Casual Articles - Business

Copy Makeovers Made Easy
Copy makeovers can work magic.Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got.Chances are you’re sitting on some solid (yet hidden) sales material. Often simple copy makeovers can work wonders in terms of response. So, before you crumple it up and toss your sales letter in the trash, try tweaking it first. You might be surprised at the result.Here are 3 simple steps to complete copy makeovers...Copy Makeovers -- Strategy #1: Create A More Compelling Headline.This is critical. The headline is the first thing your audience sees. It either "grabs" prospects by the jugular... or it doesn't. If the headline fails, nothing else matters much because it won’t even get a fair reading.Make your headline and/or sub-heading alluring. Talk to your prospect about what is most important to her. Think in terms of the BIG BENEFIT your product offers and deliver it in a captivating and compelling way.Craft a handful of words that attract attention, identify specific target markets, and deliver enough interest and intrigue to pull true prospects inside. If you’re struggling with your headline, just think about the greatest advantage your product offers and promise it right up front.Copy Makeovers -- Strategy #2: Take The "YOU" Point Of View.You're weight-loss story might be admirable, but what does it mean to your reader or prospect? Talk about yourself and the audience turns off. Talk to your reader one-on-one about something important in her life… and you’ve got her undivided attention – at least momentarily.If you could re-shape your story... if you could express it in a way that was more meaningful to your individual readers, you'd quickly capture their interest.There's a difference between telling your audience that you lost X number of pounds... and telling them how they can lose X pounds, enjoy the process, and feel terrific about their slim, new look.Remember the old marketing phrase "What's In It For Me

every 200 visitor that land at your site 7 will buy your product.

How to improve the sales conversion rate.

Make navigation through your site to your order page so simple a ten year old can find it.
Make bold call to action. Example, BUY NOW, or ORDER HERE. Put it near the top, at the middle and near the bottom of you sales page.
If you offer free shipping indicate this at your home page and prominently on your sales page. Research has shown that free shipping is the second most important consideration for buyers apart from price.
Your web page should load fast. Imagine a potential customer clicking to your order page with the intention to buy only to be frustrated by a slow loading page. The importance of fast loading pages cannot be over-emphasized. Some of the ways to reduce loading time are:
1. Reduce the number of graphics on your page. Apart from the number, you can also reduce the size of the graphics. There are a number of software you can use to reduce the size of your graphics.
2. Always specify the dimensions of your graphics in your html coding. In your IMG tag be sure to specify the width and height of your graphics. This makes it easy for the web browser to load the page because it doesn’t have
  Hiring A PR Agency - A Headhunter's View
  Since so much has been written about how to go about finding a PR agency, I thought it timely to examine the process from my perspective - a consultant who is also a PR headhunter.Throughout the U.S. there are thousands of PR firms of all sizes who claim to specialize in dozens of different specialty categories.As the person designated within your company to identify and hire a PR firm, where do you start? What do you look for? How much should you pay? What characteristics of the PR firm differentiates it from others - and are those differences important to your company? What size firm should you hire? What about account conflicts? Is the firm's location important? Who's going to work on your business? What about performance and results? What should you reasonably expect and how do you measure success?These are only some of the questions that will undoubtedly arise in your quest to hire a firm.From my experience, all of these questions should be asked and answered before signing on with a PR firm. However, the real issues that become important should be evaluated within the context of your company's needs and goals. Chances are the answers will fall somewhere in the proverbial gray area.Going solo Should you decide to identify a PR firm on your own, there are many reference materials available which can help you quantify the players. However, without the tools and the inside knowledge of how PR firms work and which will work best for your company, the task can be difficult to qualify.Many solo searchers rely on references from colleagues, industry sources and the like to help them target a group of likely PR firms. The tough part however, is evaluating the relationship between members of your company and the PR firm. Additionally, not every PR agency is listed and quantified in every directory. New ones are popping up all the time and others are merging, being acquired or just fading away. When working with a limited knowledge-base, evaluation can become problematic.The key to any successful PR agency search lies in the depth of the research
  Do you know your conversion rates? Conversion rate is the number of visitors to your site that take the desired action against the total number of visitors in a particular period or time. Research has shown that 60% of websites do not know their conversion rates. Then how do you improve your site’s performance if you do not know your conversion rates? What do you take into consideration when making changes to your site’s design? What do you do when you have plenty of visitors yet very few of them take the desired action? What do you want your visitors to do? How are they going to do it? What is the next step for your visitor after taking the desired action?
