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Casual Articles - Flea Marketing Lessons
There's no question about it, without advertising, it doesn't matter how good your product or service is. If people don't know you exist, you're not going to sell a thing. However, just advertising isn't enough. You have to be able to write the kind of ad that will force people to dig into their wallets. The problem is, many of us don't know how to write that killer ad. Well, believe it or not, when you break it down to the actual essentials, there are only 3 keys to writing a kill
Apparently, the sales process
Potential Franchisees seeking a business opportunity that can be run from have never had such a great choice. Franchisors have now realised that the potential for home based franchises is huge. More and more people want to leave the rat race and work for themselves at the same time as keeping their overheads low.The types of businesses that can be successfully run from home are wide and varied. They include businesses like financial solutions, business advice, computer repai
I've never been afraid to be different, to take the road less traveled, to wander off the beaten path and run gleefully right over a cliff. Fortunately for me, the flea market is on low ground and I had the chance to learn a few things just watching people.
Pop Quiz: Is it best to wedge your booth between other booths piled with junk, where nobody even notices you are there? Or is it better to have a booth out in the open away from the clutter, where people can easily see you and get to your booth?
I learned the hard way. My booth was out in the open away from the clutter, where people could easily pick up speed and zoom right past. (But I was right next to a support beam, so at least I knew the roof wouldn't cave in on me.)
Apparently, the sales process
You have just opened your business and are about to place your first ad in the newspaper or Yellow Pages. The rep asks you if you have a logo. Gulp. A logo? You panic and realize you have to have one and fast. After all, every business has a logo and look how successful they have become. Check out Coke, Microsoft, Honda, Wal-Mart, and the list goes on and on. So you grab the local directory and pick a graphic designer or ad agency and get moving. Thousands of dollars later, you pre
I've never been afraid to be different, to take the road less traveled, to wander off the beaten path and run gleefully right over a cliff. Fortunately for me, the flea market is on low ground and I had the chance to learn a few things just watching people.
Pop Quiz: Is it best to wedge your booth between other booths piled with junk, where nobody even notices you are there? Or is it better to have a booth out in the open away from the clutter, where people can easily see you and get to your booth?
I learned the hard way. My booth was out in the open away from the clutter, where people could easily pick up speed and zoom right past. (But I was right next to a support beam, so at least I knew the roof wouldn't cave in on me.)
Apparently, the sales process
Quite possibly the biggest challenge facing any restaurant is how to increase the numbers of guests in your restaurant. For years owners have been trying new ideas and concepts to attract customers to their restaurants. Daily specials, sponsoring local sports or musical events and advertising in local newspapers or high schools are all tested methods of drawing guests into your restaurant, but they are dated and have a minimal impact if any.The true secret to increasing the
Pop Quiz: Is it best to wedge your booth between other booths piled with junk, where nobody even notices you are there? Or is it better to have a booth out in the open away from the clutter, where people can easily see you and get to your booth?
I learned the hard way. My booth was out in the open away from the clutter, where people could easily pick up speed and zoom right past. (But I was right next to a support beam, so at least I knew the roof wouldn't cave in on me.)
Apparently, the sales process
I’m always amazed that people would spend months to develop their web site, pay thousands of dollars to have it put together and then... they just let it sit in the cyber space without generating any new leads.Listen, if you hired a sales person for your business and they didn’t perform what would you do? You would fire them faster then they could say “but, I tried”, wouldn’t you? So why do you put up with a web site that doesn’t sell?Right now I can hear you scream “
I learned the hard way. My booth was out in the open away from the clutter, where people could easily pick up speed and zoom right past. (But I was right next to a support beam, so at least I knew the roof wouldn't cave in on me.)
Apparently, the sales process
Looking to get that job you’ve always wanted? Or maybe you want to get accepted to one of the toughest schools in the country. Personal Branding (Marketing) may get you there…Ok I’m beginning to sound like the infomercials I wake up to at 3 in the morning. Usually I just smash the front of the tv with my half dead hand. Sometimes I think I’m lucky enough to have the remote curled under my arm so I can conveniently shut the TV off. But, usually it doesn’t work and I have to t
Apparently, the sales process at the flea market works like this:
Step one, some fool actually stops to look at a toaster-oven with only three coils missing, partially blocking the aisle.
Step two, a traffic jam ensues as more people come along and completely block the aisle.
Step three, to relieve their boredom, they buy "treasures" they would gladly have passed by if they could just have picked up enough momentum to keep walking. Isn't that a lot like how "gurus" sell stuff on the Internet?
Step four, they go home and brag about their great "find" and how it cost them almost 14 cents less than any of the other "Happiness is surviving your own cooking" commemorative plaques in their collection.
I leaned my second lesson. To sell anything, you have to slow people down. So I stood in front of my booth.
"Free bookmark, sir?"
Sir hesitates, then takes the bookmark.
"It featur
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