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Casual Articles - I'm A Second-Story Man
The purpose of this article is to investigate the current hot topics of project management. In the 21st century, there is a clear swift from hard systems approach of project management to soft factors, a demand for strategic thinking in project management (Buttrick, 2000), new success factors (Atkinson, 1999) and project uncertainty management (Ward & Chapman, 2003). B
"I'm a second story man and my ladder hasn't let me down yet!"
"Oh? Tell me more"
"My extension ladders help people get off the ground safely to do jobs as much as 45 feet in the air. Our ladders have extra wide steps on every other tread. Do you use ladders in your business?"
POW! Business connection made.
As easily as you can respond to "What's your name?", you should be able to recite your elevator speech, and be able to follow up wi
What is good customer service? That’s a question that often haunts both marketers and consumers alike, mainly because their definition of this sometimes elusive concept is at odds with one another. Young people who work the counters will often lament what they consider to be the outlandish expectations of their customers, which they feel are over and above the call of
If someone should ask (in an elevator, get it?) what do you do? You should be able to recite the answer as fast as Robin Williams comes up with a quick one liner.
Robin Williams can do it because he has rehearsed every line. He is just waiting for the opportunity to bring up another fully rehearsed blurb. There is no "ad-lib" from Robin, he has carefully worked out every retort to be very funny.
Your elevator speech should be delivered completely rehearsed, no thinking to it, when you get the question: "What do you do?"..
We're not talking labels here, or vague references.
"I'm in Hardware"
"I'm a Plumber"
"I sell life insurance and used cars".
"I'm a consultant "
"My company sells printing presses"
Or the worst of all "I'm in sales"
They all say what you do, but what they say is all about you. It should be all about them. It should describe how you add value. It should describe the benefits. Most of all, it should stimulate conversation!!!
Your well-rehearsed elevator speech should, in two sentences or less, explain what you do (benefits) not what you are (title). Every person in business should have an Elevator Speech. Your elevator speech should encourage conversation and get them thinking.
When you say what you do, what you say should get the response "Oh? Tell me more.." Even if you are talking to a person you KNOW will NEVER be a customer, do it anyway. That person may know someone who COULD be a customer. You can't tell, so treat them all as prospects and give it your best shot.
Think about what you do and the benefits you provide customers, or think about what you sell and the benefits. Remember, every business situation the customer wants to know, "What's In It For Me?".
With a little practice you can make your elevator speech so compelling they have to ask. Answering the "What do you Do?" question with "I sell the best extension ladders made in America!" might get a yawn in response. But give it a little twist and you have a winner.
"I'm a second story man and my ladder hasn't let me down yet!"
"Oh? Tell me more"
"My extension ladders help people get off the ground safely to do jobs as much as 45 feet in the air. Our ladders have extra wide steps on every other tread. Do you use ladders in your business?"
POW! Business connection made.
As easily as you can respond to "What's your name?", you should be able to recite your elevator speech, and be able to follow up wit
A home-based business is subject to many of the same laws and regulations affecting other businesses and you will be responsible for complying with them.There are some general areas to watch out for, but be sure to consult an attorney and your state department of labor to find out which laws and regulations will affect your business.Zoningered completely rehearsed, no thinking to it, when you get the question: "What do you do?"..
We're not talking labels here, or vague references.
"I'm in Hardware"
"I'm a Plumber"
"I sell life insurance and used cars".
"I'm a consultant "
"My company sells printing presses"
Or the worst of all "I'm in sales"
They all say what you do, but what they say is all about you. It should be all about them. It should describe how you add value. It should describe the benefits. Most of all, it should stimulate conversation!!!
Your well-rehearsed elevator speech should, in two sentences or less, explain what you do (benefits) not what you are (title). Every person in business should have an Elevator Speech. Your elevator speech should encourage conversation and get them thinking.
When you say what you do, what you say should get the response "Oh? Tell me more.." Even if you are talking to a person you KNOW will NEVER be a customer, do it anyway. That person may know someone who COULD be a customer. You can't tell, so treat them all as prospects and give it your best shot.