  These and other questions can easily be answered if some efforts are made towards tracking and calculating websites’ conversion rates.
  Converting your visitor is the ultimate aim of any website. Making the visitor to take the desired action is the fulfillment of a process that started from wherever the visitor clicked to come to your site. The desired action could be;
  1. Sales
  2. Subscribing to your newsletter or book-marking a page.
  3. Taking a survey.
  4. Downloading a software or ebook
  5. Clicking on a link.
  6. Going through the process (that is, clicking from page to page ) before clicking on the order button.
  7. Etc
  Most of the time we think conversion starts when the visitor lands on our Site. But conversion actually starts from wherever the visitor first locates our site. How the site was located. What description the visitor sees before clicking to your site or what recommendation or word of mouth brought the visitor to your site. This pre-conversion state is what to a large extent, can determine whether conversion actually takes place or not. This is what I call the keyword-title-description-landing page formula. This formula is explained in my free ebook “Google Adwords Made Easy”. You can download this free ebook at home base business ideas site.
  What enables conversion to take place.
  A visitor landing at your site should immediately feel comfortable with your site. First impression as they say matters a lot. For conversion to take place you must hold the visitor’s attention once he lands on your site. Some of the points to note that make for easy conversion are:
  1. Your website should load fast. The next site is a click away. If your site loads slowly your visitor clicks away and you have lost a potential customer. Usually, graphics, animations, are the cause of slow loading pages. Your can use some software, available free on the internet, to reduce the size of your graphics so that they load fast.
  2. Your site should have a professional look about it. It should at first glance portray a quality site. This adds a little bit of credibility to the site. The site is then seen as a serious site.
  3. State your case quickly. Let your visitor know what your site is about in a few words. Don’t go rambling about your achievements. That can come later. Give the visitor what he is looking for.
  4. Arrange your content in an easy to understand way. Whether you are using Tables or CSS for site design, make sure your content is arranged in such a way that the visitor moves from one section of the site to another without confusion or frustration. If you are catering to different kinds of visitors, demarcate your site or page clearly showing these different sections for visitors.
  5. Include your Privacy Policy, Phone Numbers, About Us information on every page of your site. This builds some element of trust. Visitors may not click to these pages but the fact that they are there builds some credibility.
  6. Do not irritate your visitors with bad grammar or typos. Check and crosscheck your content. Ask somebody to read through your content and point out grammatical errors and typos. These kinds of errors portray a site as unserious and therefore suspect.
  7. If you must use banners use them sparingly. Do not allow your banners to distract your visitors from the desired action to be taken. Banners are been clicked on less and less these days.
  Having taken care of all of the above, your site is set to present your visitors with your carefully packaged offer. You begin by getting to know your present conversion rates. It is only logical that before any action is taken to improve conversion rates, the present conversion rates are known.
  What is your website’s conversion rates.
  There are many actions a site may desire a visitor to take once he lands at the site. It is the conversion rates of these desired actions that you want to calculate.
  Lets look at some the typical conversion rates that need to be calculated and what can be done to improve them.
  1. The SALES CONVERSION RATE. This gives you an idea of how many visitors are buying your product out of the total number of visitors that visit you site.
  The sales conversion rate = number who bought / total number of visitors x 100
  So if you have about 10000 visitors in the month and out of that , 350 bought your product, your conversion rate is
  350 / 10000 x 100 = 3.5%
  This means that for every 200 visitor that land at your site 7 will buy your product.
  How to improve the sales conversion rate.
  1. Make navigation through your site to your order page so simple a ten year old can find it.
  2. Make bold call to action. Example, BUY NOW, or ORDER HERE. Put it near the top, at the middle and near the bottom of you sales page.
