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Casual Articles - Tapping The Potential Of Your Customers
OK...So you're tired, frustrated and almost ready to give up on your dreams? Well, don't. Instead, take a deep breath, relax. You've found what you've been looking for. You want to get to the top of your company's compensation plan? Here are 5 simple steps that will get you there.Step 1. Make Up Your Mind.You may think you've made up your mind to get to the top, but you haven't. You'll know when you do. If you've not decided consciously to get to the top, chances are you won't. Make up your mind about it. Think about it. How will getting to the top of your compensation plan change your life? Will your family be affected? How? No, really, think about it. O
On the flip side for those of you who sell in quantity why not offer the option to buy just one. Of course, price would be higher for just 1 to 2 as opposed to the larger quantity.
Remember, you need to do whatever you have to, to keep your existing customers happy.
This last idea is not for all of us, but for those who can, it can really increase your sales. Customization of your items. For example, if you were selling dolls you could put different hats on them, clothes, etc. There is a company that sells teddy bears for all types of occasions and they also have a number of different bears for those occasions. Remember, the more you customize your product the higher the price you can sell it for. I know a guy who makes furniture and offers his customers a choice of decoration on pieces he designs.
Again, I can’t emphasize enough to get feedback on your ideas from your customers. That feedback, plus your sales will give you a good idea on which ideas are helping your business and which aren’t.
Copyright DeFiore Enterprises
Hospital Unit Coordinator vocational training prepares health professionals to act as liaison for all medical service departments. Some typical responsibilities of a Hospital Unit Coordinator are to transcribe physician orders, request diagnostic tests and treatments, maintain patient and unit records, and order services and medical supplies.Positions for Hospital Unit Coordinator are available at specialty departments in hospitals, acute care hospitals, long-term care facilities, medical clinics, medical service industries, and physician's offices. The annual salary for successful graduates of a Hospital Unit Coordinator Trade School academic program is in the r
One of the things we have discussed in a number of our articles is to get feedback from your customers. Yes, you might hear about problems. However, this is a good thing, it allows you to fix them or stop selling that product. Ever wonder why some of your customers never buy again, that product with the problem might be the reason. Don’t ask, don’t tell DOESN’T work in the business world.
Send follow up mailings or call your clients and make sure they are happy with their purchase. This also gives you an opportunity to ask if you can be of service to them again. If they are not happy, find out why and fix it. Once you take care of it, then see if there is anything else you can do for them. You’d be surprised. Since so many businesses don’t do this, your fixing the problem, gets you a loyal customer, who recommends you to their friends.
Another method we have discussed before is the survey. You can find out what your customers need by taking a survey. This can be done informally by asking them when you see them or you could call them. Another way would be to send the survey when you send out your brochure, flyer or if you send discount coupons to your customer. You want to find out how they are using your product, any new ways they are using it you might not have thought of. You also want to find out if there are any related products or services they are also buying. If you do call don’t try to get a sale, if one comes, so be it, but the purpose of the call is not to make a sale, but to gather information.
Many times, like us, you may come up with another product or service you could offer. For example, from the surveys and questions we asked of our coaching students, we came up with the idea to add video/audio to our coaching program and then after further research to all of our products. This allowed us to offer the videos to current customers at a discount, of course, and it also got us new customers due to the increased popularity of the videos. Customers liked them because it was like having Chuck and I there at home with them.
However, for those of you selling concrete products you might want to offer your customers an opportunity to get acquainted with it. For example, let’s say a new fragrance or cream. Get a beauty consultant to give a lecture introducing the product and its benefits. Or you can do it yourself. Your business is something you should be expert in, so you could certainly introduce the product yourself.
If in your business you meet with your customers on a regular basis, you could bring in a sample of the product for them to try. This way you could get feedback on the product, and if there are problems with it you can fix it or discontinue it.
What about how you present your product, could the packaging be changed, would packaging it with another item make it a better seller. Also, around certain holidays are you letting your customers know that your product would make a great gift. For those of you in service businesses make up some gift certificates that your customers could buy for a friend or family member. Example, One hour consultation with life coach, Karen Smith. Could your customers offer their customers your product as a bonus for something they are selling.
Another option is to take several of your products and put them into a package. For example, we offer several packages that have manuals, books and tapes combined. You could offer your exercise machine with your book on low calories recipes, and your other book on exercising efficiently.
How about offering a discount or price break for a certain number of your products. For example, for orders of 10 or more books we will offer a 35% discount.
On the flip side for those of you who sell in quantity why not offer the option to buy just one. Of course, price would be higher for just 1 to 2 as opposed to the larger quantity.
Remember, you need to do whatever you have to, to keep your existing customers happy.
