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Casual Articles - Your Clients Buying What You're Selling
There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.Text logoA text logo (also sometimes called a logotype or word mark) is a logo largely made up of the text of the company’s name. This type of logo can have some graphic elements – lines, boxes, borders – that interact with, surround, or even form
In the late 1950’s Fredrick Herzberg did a landmark study on human relations and how it related to motivation in the workplace. He concluded that there were two factors relating to motivation in the workplace and broke it down into the hygiene theory and the motivation theory. The first part if his findings related to the work environment. The elements of hygiene involved:•The company •Polices and its administration •The supervision people receive on the job •Working conditions •Interpersona
"I feel a little stuck," she shared in our last call. "Every time I try running another ad or sending another mailer, I only generate enough new work to make up for the additional cost I've expended. I can't hire an additional employee until I get more work, but I can't seem to get more work. I really want to m
Outsourcing today is no longer seen as an option only for repetitive, non-innovative, and non-strategic functions; it is increasingly being evaluated and regarded as a viable option for more strategic business functions. One such area that has seen new and growing interest in outsourcing is outsourced product development. In the backdrop of speedily changing business environment, stiff competition, and declining market shares, companies have been challenged to expand into new markets, introduce new a
"I feel a little stuck," she shared in our last call. "Every time I try running another ad or sending another mailer, I only generate enough new work to make up for the additional cost I've expended. I can't hire an additional employee until I get more work, but I can't seem to get more work. I really want to m
Looking for a way to change up your mortgage broker marketing? Probably the easiest way to deliver an efficient, cost effective marketing is with the use of a simple post card.Most mortgage brokers have used post card marketing at some point, but their message is frequently diluted because they deliver the simply rate sheets. The postcard doesn’t capture the attention of the reader, and as a result, doesn’t yield much return for the mortgage broker.There’s a far better way to use postcar
"I feel a little stuck," she shared in our last call. "Every time I try running another ad or sending another mailer, I only generate enough new work to make up for the additional cost I've expended. I can't hire an additional employee until I get more work, but I can't seem to get more work. I really want to m
The Gallup Organization surveyed 200,000 individuals in 36 organizations, across 21 industries about their level of engagement. Only 29% of employees reported that they were engaged or highly engaged at work. An astounding 55% reported that they were not engaged (think of their attitude as “wait-and-see”) and an even more revealing 16% reported that they were actively disengaged (think of behavior such as complaining, arguing and actively sabotaging the organization’s efforts).The same research reveals that emp
It's true! Ask any delegate whether they got their joining instructions and they'll look at you blankly. If you explain that we sent you a letter describing the event and how to get here; a small glimmer of light starts to burn. This piece of event jargon is one of the few technical terms that delegates don't really need to know about.To give your delegates complete confidence that your event is well organized and that their every need has been considered, it is well worth the preparation time to design compreh
My next question threw her -- "What are you selling?" "What do you mean? I'm selling cleaning services," she responded. "No, what are you REALLY selling? Or look at it this way, what are your clients buying?"
It took a couple more rounds before she understood what I meant. Many service business owners run out to the marketplace without a clear understanding of
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