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Casual Articles - Selling More CDs at Gigs, Case Study: The Rogues
I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to more effectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket produc
They don't just stand up there silently holding up CDs. If they do, they disappear. We learned that during our first show this weekend. Integrate your sales people into your show. Get them to dance in the isles, clap thei
Do you use reference letters and client testimonials as a sales tool when selling your products and services? Perhaps your reference letters sound like these: "Johnny's work for us was outstanding - he managed to immediately dive into the details of our produ
We first met The Rogues last year at the Texas Renaissance Festival. Since then I've been a big fan of not only their killer bagpipes and drums, but their phenomenal ability to sell CDs. They work magic on and off stage and sell tons of CDs.
What do they do that is so special?
Well, The Rogues are very proactive when it comes to selling. While many bands will setup a table and say, "go to our table and buy our CDs", The Rogues take it a step further. They send their sales ladies to their fans.
I remember at the Kansas City Renaissance Festival when they played the Pub Sing. They began playing music. Their Sales Ladies danced to the music. Then they picked up their baskets of CDs, grabbed a couple, held them high, while The Rogues invited the audience to, "Go buy our CDs." Then the lasses walked through the aisles through the rest of the entire performance.
While the rest of us were on stage watching with shocked amazement at our own untouched sales table, The Rogues sold a dozen CDs! They repeated that performance at the Austin Celtic Festival.
We shared a booth with The Rogues at the festival, and I asked Sharon about how they do it. She told me it varies in different parts of the country. In Texas, this direct approach works magic. In Florida, an older recreational audience gets angry if sales people disturb their show. But the key is to realize that your sales team is a PART of the show!
They don't just stand up there silently holding up CDs. If they do, they disappear. We learned that during our first show this weekend. Integrate your sales people into your show. Get them to dance in the isles, clap their
Hiring is like a game of strategy. If you don’t play this game well, with the right strategy, you might as well be rolling dice or spinning a roulette wheel. The ball goes just round and round. . .Peter Cappelli, a professor of management at the Wharton School of
What do they do that is so special?
Well, The Rogues are very proactive when it comes to selling. While many bands will setup a table and say, "go to our table and buy our CDs", The Rogues take it a step further. They send their sales ladies to their fans.
I remember at the Kansas City Renaissance Festival when they played the Pub Sing. They began playing music. Their Sales Ladies danced to the music. Then they picked up their baskets of CDs, grabbed a couple, held them high, while The Rogues invited the audience to, "Go buy our CDs." Then the lasses walked through the aisles through the rest of the entire performance.
While the rest of us were on stage watching with shocked amazement at our own untouched sales table, The Rogues sold a dozen CDs! They repeated that performance at the Austin Celtic Festival.
We shared a booth with The Rogues at the festival, and I asked Sharon about how they do it. She told me it varies in different parts of the country. In Texas, this direct approach works magic. In Florida, an older recreational audience gets angry if sales people disturb their show. But the key is to realize that your sales team is a PART of the show!
They don't just stand up there silently holding up CDs. If they do, they disappear. We learned that during our first show this weekend. Integrate your sales people into your show. Get them to dance in the isles, clap thei
For years conventional wisdom suggested that people do not leave companies, but rather they leave because of bad business management also known as bad managers. Poor business management practices are more related to the problem of poor business ethics or values than to
While the rest of us were on stage watching with shocked amazement at our own untouched sales table, The Rogues sold a dozen CDs! They repeated that performance at the Austin Celtic Festival.
We shared a booth with The Rogues at the festival, and I asked Sharon about how they do it. She told me it varies in different parts of the country. In Texas, this direct approach works magic. In Florida, an older recreational audience gets angry if sales people disturb their show. But the key is to realize that your sales team is a PART of the show!
They don't just stand up there silently holding up CDs. If they do, they disappear. We learned that during our first show this weekend. Integrate your sales people into your show. Get them to dance in the isles, clap thei
Internet MarketingIf you are interested in making money from home there are a couple of avenues that you should explore. Of course the biggest one being an internet based home business. In today’s world, almost everybody is online. So if you are interested in
We shared a booth with The Rogues at the festival, and I asked Sharon about how they do it. She told me it varies in different parts of the country. In Texas, this direct approach works magic. In Florida, an older recreational audience gets angry if sales people disturb their show. But the key is to realize that your sales team is a PART of the show!
They don't just stand up there silently holding up CDs. If they do, they disappear. We learned that during our first show this weekend. Integrate your sales people into your show. Get them to dance in the isles, clap thei
So you want to start a business. You have an idea. Lets say you want to be a carpenter. You print some brochures, some business cards, and take out an ad in the Yellow Pages. You pay $600 for a website and a domain name that tells everyone about your amazing credentials
They don't just stand up there silently holding up CDs. If they do, they disappear. We learned that during our first show this weekend. Integrate your sales people into your show. Get them to dance in the isles, clap their hands, sing-a-long. If they do, the audience will follow their lead. This will help them to attract attention to the CDs, and you will sell more.
Be proactive. Don't wait for your fans to come to you, or they may never! If you go to them, you'll sell more CDs, and make more fans in the process.
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