This last idea is not for all of us, but for those who can, it can really increase your sales. Customization of your items. For example, if you were selling dolls you could put different hats on them, clothes, etc. There is a company that sells teddy bears for all types of occasions and they also have a number of different bears for those occasions. Remember, the more you customize your product the higher the price you can sell it for. I know a guy who makes furniture and offers his customers a choice of decoration on pieces he designs.
Again, I can’t emphasize enough to get feedback on your ideas from your customers. That feedback, plus your sales will give you a good idea on which ideas are helping your business and which aren’t.
Copyright DeFiore Enterprises
Goal setting has to be one of the most common phrases when setting out to gain more business. We all dislike the planning process that happens in large corporations. It seems that the goals are set and nothing really happens to fulfill them. The goals we need to set are goals for obtaining a number of business contacts that can lead to a business relationship. Goals for the number of contacts you need to make in order to gain one business relationship may vary from industry to industry. When working with professional sales staff, I find that some firms have a six to one ratio before a sale is made. In other cases it may be one hundred to one (which is fairly high).
Another method we have discussed before is the survey. You can find out what your customers need by taking a survey. This can be done informally by asking them when you see them or you could call them. Another way would be to send the survey when you send out your brochure, flyer or if you send discount coupons to your customer. You want to find out how they are using your product, any new ways they are using it you might not have thought of. You also want to find out if there are any related products or services they are also buying. If you do call don’t try to get a sale, if one comes, so be it, but the purpose of the call is not to make a sale, but to gather information.
Many times, like us, you may come up with another product or service you could offer. For example, from the surveys and questions we asked of our coaching students, we came up with the idea to add video/audio to our coaching program and then after further research to all of our products. This allowed us to offer the videos to current customers at a discount, of course, and it also got us new customers due to the increased popularity of the videos. Customers liked them because it was like having Chuck and I there at home with them.
However, for those of you selling concrete products you might want to offer your customers an opportunity to get acquainted with it. For example, let’s say a new fragrance or cream. Get a beauty consultant to give a lecture introducing the product and its benefits. Or you can do it yourself. Your business is something you should be expert in, so you could certainly introduce the product yourself.
If in your business you meet with your customers on a regular basis, you could bring in a sample of the product for them to try. This way you could get feedback on the product, and if there are problems with it you can fix it or discontinue it.
What about how you present your product, could the packaging be changed, would packaging it with another item make it a better seller. Also, around certain holidays are you letting your customers know that your product would make a great gift. For those of you in service businesses make up some gift certificates that your customers could buy for a friend or family member. Example, One hour consultation with life coach, Karen Smith. Could your customers offer their customers your product as a bonus for something they are selling.
Another option is to take several of your products and put them into a package. For example, we offer several packages that have manuals, books and tapes combined. You could offer your exercise machine with your book on low calories recipes, and your other book on exercising efficiently.
How about offering a discount or price break for a certain number of your products. For example, for orders of 10 or more books we will offer a 35% discount.
On the flip side for those of you who sell in quantity why not offer the option to buy just one. Of course, price would be higher for just 1 to 2 as opposed to the larger quantity.
Remember, you need to do whatever you have to, to keep your existing customers happy.
This last idea is not for all of us, but for those who can, it can really increase your sales. Customization of your items. For example, if you were selling dolls you could put different hats on them, clothes, etc. There is a company that sells teddy bears for all types of occasions and they also have a number of different bears for those occasions. Remember, the more you customize your product the higher the price you can sell it for. I know a guy who makes furniture and offers his customers a choice of decoration on pieces he designs.
Again, I can’t emphasize enough to get feedback on your ideas from your customers. That feedback, plus your sales will give you a good idea on which ideas are helping your business and which aren’t.
Copyright DeFiore Enterprises
Late last year I was presenting a workshop for the senior managers of a major organisation. Whilst doing a pre-workshop survey to assess the challenges these managers were experiencing it became very apparent to me that many of them were showing the signs of business burn-out. And it was no wonder why. They were suffering from 'Priority Problems'. Quite simply they were making the mistake of doing the urgent rather than the important tasks.They were working extremely long hours, with no time for themselves or the people in their lives. Their offices and departments were cluttered as was their communication as a consequence. This meant that they had difficulty com
However, for those of you selling concrete products you might want to offer your customers an opportunity to get acquainted with it. For example, let’s say a new fragrance or cream. Get a beauty consultant to give a lecture introducing the product and its benefits. Or you can do it yourself. Your business is something you should be expert in, so you could certainly introduce the product yourself.
If in your business you meet with your customers on a regular basis, you could bring in a sample of the product for them to try. This way you could get feedback on the product, and if there are problems with it you can fix it or discontinue it.
