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Casual Articles - Long Sales Letters vs. Short Sales Letters
Franchising is one of the easiest ways to increase brand name recognition. A strong brand name will absolutely help the success of the franchising company including both the franchisor and the franchised outlets or franchisees. Brands and franchising are nearly synonymous and often companies that are not franchises or do not use a franchising structure ar
Although many people will tell you that "research has shown longer sales letters pull better," the only research you should be paying attention to is your own. Long sales letters don't pull well for everyone.
There's an easy way to answer to the question of how long or short a sales letter should be. (It's the same for other similar questions of tone, diction, and how mu
WHAT ARE MERCHANT ACCOUNTS?There are four most common Merchant Accounts:• Visa Merchant Account • MasterCard Merchant Account • American Express Merchant Account • Interac (Debit Cards/Bank Debit Cards) Merchant AccountWhen you are setting-up your Payment Process System you will apply for Merchants Accounts on each Ca
I doubt that the question will be answered definitively, but after hearing from other Internet copywriters and after considering the issue myself, I've learned that if you follow three guidelines, the issue of length will become almost irrelevant.
Guideline #1) TELL PROSPECTS WHAT THEY WANT AND NEED TO KNOW TO MAKE A BUYING DECISION.
Interested prospects will read even a sales letter of several pages long if they are interested and if your sales letter has good content. Many of us are more interested in telling prospects what WE want them to know. But we should all be telling prospects what THEY want and need to know.
Guideline #2) OMIT NEEDLESS WORDS.
This guideline is actually Rule #17 from Strunk & White's famous little book on writing, _The_Elements_of_Style_. (If you write, you really should read this small but influential book.)
Anything that doesn't have a direct purpose or work toward winning over your prospect should be cut out. I don't care how much you want to tell them about what a great reputation your company has and how successful you were last year. Unless that information takes the reader one step closer to buying (admittedly, sometimes it does), cut it.
Do the research and know your target audience. Then, write with their needs in mind. Write everything your prospects want and need to read, but write ONLY what they want and need to read. Cut the rest.
Guideline #3) TEST. TEST. TEST.
This is the best indicator of how long your sales letter should be. If you don't like to test, you have to rely on luck. Not a good idea. Put together the best sales letter you can with everything a prospect needs to know to make a buying decision, cut out anything that's not essential reading for your prospect, then run it. Record the results. Rewrite a portion of the letter. Test again. Record the results. Keep doing this until conversion rates improve and you'll know how long your sales letter needs to be. Of course, this kind of testing is much easier online than in offline direct mail, but it needs to be done. (Offline direct mail will probably require a split mailing.)
Although many people will tell you that "research has shown longer sales letters pull better," the only research you should be paying attention to is your own. Long sales letters don't pull well for everyone.
There's an easy way to answer to the question of how long or short a sales letter should be. (It's the same for other similar questions of tone, diction, and how muc
Preparing for an interview for an audit job is no different than preparing for any other job interview. If you keep in mind a few simple facts, you’ll be able to field any questions shot at you, and create a positive impression on those who’ll be making the hiring decisions for the jobs you’re seeking.1. Consider your audience.
Interested prospects will read even a sales letter of several pages long if they are interested and if your sales letter has good content. Many of us are more interested in telling prospects what WE want them to know. But we should all be telling prospects what THEY want and need to know.
Guideline #2) OMIT NEEDLESS WORDS.
This guideline is actually Rule #17 from Strunk & White's famous little book on writing, _The_Elements_of_Style_. (If you write, you really should read this small but influential book.)
Anything that doesn't have a direct purpose or work toward winning over your prospect should be cut out. I don't care how much you want to tell them about what a great reputation your company has and how successful you were last year. Unless that information takes the reader one step closer to buying (admittedly, sometimes it does), cut it.
Do the research and know your target audience. Then, write with their needs in mind. Write everything your prospects want and need to read, but write ONLY what they want and need to read. Cut the rest.
Guideline #3) TEST. TEST. TEST.
This is the best indicator of how long your sales letter should be. If you don't like to test, you have to rely on luck. Not a good idea. Put together the best sales letter you can with everything a prospect needs to know to make a buying decision, cut out anything that's not essential reading for your prospect, then run it. Record the results. Rewrite a portion of the letter. Test again. Record the results. Keep doing this until conversion rates improve and you'll know how long your sales letter needs to be. Of course, this kind of testing is much easier online than in offline direct mail, but it needs to be done. (Offline direct mail will probably require a split mailing.)
Although many people will tell you that "research has shown longer sales letters pull better," the only research you should be paying attention to is your own. Long sales letters don't pull well for everyone.
There's an easy way to answer to the question of how long or short a sales letter should be. (It's the same for other similar questions of tone, diction, and how mu
Sifting through the CompetitionIn recent years, as the access to the Internet has increased significantly, the number of brick and mortar and e-commerce firms offering background checks has truly exploded. Fraud has existed for over 5,000 years, since the civizations of ancient Egypt and Mesopotamia, and it's been growing ever since.Mos
Do the research and know your target audience. Then, write with their needs in mind. Write everything your prospects want and need to read, but write ONLY what they want and need to read. Cut the rest.
Guideline #3) TEST. TEST. TEST.
This is the best indicator of how long your sales letter should be. If you don't like to test, you have to rely on luck. Not a good idea. Put together the best sales letter you can with everything a prospect needs to know to make a buying decision, cut out anything that's not essential reading for your prospect, then run it. Record the results. Rewrite a portion of the letter. Test again. Record the results. Keep doing this until conversion rates improve and you'll know how long your sales letter needs to be. Of course, this kind of testing is much easier online than in offline direct mail, but it needs to be done. (Offline direct mail will probably require a split mailing.)
Although many people will tell you that "research has shown longer sales letters pull better," the only research you should be paying attention to is your own. Long sales letters don't pull well for everyone.
There's an easy way to answer to the question of how long or short a sales letter should be. (It's the same for other similar questions of tone, diction, and how mu
In the contemporary world, when mutual trust, honesty, and reliability have all become questionable, and with the increasing incidence of criminal activities, the services of background search agencies have become crucial. Job applicants, existing employees, and even volunteers for jobs may all be submitted to background checks.Background search agen
This is the best indicator of how long your sales letter should be. If you don't like to test, you have to rely on luck. Not a good idea. Put together the best sales letter you can with everything a prospect needs to know to make a buying decision, cut out anything that's not essential reading for your prospect, then run it. Record the results. Rewrite a portion of the letter. Test again. Record the results. Keep doing this until conversion rates improve and you'll know how long your sales letter needs to be. Of course, this kind of testing is much easier online than in offline direct mail, but it needs to be done. (Offline direct mail will probably require a split mailing.)
Although many people will tell you that "research has shown longer sales letters pull better," the only research you should be paying attention to is your own. Long sales letters don't pull well for everyone.
There's an easy way to answer to the question of how long or short a sales letter should be. (It's the same for other similar questions of tone, diction, and how mu
Your IT business is starting to grow. It’s still a bit quiet occasionally, but at other times you’re finding the workload a bit much. You don’t want to employ someone full-time, but someone part-time for specific tasks, depending on their expertise, may be useful.It is a good idea to get together a team of subcontractors BEFORE you need them, with d
Although many people will tell you that "research has shown longer sales letters pull better," the only research you should be paying attention to is your own. Long sales letters don't pull well for everyone.
There's an easy way to answer to the question of how long or short a sales letter should be. (It's the same for other similar questions of tone, diction, and how much text you should emphasize.) Determine the needs and desires of your readers and you'll have your answer.
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