“How LOW can you go?” is what you think about when you do the limbo. Since we’re talking about marketing, I’ll ask you this: How BOLD can you go, in describing what you do?I was coaching a private client this week about how to turn his Kitchen Designer elevator speech into a conversation that elicits a prospective client meeting, right there at the networking event and in less than 5 minutes! The key? Come up with a claim for what you do that is the BOLDEST thing you can think of (while still being legal, of course).Your claim should be so bold that the p
the presence of famous or very rich people and not in a
social setting, then the small talk, if any, is going to be
quick and short. It could be as short as one or two
sentences. People who know how much their time is worth, or
who are doing you a favor by being there, also fall into
this category.
8. Aha, who picks up the tab? If you did the inviting, you
are responsible for the check. No matter how more well-off
they are. If a joint meeting, ask at the beginning or when
scheduling the lunch on check splitting. Waiting until the
check arrives to state the check splitting is a sign of
professional weakness. If you are meeting with someone who
i
How To Compete With The Big BoysEvery business needs to do everything it can to stand out from the crowd, to differentiate itself from the competition. This is a major challenge for companies that sell substantially the same thing as their competitors.The average business does not have the resources of a multinational corporation that often uses its substantial marketing muscle to buy market share or to drive competition out of the marketplace. Big business also uses its deep pockets to flood various media with advertising, making them a pervasive presence.The Web has always been an egalitarian environm
Knowing what to do when meeting a prospective client for
lunch, or going to lunch with the boss or colleague can be
confusing at times. Here is a quick list of items to
remember:
1. Be in the present moment with whoever you are with.
Limit glancing around the room. It’s a sign that you are
looking for something better. There is nothing worse than
having a conversation with someone who is half there.
2. Being on time. This sounds so commonsensical. The
percentage of people being late is over 65 percent. Don't
push your time to the last minute before leaving the office
so you will be late. Take some reading or work with you,
arrive early, sit in the lobby, and work. Or give yourself
some space to think over how you want to approach the time
together. You introduction, tone, style, or even plan a
quick get away if the union isn't working. The memory
implant of your lateness will always override any request
for forgiveness.
3. Turn off your cell phone before entering the restaurant.
No one around you wants to hear your conversation. Even if
you let it ring, pick it up and then take it outside. Did
you leave your lunch companion alone? This is just plain
rude. If you have an "I don't care attitude" about this,
I'll tell you a story about a lunch guest of mine who did
this and the three prospects she was meeting didn't even sit
down. They saw her talk, she waved a 1-minute finger single
to them, and they turned around and walked out. They
wouldn't even answer her phone calls or emails afterwards.
4. If you are woman and this is business, it’s appropriate
now to stand up and shake the hand of a male. This
overrides
the old rule of staying seated. If the meeting is for your
spouse’s business and you are coming along because other
spouses are coming, then you stay seated as your spouse
stands up. This rules applies for either gender.
5. Offer your hand and give a firm handshake. Sometimes,
people who don't like to shake hands will not meet yours.
Don't think anything of it if they don't, this is just their
preference. And particularly don't say something cute or
funny.
6. Think of an opening statement to make as you are shaking
hands. This is part of your first impression, so make it
good. Always use the guest’s first name either at the
beginning or at the end of the statement. For example,
"Thank you for taking the time to get together today,
Catherine." When needing to complete a group of
introductions, highest rank rules over gender.
7. Small talk is important--don't leave it out. The length
of time for small talk depends on many factors. If you are
in the presence of famous or very rich people and not in a
social setting, then the small talk, if any, is going to be
quick and short. It could be as short as one or two
sentences. People who know how much their time is worth, or
who are doing you a favor by being there, also fall into
this category.
8. Aha, who picks up the tab? If you did the inviting, you
are responsible for the check. No matter how more well-off
they are. If a joint meeting, ask at the beginning or when
scheduling the lunch on check splitting. Waiting until the
check arrives to state the check splitting is a sign of
professional weakness. If you are meeting with someone who
is
ClutterThe average consumer is confronted with over 36,000 commercial messages per day.