Think about what you do and the benefits you provide customers, or think about what you sell and the benefits. Remember, every business situation the customer wants to know, "What's In It For Me?".
With a little practice you can make your elevator speech so compelling they have to ask. Answering the "What do you Do?" question with "I sell the best extension ladders made in America!" might get a yawn in response. But give it a little twist and you have a winner.
"I'm a second story man and my ladder hasn't let me down yet!"
"Oh? Tell me more"
"My extension ladders help people get off the ground safely to do jobs as much as 45 feet in the air. Our ladders have extra wide steps on every other tread. Do you use ladders in your business?"
POW! Business connection made.
As easily as you can respond to "What's your name?", you should be able to recite your elevator speech, and be able to follow up wi
At our company we often get many emails from visitors to our sites saying how much they enjoy examples of cross cultural blunders. We are constantly asked for more. Bowing to pressure we have therefore complied some more examples of how cultural ignorance can and does lead to negative (and much of the time humorous) consequences.The following cultural blunders a
Your well-rehearsed elevator speech should, in two sentences or less, explain what you do (benefits) not what you are (title). Every person in business should have an Elevator Speech. Your elevator speech should encourage conversation and get them thinking.
When you say what you do, what you say should get the response "Oh? Tell me more.." Even if you are talking to a person you KNOW will NEVER be a customer, do it anyway. That person may know someone who COULD be a customer. You can't tell, so treat them all as prospects and give it your best shot.
Think about what you do and the benefits you provide customers, or think about what you sell and the benefits. Remember, every business situation the customer wants to know, "What's In It For Me?".
With a little practice you can make your elevator speech so compelling they have to ask. Answering the "What do you Do?" question with "I sell the best extension ladders made in America!" might get a yawn in response. But give it a little twist and you have a winner.
"I'm a second story man and my ladder hasn't let me down yet!"
"Oh? Tell me more"
"My extension ladders help people get off the ground safely to do jobs as much as 45 feet in the air. Our ladders have extra wide steps on every other tread. Do you use ladders in your business?"
POW! Business connection made.
As easily as you can respond to "What's your name?", you should be able to recite your elevator speech, and be able to follow up wi
In order to be a successful supervisor you need to be able to recognize the fact that challenges will emerge. How you deal with these challenges will have an effect on the relationships among your team members. Here are 3 basic types of situations you may encounter as a supervisor that will need to be dealt with quickly and professionally.1. How to supervise
Think about what you do and the benefits you provide customers, or think about what you sell and the benefits. Remember, every business situation the customer wants to know, "What's In It For Me?".
With a little practice you can make your elevator speech so compelling they have to ask. Answering the "What do you Do?" question with "I sell the best extension ladders made in America!" might get a yawn in response. But give it a little twist and you have a winner.
"I'm a second story man and my ladder hasn't let me down yet!"
"Oh? Tell me more"
"My extension ladders help people get off the ground safely to do jobs as much as 45 feet in the air. Our ladders have extra wide steps on every other tread. Do you use ladders in your business?"
POW! Business connection made.
As easily as you can respond to "What's your name?", you should be able to recite your elevator speech, and be able to follow up wi
It’s Business 101: Marketing and Sales are the two forces that drive business; whether it’s a small one-person operation or a global corporation, these are the two distinct channels of reaching customer and prospects. Or at least that’s the traditional thinking…The problem is that this traditional approach creates a rift between two forces that should be workin
"I'm a second story man and my ladder hasn't let me down yet!"
"Oh? Tell me more"
"My extension ladders help people get off the ground safely to do jobs as much as 45 feet in the air. Our ladders have extra wide steps on every other tread. Do you use ladders in your business?"
POW! Business connection made.
As easily as you can respond to "What's your name?", you should be able to recite your elevator speech, and be able to follow up with several clarifying sentences. After that salesmanship takes over and off you go.
Craft your Elevator Speech so the other person can't say:
"That's nice, but I'm not interested"
"We already have one of those"
Think benefits. Work to get the "Oh? Tell me more" response. And do it in two sentences or less.
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Are You Correctly Reading Your Prospect's Signals?
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