What about how you present your product, could the packaging be changed, would packaging it with another item make it a better seller. Also, around certain holidays are you letting your customers know that your product would make a great gift. For those of you in service businesses make up some gift certificates that your customers could buy for a friend or family member. Example, One hour consultation with life coach, Karen Smith. Could your customers offer their customers your product as a bonus for something they are selling.
Another option is to take several of your products and put them into a package. For example, we offer several packages that have manuals, books and tapes combined. You could offer your exercise machine with your book on low calories recipes, and your other book on exercising efficiently.
How about offering a discount or price break for a certain number of your products. For example, for orders of 10 or more books we will offer a 35% discount.
On the flip side for those of you who sell in quantity why not offer the option to buy just one. Of course, price would be higher for just 1 to 2 as opposed to the larger quantity.
Remember, you need to do whatever you have to, to keep your existing customers happy.
This last idea is not for all of us, but for those who can, it can really increase your sales. Customization of your items. For example, if you were selling dolls you could put different hats on them, clothes, etc. There is a company that sells teddy bears for all types of occasions and they also have a number of different bears for those occasions. Remember, the more you customize your product the higher the price you can sell it for. I know a guy who makes furniture and offers his customers a choice of decoration on pieces he designs.
Again, I can’t emphasize enough to get feedback on your ideas from your customers. That feedback, plus your sales will give you a good idea on which ideas are helping your business and which aren’t.
Copyright DeFiore Enterprises
Do-It-Yourself. It's a concept that has been around since the Fifties, coming at the height of the post-war homebuilding boom in the U.S. Retail stores and marketing gurus convinced us that we could do our own home repairs and alterations in our homes -- as a hobby, of course -- rather than hiring expensive professionals to do the work.So all of the DIY dads in America went to their neighborhood hardware stores and bought the necessary tools to fix the plumbing, replace the roof, put up the aluminum siding, build a patio, or just pound in a nail or two. Some of us had trouble just changing a light bulb, but we soldiered on nevertheless. We are still buying th
What about how you present your product, could the packaging be changed, would packaging it with another item make it a better seller. Also, around certain holidays are you letting your customers know that your product would make a great gift. For those of you in service businesses make up some gift certificates that your customers could buy for a friend or family member. Example, One hour consultation with life coach, Karen Smith. Could your customers offer their customers your product as a bonus for something they are selling.
Another option is to take several of your products and put them into a package. For example, we offer several packages that have manuals, books and tapes combined. You could offer your exercise machine with your book on low calories recipes, and your other book on exercising efficiently.
How about offering a discount or price break for a certain number of your products. For example, for orders of 10 or more books we will offer a 35% discount.
On the flip side for those of you who sell in quantity why not offer the option to buy just one. Of course, price would be higher for just 1 to 2 as opposed to the larger quantity.
Remember, you need to do whatever you have to, to keep your existing customers happy.
This last idea is not for all of us, but for those who can, it can really increase your sales. Customization of your items. For example, if you were selling dolls you could put different hats on them, clothes, etc. There is a company that sells teddy bears for all types of occasions and they also have a number of different bears for those occasions. Remember, the more you customize your product the higher the price you can sell it for. I know a guy who makes furniture and offers his customers a choice of decoration on pieces he designs.
Again, I can’t emphasize enough to get feedback on your ideas from your customers. That feedback, plus your sales will give you a good idea on which ideas are helping your business and which aren’t.
Copyright DeFiore Enterprises
Have you ever witnessed a terrible sales presentation? I remember one which was so bad I couldn't look, it was so embarrassing.James had gone to a lot of expense to travel to another city with his team and rent a meeting room. It was critical that the presentation was a success, because he was looking for half a million dollars of financing from investors.At 10:00 am the room was full and James walked up to the front. 'Thanks for making it here today, everybody. We've got something exciting to show you.'Then he clicked on his laptop and . . . nothing. Clicked again . . . still nothing.'Just a second folks, we've got a little technical hitch'.
On the flip side for those of you who sell in quantity why not offer the option to buy just one. Of course, price would be higher for just 1 to 2 as opposed to the larger quantity.
Remember, you need to do whatever you have to, to keep your existing customers happy.
This last idea is not for all of us, but for those who can, it can really increase your sales. Customization of your items. For example, if you were selling dolls you could put different hats on them, clothes, etc. There is a company that sells teddy bears for all types of occasions and they also have a number of different bears for those occasions. Remember, the more you customize your product the higher the price you can sell it for. I know a guy who makes furniture and offers his customers a choice of decoration on pieces he designs.
Again, I can’t emphasize enough to get feedback on your ideas from your customers. That feedback, plus your sales will give you a good idea on which ideas are helping your business and which aren’t.
Copyright DeFiore Enterprises 2004
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