  3. If you offer free shipping indicate this at your home page and prominently on your sales page. Research has shown that free shipping is the second most important consideration for buyers apart from price.
  4. Your web page should load fast. Imagine a potential customer clicking to your order page with the intention to buy only to be frustrated by a slow loading page. The importance of fast loading pages cannot be over-emphasized. Some of the ways to reduce loading time are:
    1. Reduce the number of graphics on your page. Apart from the number, you can also reduce the size of the graphics. There are a number of software you can use to reduce the size of your graphics.
    2. Always specify the dimensions of your graphics in your html coding. In your IMG tag be sure to specify the width and height of your graphics. This makes it easy for the web browser to load the page because it doesn’t have t
      Trade Globalization
      International firms accelerated their globalization operations over the last few decades because of the development of the internet, improved telecommunications technology, the unending quest for cheap labour, improved international trade laws and treaties; and a spate of mergers and acquisitions forcing companies to be increasingly competitive. Improved telecommunications technology has also been a factor in the increase in global trade and investment. Cellular technology, wireless e-mail and all the spin off devices have had a huge impact on a company’s ability to conduct business thousands of miles outside of its home base.The unending quest to produce products more cheaply has also fuelled the drive for companies to globalize. Many companies today are establishing production centers in parts of the world where labour is cheap. India, China and Mexico continue to be popular countries for this practice. Mergers and Acquisitions have been the buzz words of the past few decades. The creation by merger of larger and leaner companies has forced smaller companies to seek non traditional ways of competing. Global trade and investment is one answer to this dilemma.Companies are in business to make money and are therefore always poised for ways to increase profits. Sometimes however changing circumstances (mergers and acquisitions) force companies to adopt strategies to stay in business. At other times they pursue opportunities arising from technological developments (internet and communications technology).Although there are many negative reactions to such international movement Globalization in business will probably continue to grow as new and better innovations in technology are developed.
      cking on the order button.
    3. Etc
    Most of the time we think conversion starts when the visitor lands on our Site. But conversion actually starts from wherever the visitor first locates our site. How the site was located. What description the visitor sees before clicking to your site or what recommendation or word of mouth brought the visitor to your site. This pre-conversion state is what to a large extent, can determine whether conversion actually takes place or not. This is what I call the keyword-title-description-landing page formula. This formula is explained in my free ebook “Google Adwords Made Easy”. You can download this free ebook at home base business ideas site.
    What enables conversion to take place.
    A visitor landing at your site should immediately feel comfortable with your site. First impression as they say matters a lot. For conversion to take place you must hold the visitor’s attention once he lands on your site. Some of the points to note that make for easy conversion are:
    1. Your website should load fast. The next site is a click away. If your site loads slowly your visitor clicks away and you have lost a potential customer. Usually, graphics, animations, are the cause of slow loading pages. Your can use some software, available free on the internet, to reduce the size of your graphics so that they load fast.
    2. Your site should have a professional look about it. It should at first glance portray a quality site. This adds a little bit of credibility to the site. The site is then seen as a serious site.
    3. State your case quickly. Let your visitor know what your site is about in a few words. Don’t go rambling about your achievements. That can come later. Give the visitor what he is looking for.
    4. Arrange your content in an easy to understand way. Whether you are using Tables or CSS for site design, make sure your content is arranged in such a way that the visitor moves from one section of the site to another without confusion or frustration. If you are catering to different kinds of visitors, demarcate your site or page clearly showing these different sections for visitors.
    5. Include your Privacy Policy, Phone Numbers, About Us information on every page of your site. This builds some element of trust. Visitors may not click to these pages but the fact that they are there builds some credibility.
    6. Do not irritate your visitors with bad grammar or typos. Check and crosscheck your content. Ask somebody to read through your content and point out grammatical errors and typos. These kinds of errors portray a site as unserious and therefore suspect.
    7. If you must use banners use them sparingly. Do not allow your banners to distract your visitors from the desired action to be taken. Banners are been clicked on less and less these days.
    Having taken care of all of the above, your site is set to present your visitors with your carefully packaged offer. You begin by getting to know your present conversion rates. It is only logical that before any action is taken to improve conversion rates, the present conversion rates are known.
