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Casual Articles - How to ASK for Business -- WITHOUT appearing Pushy --
How To Start A Nursing, Nurse, Medical Staffing Agency or Become an Independent RN ContractorAn independent nurse contractor contracts with a healthcare facility to provide nursing services while a nursing agency is an agency that provides nursing services to private individuals and healthcare facilities on a contractual basis. An Independent contractor can contract his or her nursing services directly with a healthcare facility or with a patient and continue bedside practice. The contract is similar to those used by nursing agencies and travel companies outlinin
Name recognition is the game. Accountability is the same. Just LOOK at me. Do nothing! NO suggestions are made for me to take action. By some of the more “astute” promoters it is called “awareness/image” marketing.
SALES ASSOCIATES
Too many “on the road” sale
The two most over-used buzzwords in business of the last ten to fifteen years are “China's Coming” and “The internet will change everything”. Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around.First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market
Never lose sight of the importance of providing a “reason” to buy BEFORE you attempt to SELL anything to a client/prospect.
In the current business climate you have to GIVE first. The very first question from a buyer is.... what is the BENEFIT to ME? Why should I change from my present supplier?
GIVE in advance of asking a prospective client/customer to buy from you. Don’t even bring up your service or product BEFORE you have completed your investigative homework.
YOUR PROSPECT ASKS --
Does my company need your service? Do we need your product? Do you have the QUALITY that we expect (demand)? Can you match your competitors pricing? Discounts? Delivery? Is your customer service better than our current supplier? Why should I change?
Your prospect is saying, “what have you done for me lately?” What is your USP (Unique Selling Proposition)? Are you DIFFERENT from the rest of the pack? Give me your elevator speech. 30 seconds! What do you do? Give it to me straight to the point and quick.
ADVERTISERS ARE SHOUTING
Huge FULL-page ads fill our local newspapers. TV overwhelms us with the latest fashions. The car manufacturers are “shouting” their best deals. “Infomercials” are “selling” us everything from diamonds to bread-makers. Magazines are bulging with STUFF. Copywriters are telling us we can’t LIVE without it. Subtle persuasions are invading our psychic to motivate action.
INSTITUTIONAL ADVERTISING
After the pretty girls and cute guys, what’s next? From the school of mail order and Internet marketing an “Institutional” AD does not compute for us. In advertising “vernacular” (mine) it is known as “NO action” advertising.
Name recognition is the game. Accountability is the same. Just LOOK at me. Do nothing! NO suggestions are made for me to take action. By some of the more “astute” promoters it is called “awareness/image” marketing.
SALES ASSOCIATES
Too many “on the road” sales
Branding is ‘the’ buzzword of the 21st Century. It is the consumer’s bible by which we live by to distinguish what is ‘right’ about certain products and services and what is ‘wrong’. Branding is there to create a connection with our inner selves, and just as we as humans are infinitely varied and different, so too are the brands that we are exposed to. Yet what if you turned your back on brands, or at least say you have. If a brand is a corporate identity, are you not in effect turning your back on identifying yourself to the general public? With the debut opening of th
YOUR PROSPECT ASKS --
Does my company need your service? Do we need your product? Do you have the QUALITY that we expect (demand)? Can you match your competitors pricing? Discounts? Delivery? Is your customer service better than our current supplier? Why should I change?
Your prospect is saying, “what have you done for me lately?” What is your USP (Unique Selling Proposition)? Are you DIFFERENT from the rest of the pack? Give me your elevator speech. 30 seconds! What do you do? Give it to me straight to the point and quick.
ADVERTISERS ARE SHOUTING
Huge FULL-page ads fill our local newspapers. TV overwhelms us with the latest fashions. The car manufacturers are “shouting” their best deals. “Infomercials” are “selling” us everything from diamonds to bread-makers. Magazines are bulging with STUFF. Copywriters are telling us we can’t LIVE without it. Subtle persuasions are invading our psychic to motivate action.
INSTITUTIONAL ADVERTISING
After the pretty girls and cute guys, what’s next? From the school of mail order and Internet marketing an “Institutional” AD does not compute for us. In advertising “vernacular” (mine) it is known as “NO action” advertising.
Name recognition is the game. Accountability is the same. Just LOOK at me. Do nothing! NO suggestions are made for me to take action. By some of the more “astute” promoters it is called “awareness/image” marketing.
