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Casual Articles - The Anatomy of a Sales Letter
Dancing Deer was incorporated in 1994. How soon after its founding did a focus on philanthropy develop? From the beginning we had environmental objectives and were also focused on worker participation in ownership. It was an underlying theme in our business philosophy.Philanthropy became more important in 2000 when I bought out my partners and assumed the roles of CEO and majority stockholder. That’s when I pushed my thinking harder about what I wanted to accomplish with the company beyond economic survival and wealth creation. It had always been important to me to make our work more meaningful than just p
Tupperware? That was my initial thought, too. I pictured the Tupperware parties of which I’d heard so often – and the sole party I intended. How could you raise money with a Tupperware fundraiser if everyone had to attend a party somewhere? And who would host all those parties?!No Party Needed!Then I learned that a Tupperware fundraiser is not based on parties. A Tupperware fundraiser is run much like any other fundraiser, except that you offer a quality, durable product instead of cheap consumables.Think back to the last fundraiser you had. Maybe you offered an array of candles – or coupon bo
Sales letters work best when you have something to sell. You make an offer. Too many sales letters from smaller businesses are of the "Hi my name is..." school. When it comes right down to it, I'm busy; I don't care if you just started this wonderful venture because you love to serve people. What can you do for me right now? Why should I take time reading any of your le
Ignore at your perilMany British businesses have been slow to appreciate the full extent of changes that have occurred over the years to Employment Law and continue to adopt out of date disciplinary and redundancy procedures. Lucky for them then that the only people who seem less aware of the changes are the employees themselves; few employees would believe the extent that they are now protected, but that is not likely to last.With the maximum compensatory award in unfair dismissal cases now over ?50,000 and with tribunals willing to make awards without any regard to a company's financial posi
Sales letters work best when you have something to sell. You make an offer. Too many sales letters from smaller businesses are of the "Hi my name is..." school. When it comes right down to it, I'm busy; I don't care if you just started this wonderful venture because you love to serve people. What can you do for me right now? Why should I take time reading any of your l
When we hear someone say, “He/she is an excellent communicator” we usually think of someone with succinct, clear, and powerful speaking skills. While these skills certainly do serve a vital role for the process of effective communication, we can quickly increase our communication and persuasion skills by learning how to consciously use communication tools that for the most part, are unconscious behaviors.When meeting someone for the first time, long before we are close enough to shake hands, we have the opportunity to trigger something deep inside their mind; we can trigger the part of their brain that says, “I fe
Sales letters work best when you have something to sell. You make an offer. Too many sales letters from smaller businesses are of the "Hi my name is..." school. When it comes right down to it, I'm busy; I don't care if you just started this wonderful venture because you love to serve people. What can you do for me right now? Why should I take time reading any of your l
"Happiness is the state of consciousness which proceeds from the achievement of one's values" - Ayn RandIt is often the case that people find themselves in the dilemma of either choosing to stay at a job because it is a guaranteed pay check or leaving to pursue their passion and lose their income - at least for a while - and worse, and uncertain amount of time.In my experience this is one of the most difficult decisions to make. You are unhappy in your work, you dread Monday mornings, you know you are better suited for something else and that the only way to really go after what you truly want is to
Looking for a job can feel like a job itself. It often takes time and effort because it’s really hard to find a job that matches your qualifications and desires. There are lots of considerations to take; you have to be patient and hardworking. Have some dedications on your job hunting and have a positive attitude.Research and study your desired job.Although some companies provide training for their employees, it would be better if you really know the job. Remember that most employers are looking at your work experience. You must be competent enough so you can find the most appropriate job for you. You must
When creating a better monster--er sales letter--start off where Frankenstein made his biggest mistake. He used the wrong head.
The right head (or headline) can make or break your sales letter. Focus it tightly on your target market. Address a big problem your target faces (assuming you have the solution for it) or play on their desires. If you can do this with a clever play on words, by all means go for it, but if wordplay isn't your forte, keep it simple and straightforward. There's no perfect length for a headline, but don't waste words
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