    What is your website’s conversion rates.
    There are many actions a site may desire a visitor to take once he lands at the site. It is the conversion rates of these desired actions that you want to calculate.
    Lets look at some the typical conversion rates that need to be calculated and what can be done to improve them.
    1. The SALES CONVERSION RATE. This gives you an idea of how many visitors are buying your product out of the total number of visitors that visit you site.
    The sales conversion rate = number who bought / total number of visitors x 100
    So if you have about 10000 visitors in the month and out of that , 350 bought your product, your conversion rate is
    350 / 10000 x 100 = 3.5%
    This means that for every 200 visitor that land at your site 7 will buy your product.
    How to improve the sales conversion rate.
    1. Make navigation through your site to your order page so simple a ten year old can find it.
    2. Make bold call to action. Example, BUY NOW, or ORDER HERE. Put it near the top, at the middle and near the bottom of you sales page.
    3. If you offer free shipping indicate this at your home page and prominently on your sales page. Research has shown that free shipping is the second most important consideration for buyers apart from price.
    4. Your web page should load fast. Imagine a potential customer clicking to your order page with the intention to buy only to be frustrated by a slow loading page. The importance of fast loading pages cannot be over-emphasized. Some of the ways to reduce loading time are:
      1. Reduce the number of graphics on your page. Apart from the number, you can also reduce the size of the graphics. There are a number of software you can use to reduce the size of your graphics.
      2. Always specify the dimensions of your graphics in your html coding. In your IMG tag be sure to specify the width and height of your graphics. This makes it easy for the web browser to load the page because it doesn’t have
        12 Essential Marketing Questions You Should Ask
        Planning your marketing is your essential first step. Asking good questions regarding your marketing, can also help to get you thinking about what is required and which methods you will use or deploy to achieve your objectives. Answer all of these 12 questions, and stand back for an excellent increase in sales, enquiries, prospects and referrals.Pour yourself a good strong mug of coffee, sit down with pen, paper and open mind, and tackle each question, one by one.1. What are your objectives for the next 12 monthsNew Customers? Sales? Downloads? Signups? JV Partners?2. Who is your target audience/market, or ideal customer?3. What are the real needs and desires of your target market?4. What are the frustrations of your target market?5. What single unique benefit or differentiator do you have or offer?6. What specific problems are you solving on behalf of prospects and customers?7. What is your marketing budget?8. How do you reach your market? (What tactics do you use)9. What media does your prospects use/read, and which one will you use to reach them?(This could also include which modes of FREE publicity will you use)10. What specific marketing materials/documents do you need/use as part of your sales process?11. Who serves the same audience as you and can refer business to you?12. Who else is on board as part of your marketing team to help share responsibility/workload and ensure the correct marketing tasks get done?Asking good questions, helps to focus the mind, and quite often motivate you to find/generate the answer.Hope it helps.Fraser J. Hay
        internet, to reduce the size of your graphics so that they load fast.
      3. Your site should have a professional look about it. It should at first glance portray a quality site. This adds a little bit of credibility to the site. The site is then seen as a serious site.
      4. State your case quickly. Let your visitor know what your site is about in a few words. Don’t go rambling about your achievements. That can come later. Give the visitor what he is looking for.
      5. Arrange your content in an easy to understand way. Whether you are using Tables or CSS for site design, make sure your content is arranged in such a way that the visitor moves from one section of the site to another without confusion or frustration. If you are catering to different kinds of visitors, demarcate your site or page clearly showing these different sections for visitors.
      6. Include your Privacy Policy, Phone Numbers, About Us information on every page of your site. This builds some element of trust. Visitors may not click to these pages but the fact that they are there builds some credibility.
      7. Do not irritate your visitors with bad grammar or typos. Check and crosscheck your content. Ask somebody to read through your content and point out grammatical errors and typos. These kinds of errors portray a site as unserious and therefore suspect.
      8. If you must use banners use them sparingly. Do not allow your banners to distract your visitors from the desired action to be taken. Banners are been clicked on less and less these days.
