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Casual Articles - Successfully Selling Your Professional Services
Top 7 Secret Ways to Improve Sales in Your Franchised Business
Many franchisees of large companies believe that their franchisors are completely and totally responsible for their success. And most franchising companies have really successful marketing programs set up for their franchisees. However, I want you to consider something for a moment and that is all marketing regardless of the type of business changes slightly with regional variations and demographics.This is not to say that your franchisor’s marketing plan will not serve you, as it surely is proven and is a Great Start. But I want you to start thinking about your place in the community around you and think on the comment by politicians that all politics is local and to th
s. In addition, you may believe that self promotion is somehow unprofessional aMany franchisees of large companies believe that their franchisors are completely and totally responsible for their success. And most franchising companies have really successful marketing programs set up for their franchisees. However, I want you to consider something for a moment and that is all marketing regardless of the type of business changes slightly with regional variations and demographics.This is not to say that your franchisor’s marketing plan will not serve you, as it surely is proven and is a Great Start. But I want you to start thinking about your place in the community around you and think on the comment by politicians that all politics is local and to th
Direct Mail Marketing is a Rifle, Not a Shotgun, Says Direct Response Advertising Services Company
When I served in the British Special Forces, I learned a lesson from a sniper that applies directly to your success at direct mail marketing.I had a buddy in my Reconnaissance Troop who could kill a man at 800 metres with one bullet, even if the man was walking. Scottie was a sniper. His motto was the motto of all snipers, “One round, one kill.”The job of a sniper in wartime is to kill specific people at specific places at specific times. Snipers don’t engage all the enemy on all fronts. Instead, they are given orders to kill “high-value targets.” And they are expected to kill those people with one shot from a concealed position. They shouldn
As a professional service provider you face special challenges promoting yourself to potential clients. You may have certain restrictions on how you market or advertise. You may feel overwhelmed by the demands of being both owner and employee. You might not have a strong base of effective selling & marketing skills. In addition, you may believe that self promotion is somehow unprofessional aWhen I served in the British Special Forces, I learned a lesson from a sniper that applies directly to your success at direct mail marketing.I had a buddy in my Reconnaissance Troop who could kill a man at 800 metres with one bullet, even if the man was walking. Scottie was a sniper. His motto was the motto of all snipers, “One round, one kill.”The job of a sniper in wartime is to kill specific people at specific places at specific times. Snipers don’t engage all the enemy on all fronts. Instead, they are given orders to kill “high-value targets.” And they are expected to kill those people with one shot from a concealed position. They shouldn
I Hate My Job: Does This Sound Like Something You Say?
I hate my job.Do you find yourself saying this on a regular basis?Do you dread having to face another day at work?Do you sometimes wish you’d be fired or laid off just to escape your daily prison?If so, join the club. You might be surprised how many people spend years (and years and years…) staying in the same job that they hate.If you constantly say to yourself “I hate my job” then it’s time you did something about it.And if you’re the type of person who keeps telling your friends “I hate my job” and expecting that they will care, you’d really better start doing something about it before you lose all your friends. No one likes t
lf to potential clients. You may have certain restrictions on how you market or advertise. You may feel overwhelmed by the demands of being both owner and employee. You might not have a strong base of effective selling & marketing skills. In addition, you may believe that self promotion is somehow unprofessional aI hate my job.Do you find yourself saying this on a regular basis?Do you dread having to face another day at work?Do you sometimes wish you’d be fired or laid off just to escape your daily prison?If so, join the club. You might be surprised how many people spend years (and years and years…) staying in the same job that they hate.If you constantly say to yourself “I hate my job” then it’s time you did something about it.And if you’re the type of person who keeps telling your friends “I hate my job” and expecting that they will care, you’d really better start doing something about it before you lose all your friends. No one likes t
Notes for Newbies - Part Eleven - Networking, Mentoring and Some Magic Words
Hello againToday we want to talk about where you can look for some help. This is useful anytime, but especially when things don’t seem to be going too well in the early days.Networking Networking is a great way not only to get some help when you need it, but to help you keep up with what’s new in the business. Here’s a bit of good advice, though:Network with successful people, not other Newbies. This sounds harsh, but, think about it. If you want to get very good at chess or bridge, you play with people who are better at these games than you. If you want to become an ace at tennis, you must play with people who
advertise. You may feel overwhelmed by the demands of being both owner and employee. You might not have a strong base of effective selling & marketing skills. In addition, you may believe that self promotion is somehow unprofessional aHello againToday we want to talk about where you can look for some help. This is useful anytime, but especially when things don’t seem to be going too well in the early days.Networking Networking is a great way not only to get some help when you need it, but to help you keep up with what’s new in the business. Here’s a bit of good advice, though:Network with successful people, not other Newbies. This sounds harsh, but, think about it. If you want to get very good at chess or bridge, you play with people who are better at these games than you. If you want to become an ace at tennis, you must play with people who
Press Releases Are Not Just For Big Announcements
Despite what you may, think press releases are not only for when you have important news or a big announcement to make. All it takes is a slant on what you are putting out and you can write press releases any time and get them published.There are a couple of things to keep in mind when you are looking to have your press release published, however.The first is to let them know how your community has a niche that your company fills. This could be anything from a Kosher deli to custom Harley paint jobs. The important thing is to let the community know that you are the answer to their questions or things they didn't even know they needed.If your compa
loyee. You might not have a strong base of effective selling & marketing skills. In addition, you may believe that self promotion is somehow unprofessional aDespite what you may, think press releases are not only for when you have important news or a big announcement to make. All it takes is a slant on what you are putting out and you can write press releases any time and get them published.There are a couple of things to keep in mind when you are looking to have your press release published, however.The first is to let them know how your community has a niche that your company fills. This could be anything from a Kosher deli to custom Harley paint jobs. The important thing is to let the community know that you are the answer to their questions or things they didn't even know they needed.If your compa
Job Application Form - Giving the Professional Image
So, it is time to start looking for a new job. Are you prepared to fill out your job application form? It used to be that only companies offering minimum wage or retail job positions required that you fill out a job application form, but now many corporations are having even the most professional applicants fill out the form. Do you know what you will need to provide the detailed information?A job application form may seem like a piece of cake, but in fact you will have a small amount of space to present yourself in a professional manner. You need to know what information to include to keep your job application form irresistible to your potential employer. The first
s. In addition, you may believe that self promotion is somehow unprofessional and pushy or even unnecessary. Very often, professionals "open up shop" and expect, much like in the Field of Dreams, "if you build it, they will come."So, it is time to start looking for a new job. Are you prepared to fill out your job application form? It used to be that only companies offering minimum wage or retail job positions required that you fill out a job application form, but now many corporations are having even the most professional applicants fill out the form. Do you know what you will need to provide the detailed information?A job application form may seem like a piece of cake, but in fact you will have a small amount of space to present yourself in a professional manner. You need to know what information to include to keep your job application form irresistible to your potential employer. The first
I don't deny that there is some validity to this approach; for instance, if you rent space in a strategic location and let your colleagues know you're there t
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