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    ?

    • What action do I want my client or prospect to take?

    • What information can I provide to convince them to take the desired action?

    Your answers to these questions

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    How much extra money could you make by closing just one or two additional sales a day? You can double, or even triple, the effectiveness of your telephone selling by showing prospects why they should buy from you, instead of just telling them.

    Clients and prospects are visually oriented. They process and retain 75% of the information they see, compared to about 15% of the information they hear. There are six steps involved in preparing online visuals you and your prospects can look at online during telephone conversations and teleconferences.

    Step 1: Desired result

    Start by identifying what you want to accomplish during each phone call. Ask yourself:

    • What is the primary message I want to communicate?

    • What action do I want my client or prospect to take?

    • What information can I provide to convince them to take the desired action?

    Your answers to these questions

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    why they should buy from you, instead of just telling them.

    Clients and prospects are visually oriented. They process and retain 75% of the information they see, compared to about 15% of the information they hear. There are six steps involved in preparing online visuals you and your prospects can look at online during telephone conversations and teleconferences.

    Step 1: Desired result

    Start by identifying what you want to accomplish during each phone call. Ask yourself:

    • What is the primary message I want to communicate?

    • What action do I want my client or prospect to take?

    • What information can I provide to convince them to take the desired action?

    Your answers to these questions

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    out 15% of the information they hear. There are six steps involved in preparing online visuals you and your prospects can look at online during telephone conversations and teleconferences.

    Step 1: Desired result

    Start by identifying what you want to accomplish during each phone call. Ask yourself:

    • What is the primary message I want to communicate?

    • What action do I want my client or prospect to take?

    • What information can I provide to convince them to take the desired action?

    Your answers to these questions

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    nces.

    Step 1: Desired result

    Start by identifying what you want to accomplish during each phone call. Ask yourself:

    • What is the primary message I want to communicate?

    • What action do I want my client or prospect to take?

    • What information can I provide to convince them to take the desired action?

    Your answers to these questions

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    ?

    • What action do I want my client or prospect to take?

    • What information can I provide to convince them to take the desired action?

    Your answers to these questions will provide the framework you need to begin preparing for your upcoming calls.

    Step 2: Benefits

    Next, translate your product or service into benefits they will enjoy if they take the action you want them to take. Identify as many different ways as possible your product or service can benefit your client. Be as specific as possible.

    Step 3: Framework

    Open your presentation program and create an “empty” set of visuals to support your upcoming calls. This will provide a framework for developing your telephone sales presentation.

    Don’t be concerned the contents of each visual. At this point, don’t stop to fill in the details for each visual. Simply create an empty presentation visual and title for each

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