      Having taken care of all of the above, your site is set to present your visitors with your carefully packaged offer. You begin by getting to know your present conversion rates. It is only logical that before any action is taken to improve conversion rates, the present conversion rates are known.
      What is your website’s conversion rates.
      There are many actions a site may desire a visitor to take once he lands at the site. It is the conversion rates of these desired actions that you want to calculate.
      Lets look at some the typical conversion rates that need to be calculated and what can be done to improve them.
      1. The SALES CONVERSION RATE. This gives you an idea of how many visitors are buying your product out of the total number of visitors that visit you site.
      The sales conversion rate = number who bought / total number of visitors x 100
      So if you have about 10000 visitors in the month and out of that , 350 bought your product, your conversion rate is
      350 / 10000 x 100 = 3.5%
      This means that for every 200 visitor that land at your site 7 will buy your product.
      How to improve the sales conversion rate.
      1. Make navigation through your site to your order page so simple a ten year old can find it.
      2. Make bold call to action. Example, BUY NOW, or ORDER HERE. Put it near the top, at the middle and near the bottom of you sales page.
      3. If you offer free shipping indicate this at your home page and prominently on your sales page. Research has shown that free shipping is the second most important consideration for buyers apart from price.
      4. Your web page should load fast. Imagine a potential customer clicking to your order page with the intention to buy only to be frustrated by a slow loading page. The importance of fast loading pages cannot be over-emphasized. Some of the ways to reduce loading time are:
        
        Reduce the number of graphics on your page. Apart from the number, you can also reduce the size of the graphics. There are a number of software you can use to reduce the size of your graphics.
        Always specify the dimensions of your graphics in your html coding. In your IMG tag be sure to specify the width and height of your graphics. This makes it easy for the web browser to load the page because it doesn’t have
        Little is Large - Making The Most of Customer Touchpoints
        Good restaurants put a great deal of time, money, and energy into crafting their menu. While they may be successful in satisfying their customer's taste buds, it's the totality of the dining experience that brings back repeat patrons. This means that little things count, actually they count a lot. Customers have many dining options these days and frankly good food often isn't enough to bring them back. According to Restaurants and Institutions New American Diner Survey nearly 43% of diners take into account all the aspects of the restaurant to determine if they'll return. Of course that's just one sample of what's going on out there but haven't we all experienced a restaurant with good food and attractive prices but then they completely drop the ball when it comes to all the many touch points: an unfriendly server, a dirty table, a stoic hostess, dirty windows, empty condiments, a funky restroom with little soap and no paper towels. Every negative touch point will cancel out any positive effort accomplished by good food and prices.But don't fret too soon if you think you may be in this situation. Weak spots in the touch point grid are easy to see and fix. Do all you can to hire people who believe strongly in hospitality, consider them investments they make a big impression in the customers mind. And that's the mind that will later be deciding if they should return. When problems arise let the customer know that you see their point and not only are you on their side but you're working to correct anything that's negative for them. The nice aspect about problems are that they are opportunities. Everyone knows that nothings perfect, things go wrong in every business sometimes, but let them see you shine as you take care of the negative no matter how little, because little is large in the customer's eyes. Remember everyone likes a problem solver.
        ortray a site as unserious and therefore suspect.
        If you must use banners use them sparingly. Do not allow your banners to distract your visitors from the desired action to be taken. Banners are been clicked on less and less these days.
        Having taken care of all of the above, your site is set to present your visitors with your carefully packaged offer. You begin by getting to know your present conversion rates. It is only logical that before any action is taken to improve conversion rates, the present conversion rates are known.
        What is your website’s conversion rates.
        There are many actions a site may desire a visitor to take once he lands at the site. It is the conversion rates of these desired actions that you want to calculate.
        Lets look at some the typical conversion rates that need to be calculated and what can be done to improve them.
        1. The SALES CONVERSION RATE. This gives you an idea of how many visitors are buying your product out of the total number of visitors that visit you site.
        The sales conversion rate = number who bought / total number of visitors x 100
        So if you have about 10000 visitors in the month and out of that , 350 bought your product, your conversion rate is
        350 / 10000 x 100 = 3.5%
        This means that for every 200 visitor that land at your site 7 will buy your product.