SALES ASSOCIATES
Too many “on the road” sale
Despite the fact, that employee monitoring is far and wide practiced nowadays, the matter raises moral dilemmas. Employee monitoring interrupts basic confidentiality rights at the same time as proponents disagree that employee monitoring is an complete violation of privacy rights. There is always an opportunity of mistreatment including work discernment and possibility of selling to interested third parties individual profiles with members of staff monitoring systems in position. Employee monitoring reports are quantitative footed, which means the fact that they are not
ADVERTISERS ARE SHOUTING
Huge FULL-page ads fill our local newspapers. TV overwhelms us with the latest fashions. The car manufacturers are “shouting” their best deals. “Infomercials” are “selling” us everything from diamonds to bread-makers. Magazines are bulging with STUFF. Copywriters are telling us we can’t LIVE without it. Subtle persuasions are invading our psychic to motivate action.
INSTITUTIONAL ADVERTISING
After the pretty girls and cute guys, what’s next? From the school of mail order and Internet marketing an “Institutional” AD does not compute for us. In advertising “vernacular” (mine) it is known as “NO action” advertising.
Name recognition is the game. Accountability is the same. Just LOOK at me. Do nothing! NO suggestions are made for me to take action. By some of the more “astute” promoters it is called “awareness/image” marketing.
SALES ASSOCIATES
Too many “on the road” sale
Collaboration involves massive investments in systems, redefined processes, and data reconciliation. Collaborate by linking with your partner's value-quality chain for the best value-added.We hear a lot these days about problems with business collaboration. There is talk of a business chain to create shared value. I see contrived methods to link raw materials to a finished product that are called value chains, but they are chains with no value links. I have never seen a working example of successful business collaboration across a defined value chain. I have neve
INSTITUTIONAL ADVERTISING
After the pretty girls and cute guys, what’s next? From the school of mail order and Internet marketing an “Institutional” AD does not compute for us. In advertising “vernacular” (mine) it is known as “NO action” advertising.
Name recognition is the game. Accountability is the same. Just LOOK at me. Do nothing! NO suggestions are made for me to take action. By some of the more “astute” promoters it is called “awareness/image” marketing.
SALES ASSOCIATES
Too many “on the road” sale
Performance appraisal.Or, if you prefer, performance review.Whichever term you use, mention it to a dozen of your friends -- whether they typically give or receive performance appraisals -- and notice the responses you get.A grimace?A roll of the eyes?Tension?A satisfied smile?Let's face it, mentioning "performance appraisal" gets such mixed responses because people have such mixed experiences.Which is only to be expected... except I bet most of the responses you get are negative.If your respondents aren't h
Name recognition is the game. Accountability is the same. Just LOOK at me. Do nothing! NO suggestions are made for me to take action. By some of the more “astute” promoters it is called “awareness/image” marketing.
SALES ASSOCIATES
Too many “on the road” salespersons follow the same logic. You, as a business owner or manager, have a continuing imperative to educate. Train. Teach the basics. ASK for the order! When you have done your “homework” it is OK to ask for a response. A commitment to buy.
Many don’t ask for the order because you might be considered high pressure (pushy!). Once you have earned the ear of your audience (buyer) then it is up to you to “bring home the bacon”… get the order! One way or the other, you have to ASK. Lead to a conclusion.
Educate. Inform. Show and tell. Introduce your product through sampling. Try our product and compare it to the competition. Build your creditability with value-added service and NEW offerings in the future.
Remember AIDA? Get their Attention. Create Interest. Cause Desire. ACTION!
MAIL-ORDER AND THE INTERNET
A little background.... I spent 4 years of my early career in the mail-order business. Long before Sharper Image and many others appeared on the scene. A good experience with some unusual turn of events.
Mail order and Internet marketing have much in common. Very similar tracking abilities regarding sales and sources. No guesswork allowed. Spend DOLLARS and we expect SALES. No in-between options for the mail order or Internet guru.
If an AD fails to pay for itself then you regroup and punt. Try another route to reach your goal. You test the headlines. The “body” copy of the letter. Name lists. Op-in lists. The by-word in mail order and Internet marketing is TEST, TEST and TEST some more.
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