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Casual Articles - Stop Screwing Up Your Sales Letter
In my career I have frequently noticed that persons who move into positions of power and authority, whether in the business or political world, change, and seldom for the better. When I was promoted to an executive level position years ago, my sister-in-law, who belonged to a strong union all of her career, told my wife that once I was a vice president I woul
The eye likes to scan a few words and then move down to another line. That's what it has been trained to do with newspapers. Newspapers have their text in easy to scan columns.
Even hard cover books have very readable pages... and that's about as long as you would want a sentence to be.
Please, no more small f
What do you do when public relations is too good? What happens when public relation goes beyond its mission and causes disruption in our society and civilization? What happens when public relations for something that would seem important goes wildly out of control and is spurred on by mass media hysteria and scares the ever living bejesus out of every citize
I began direct marketing before the internet and learned the basics of mail order marketing. I am glad to say that many webmaster have adopted the teachings of the old time, direct mail copy writers. They learned the hard way what would sell and what would not.
Mail order means spending thousands of dollars on every mailing. If that mailing doesn't produce sales there is hell to pay. Copywriters learn fast or they were out of work.
No, much of the writing on the internet is good. The problem is most have not learned about basic layout.
Notice how often you see a good sales message delivered in a very small, gray font. It's hard to read even when your nose is almost touching your computer screen.
Many people don't have perfect vision... plus our population is growing older and seeing well can be a challenge for seniors. Why obscure your sales message?
People will not work to understand what you are saying. It's hard enough to capture a visitor's eyeballs with a great headline... don't lose them because they have to strain to read the copy. One click and they're gone!
Use a font like Arial... large and black, so it jumps off the page.
Your page is too wide! Your lines too long!
If your sales letter fills the most screen your sentences will be way to long to read comfortably.
The eye likes to scan a few words and then move down to another line. That's what it has been trained to do with newspapers. Newspapers have their text in easy to scan columns.
Even hard cover books have very readable pages... and that's about as long as you would want a sentence to be.
Please, no more small fo
Who hasn't dreamed of winning the lottery or receiving some random windfall of money, which will solve all of their financial problems? Probably not a single person on this planet. We all dream of something like this happening, but the problem is that it's simply doesn't. Who, among the people reading this article, knows someone who received a million dolla
Mail order means spending thousands of dollars on every mailing. If that mailing doesn't produce sales there is hell to pay. Copywriters learn fast or they were out of work.
No, much of the writing on the internet is good. The problem is most have not learned about basic layout.
Notice how often you see a good sales message delivered in a very small, gray font. It's hard to read even when your nose is almost touching your computer screen.
Many people don't have perfect vision... plus our population is growing older and seeing well can be a challenge for seniors. Why obscure your sales message?
People will not work to understand what you are saying. It's hard enough to capture a visitor's eyeballs with a great headline... don't lose them because they have to strain to read the copy. One click and they're gone!
Use a font like Arial... large and black, so it jumps off the page.
Your page is too wide! Your lines too long!
If your sales letter fills the most screen your sentences will be way to long to read comfortably.
The eye likes to scan a few words and then move down to another line. That's what it has been trained to do with newspapers. Newspapers have their text in easy to scan columns.
Even hard cover books have very readable pages... and that's about as long as you would want a sentence to be.
Please, no more small f
Postcard Marketing Technique #1 Get Their Attention With a Powerful HeadlineDon't try to close your sale with postcards. There isn't enough room to provide all the information needed to close get the listing. Instead, briefly state the major benefit(s) you offer to attract your prospect's attention. Then motivate them to get more
Notice how often you see a good sales message delivered in a very small, gray font. It's hard to read even when your nose is almost touching your computer screen.
Many people don't have perfect vision... plus our population is growing older and seeing well can be a challenge for seniors. Why obscure your sales message?
People will not work to understand what you are saying. It's hard enough to capture a visitor's eyeballs with a great headline... don't lose them because they have to strain to read the copy. One click and they're gone!
Use a font like Arial... large and black, so it jumps off the page.
Your page is too wide! Your lines too long!
If your sales letter fills the most screen your sentences will be way to long to read comfortably.
The eye likes to scan a few words and then move down to another line. That's what it has been trained to do with newspapers. Newspapers have their text in easy to scan columns.
Even hard cover books have very readable pages... and that's about as long as you would want a sentence to be.
Please, no more small f
Is it possible to outsource to foreign countries without disrespecting the American worker? Some say it is impossible to appease the unions and all they do is keep asking for more money, benefits and outrageous demands. When the company or corporation does not give in the demands that they seek then the union stops working hard and does work slowdowns, which
Use a font like Arial... large and black, so it jumps off the page.
Your page is too wide! Your lines too long!
If your sales letter fills the most screen your sentences will be way to long to read comfortably.
The eye likes to scan a few words and then move down to another line. That's what it has been trained to do with newspapers. Newspapers have their text in easy to scan columns.
Even hard cover books have very readable pages... and that's about as long as you would want a sentence to be.
Please, no more small f
We often hear ‘the customer is king’. I don’t believe it.First, many customers do not behave like kings. Some act more like ruffians than royalty. You might want to disregard this kind of customer altogether. But it’s tough to disregard a king.Second, in certain cultures, the king was revered but also feared. Hardly the best metaphor to bring clo
The eye likes to scan a few words and then move down to another line. That's what it has been trained to do with newspapers. Newspapers have their text in easy to scan columns.
Even hard cover books have very readable pages... and that's about as long as you would want a sentence to be.
Please, no more small fonts and long, long sentences.
Finally, white only for your background... black type on a white background.
And, please, never...ever put white type on a black background. If you run a split test you will learn it just does not sell!
Short sentences and paragraphs always. Seldom should a paragraph be longer than two or three sentences.
Paragraphs must be indented. Testing mail order letter’s proved that indenting helped to draw the eye from the end of one paragraph to the first line of the next…
and increased sales.
All words, including headlines, in upper and lower case. Why, because that is what the eye is accustomed to seeing. It's not nice to confuse eyeballs!
Everything concerning your sales letter must capture and hold your visitor's interest and attention or your brilliant writing will fail.
The details discussed here can increase your sales by 3% to 10% or more... so just stop screwing up your sales letter!
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