Decision makers face even more options. All available space is being bought up and sold as advertising space. Advertising exposure is increasing exponentially, and this naturally affects your cost of sales and therefore your margins. It now costs three times more to get just half the results you used to get. What to do?You have two choices. You can work harder, which is tactical, short-term and comprised of reactive, daily activities. Or you can work smarter, which is strategic, based on a long-ra
it in the lobby, and work. Or give yourself
some space to think over how you want to approach the time
together. You introduction, tone, style, or even plan a
quick get away if the union isn't working. The memory
implant of your lateness will always override any request
for forgiveness.
3. Turn off your cell phone before entering the restaurant.
No one around you wants to hear your conversation. Even if
you let it ring, pick it up and then take it outside. Did
you leave your lunch companion alone? This is just plain
rude. If you have an "I don't care attitude" about this,
I'll tell you a story about a lunch guest of mine who did
this and the three prospects she was meeting didn't even sit
down. They saw her talk, she waved a 1-minute finger single
to them, and they turned around and walked out. They
wouldn't even answer her phone calls or emails afterwards.
4. If you are woman and this is business, it’s appropriate
now to stand up and shake the hand of a male. This
overrides
the old rule of staying seated. If the meeting is for your
spouse’s business and you are coming along because other
spouses are coming, then you stay seated as your spouse
stands up. This rules applies for either gender.
5. Offer your hand and give a firm handshake. Sometimes,
people who don't like to shake hands will not meet yours.
Don't think anything of it if they don't, this is just their
preference. And particularly don't say something cute or
funny.
6. Think of an opening statement to make as you are shaking
hands. This is part of your first impression, so make it
good. Always use the guest’s first name either at the
beginning or at the end of the statement. For example,
"Thank you for taking the time to get together today,
Catherine." When needing to complete a group of
introductions, highest rank rules over gender.
7. Small talk is important--don't leave it out. The length
of time for small talk depends on many factors. If you are
in the presence of famous or very rich people and not in a
social setting, then the small talk, if any, is going to be
quick and short. It could be as short as one or two
sentences. People who know how much their time is worth, or
who are doing you a favor by being there, also fall into
this category.
8. Aha, who picks up the tab? If you did the inviting, you
are responsible for the check. No matter how more well-off
they are. If a joint meeting, ask at the beginning or when
scheduling the lunch on check splitting. Waiting until the
check arrives to state the check splitting is a sign of
professional weakness. If you are meeting with someone who
i
Repetition is How We Keep Focused on Our IdealsUse Mission and Vision Statements for Impact, Excitement and SuccessMission and vision statements can be used in many ways and to be successful, should be used in many ways and instances. Create a mission statement that has impact; write a vision statement that excites and describes success. Read below to see how others have used these statements and how your business mission statement and written vision statement for the future can help you, either as an entrepreneur, business leader, manager or individual.For Impact:25
e prospects she was meeting didn't even sit
down. They saw her talk, she waved a 1-minute finger single
to them, and they turned around and walked out. They
wouldn't even answer her phone calls or emails afterwards.
4. If you are woman and this is business, it’s appropriate
now to stand up and shake the hand of a male. This
overrides
the old rule of staying seated. If the meeting is for your
spouse’s business and you are coming along because other
spouses are coming, then you stay seated as your spouse
stands up. This rules applies for either gender.
5. Offer your hand and give a firm handshake. Sometimes,
people who don't like to shake hands will not meet yours.
Don't think anything of it if they don't, this is just their
preference. And particularly don't say something cute or
funny.
6. Think of an opening statement to make as you are shaking
hands. This is part of your first impression, so make it
good. Always use the guest’s first name either at the
beginning or at the end of the statement. For example,
"Thank you for taking the time to get together today,
Catherine." When needing to complete a group of
introductions, highest rank rules over gender.
7. Small talk is important--don't leave it out. The length
of time for small talk depends on many factors. If you are
in the presence of famous or very rich people and not in a
social setting, then the small talk, if any, is going to be
quick and short. It could be as short as one or two
sentences. People who know how much their time is worth, or
who are doing you a favor by being there, also fall into
this category.
