Casual Articles - Business

Give Yourself an Edge over the Competition
Direct Marketing is no different that marketing or marketing online with a couple of exceptions. Your marketing pieces get into the hands of the buyer and they need to be well incentivized to not hit the trash

each. For example, if I say, “He is often late for meetings,” what does often mean? 10% of the time? 50%? 75%?

Developing an Eye for Detail
I flew Business Class on one of the world’s largest airlines and found myself in a chair padded for pleasure.This up-to-date seating boasts an impressive list of features: reclining back with adjustable

One of the top brewing companies in America is a consulting client of mine. However, during a seminar for a brewery management team, we were jolted by a “communication wake-up call.” We discovered that even though co-workers speak the same words, they don’t attach the same meanings. Here’s what happened. I asked people to write a list of simple words, such as often, sometimes, never, and usually. Then I asked them to put a percentage value next to each. For example, if I say, “He is often late for meetings,” what does often mean? 10% of the time? 50%? 75%? E

Good Direct Mail Sales Letters Are Like Good Salespeople
Want to improve your sales letters? Compare them with newspaper classified ads for salespeople. What employers look for in a salesperson, you should look for in a sales letter.1. Self-starter

ery management team, we were jolted by a “communication wake-up call.” We discovered that even though co-workers speak the same words, they don’t attach the same meanings. Here’s what happened. I asked people to write a list of simple words, such as often, sometimes, never, and usually. Then I asked them to put a percentage value next to each. For example, if I say, “He is often late for meetings,” what does often mean? 10% of the time? 50%? 75%?

MBA, CPA, Law Degree; Is That Enough to Get the Job I Want?
What does it take to get a decent job in Corporate America at the Top of the food chain these days? Recently I met a bright up and coming young man in a city of about 250,000 and he was sitting there outside o

speak the same words, they don’t attach the same meanings. Here’s what happened. I asked people to write a list of simple words, such as often, sometimes, never, and usually. Then I asked them to put a percentage value next to each. For example, if I say, “He is often late for meetings,” what does often mean? 10% of the time? 50%? 75%?

Machine Shops
Machine shops are places where engineers or mechanics design and fabricate finished parts from metals, and repair machines of various types. The machines may be domestic appliances, bicycles, complicated four-

f simple words, such as often, sometimes, never, and usually. Then I asked them to put a percentage value next to each. For example, if I say, “He is often late for meetings,” what does often mean? 10% of the time? 50%? 75%?

Moving Beyond Fear for Small Business Success
One of my clients is in a transition stage with her business. Her practice has become so successful that she no longer has the time to do her administrative work or even the marketing work that helped her bec

each. For example, if I say, “He is often late for meetings,” what does often mean? 10% of the time? 50%? 75%? Etc.

The range of answers was amazing. Often went from 5 to 97%. Sometimes was 20 to 80%. Even never was 0 to 100%, with a fourth of the people saying it was somewhere in-between! We were amazed because we assumed everyone in the room put about the same meaning on those simple, everyday words. After all, this was the management team and they worked closely together. I’ve lead this exercise with over 200 groups working in offices, factories, h

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You should always know what you are getting into and this is a big must especially if you are thinking of signing that franchise agreement. A mistake here or lack of foresight on your part would definitely cost you more than your last divorce. So before you tie that knot, read between the fine lines and make sure to understand and adhere to everything written on the contract.

There are a number of persuasive sales tactics available for both the aggressive and passive individual, everything from fear to manipulation to coaxing to demonstration. Some of these methods are positive, some are extremely negative. This article discusses the overall process that positive persuasion entails, and what you can and should do in order to be more persuasive to potential clients and customers.

Cover letters. Tedious. Boring. Difficult to write. Most people sweat one out, then use it for every resume they submit. Not a good idea. Actually, they just seem difficult! There are a few ways to write your cover letter, and make it so easy and so real you can even write a few of them so that they're more personalized to the job you're seeking!

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