8. Aha, who picks up the tab? If you did the inviting, you
are responsible for the check. No matter how more well-off
they are. If a joint meeting, ask at the beginning or when
scheduling the lunch on check splitting. Waiting until the
check arrives to state the check splitting is a sign of
professional weakness. If you are meeting with someone who
i
Job-Seekers: Prepare Your StoriesYou know that your great stories - call them anecdotes, examples or whatever - will help you shine in a job interview. Stories do three things. One, they show that you really grasped the question - whether it was “Have you ever had to pinch-hit under pressure?” or “Tell me about a time when you had to deal with a difficult customer.” Two, they show off your terrific communication skills. Three, they display a bit of your personality - your wit and charm and so on. These are all good things.So you have to get some stories ready. Try to come up with at least one story in each of t
ds will not meet yours.
Don't think anything of it if they don't, this is just their
preference. And particularly don't say something cute or
funny.
6. Think of an opening statement to make as you are shaking
hands. This is part of your first impression, so make it
good. Always use the guest’s first name either at the
beginning or at the end of the statement. For example,
"Thank you for taking the time to get together today,
Catherine." When needing to complete a group of
introductions, highest rank rules over gender.
7. Small talk is important--don't leave it out. The length
of time for small talk depends on many factors. If you are
in the presence of famous or very rich people and not in a
social setting, then the small talk, if any, is going to be
quick and short. It could be as short as one or two
sentences. People who know how much their time is worth, or
who are doing you a favor by being there, also fall into
this category.
8. Aha, who picks up the tab? If you did the inviting, you
are responsible for the check. No matter how more well-off
they are. If a joint meeting, ask at the beginning or when
scheduling the lunch on check splitting. Waiting until the
check arrives to state the check splitting is a sign of
professional weakness. If you are meeting with someone who
i
Increase Your Sales: Prospecting for DollarsYou can’t strike it rich mining for gold unless you are in the river prospecting for it – and it’s NOT on the bank – it’s in the water!First let’s take a look at how you feel about prospecting – because how you feel about prospecting determines how you will act.Do you feel uncomfortable? Do you dislike it? What’s hiding under the rock?We’ll first take a look at your hard-wired belief system about prospecting.Let’s face it: some sales professionals love it, some hate it, and some have even built up some fear around doing it. This is all perfectly natural, but
the presence of famous or very rich people and not in a
social setting, then the small talk, if any, is going to be
quick and short. It could be as short as one or two
sentences. People who know how much their time is worth, or
who are doing you a favor by being there, also fall into
this category.
8. Aha, who picks up the tab? If you did the inviting, you
are responsible for the check. No matter how more well-off
they are. If a joint meeting, ask at the beginning or when
scheduling the lunch on check splitting. Waiting until the
check arrives to state the check splitting is a sign of
professional weakness. If you are meeting with someone who
is giving you valuable advice, you must pick up the tab. A
personal handwritten follow-up note is also appropriate. If
they have saved or helped you make more money, send them a
gift or gift certificate. If you don't you will never get
any more of their time again. This has occurred to me, and
the person never gets any time again.
9. Where does the napkin go? Immediately after sitting,
place the napkin in your lap. If you notice the napkin is in
the goblet, this is usually a signal from the restaurant
that the server will place the napkin into your lap. If you
excuse yourself during the meal, place the napkin on the
left hand side of your plate or on the chair. This signals
the server that you aren't done. When done, place napkin on
the right of the plate and your fork and knife horizontally
across the plate to signal the server.
10. What to eat and use first? Which glass or which fork
can be confusing. Bread and salad plates always to the
left, drinking glasses to the right. Utensils start from
the outside in and the dessert fork is by the dessert plate.
Lay your fork and knife across your plate to signal the
server you're finished.
Managing projects effectively determines the success of any business. While project management tools were once thought important only for production and delivery projects, today an entire gamut of industries has begun using them. One of the industries that have begun using them on a large scale is advertising agencies.
Getting from one level to the next in your career can be a tough climb. In all my years as a recruiter, I found that the number one reason professionals fail to advance is that they don't realize their worth - or how to capitalize on it.
Almost everyday, a new gadget or invention hits the market providing convenience, enjoyment or luxury to the user. People using their imaginations and ingenuity can create new gizmos and gadgets that are useful and fun. Take, for instance, the iRobot Corporation who patented the iRobot that washes your floor and the Roomba that vacuums your rugs without you guiding it.