        How to improve the sales conversion rate.
        
        Make navigation through your site to your order page so simple a ten year old can find it.
        Make bold call to action. Example, BUY NOW, or ORDER HERE. Put it near the top, at the middle and near the bottom of you sales page.
        If you offer free shipping indicate this at your home page and prominently on your sales page. Research has shown that free shipping is the second most important consideration for buyers apart from price.
        Your web page should load fast. Imagine a potential customer clicking to your order page with the intention to buy only to be frustrated by a slow loading page. The importance of fast loading pages cannot be over-emphasized. Some of the ways to reduce loading time are:
        
        Reduce the number of graphics on your page. Apart from the number, you can also reduce the size of the graphics. There are a number of software you can use to reduce the size of your graphics.
        Always specify the dimensions of your graphics in your html coding. In your IMG tag be sure to specify the width and height of your graphics. This makes it easy for the web browser to load the page because it doesn’t have
        Horror of War; Reality of Business
        Gettysburg, PA July 3rd, 1863 3:00pmAfter two hours of heavy artillery, 13,000 Confederate troops lined up, awaiting the order to charge the Union lines. It’s difficult to realize the psychological horror they faced as they prepared to march across an open field into enemy fire, knowing full well that few would survive.The order came, and Pickett’s Charge began. As the mile-wide wall of men steadily marched forward, the Union artillery and muskets fired. Waves of men fell to their death. Stepping over the bodies of their brethren, the troops continued onwards, unable to see their enemy through the great volume of smoke.In less than one hour, 6,500 men fell.What deep psychological power gives a man the personal fortitude to march to an almost certain death? For those who were lined up in this snapshot in time, it was more personal than the love of country or belief in the cause.They marched for one reason – the man on their left and the man on their right depended on them.This kind of loyalty and brotherhood is an amazing part of humanity that isn’t just present in the horrors of war. It inspires people in all areas of life and is especially powerful in business. Within your company, it can prepare your staff for any business plan set before them.Most companies try to develop a complete group of officers within their company. They spend their time training all their people to become driven from the inside. What would really happen if your entire company was made up of self-driven, highly motivated individuals? Even if it was possible, it wouldn’t be pretty.Not everyone has the attitude and definite purpose that is required of a self-starter. Those with these qualities are already an executive at your company, or they will be soon. For this reason, you CANNOT motivate your troops in the same way that you drive your officers.Your troops will act on personal motivations only when they have a strong brotherhood amongst their colleagues. They must be somewhat separate from the larger corporation, having accountability to t
        every 200 visitor that land at your site 7 will buy your product.
        How to improve the sales conversion rate.
        
        Make navigation through your site to your order page so simple a ten year old can find it.
        Make bold call to action. Example, BUY NOW, or ORDER HERE. Put it near the top, at the middle and near the bottom of you sales page.
        If you offer free shipping indicate this at your home page and prominently on your sales page. Research has shown that free shipping is the second most important consideration for buyers apart from price.
        Your web page should load fast. Imagine a potential customer clicking to your order page with the intention to buy only to be frustrated by a slow loading page. The importance of fast loading pages cannot be over-emphasized. Some of the ways to reduce loading time are:
        
        Reduce the number of graphics on your page. Apart from the number, you can also reduce the size of the graphics. There are a number of software you can use to reduce the size of your graphics.
        Always specify the dimensions of your graphics in your html coding. In your IMG tag be sure to specify the width and height of your graphics. This makes it easy for the web browser to load the page because it doesn’t have to figure out the dimensions of the graphics.
        
        Experiment with different colors on your pages. Measure and track the result of any little change you make. It has been reported that change in the color of a page layout increased conversion rate.
        Do not use Pop-ups for displaying your vital information. For example, your shipping rates. Though Pop-ups can be effective in drawing attention to vital information, it is not worth taking the chance. With all the free Popup blockers offered by most toolbars and software companies it will be counter productive to display your vital information in a Popup only to have it blocked. Displaying information in Pop-ups could seriously reduce your conversion rate. Instead use banners that will display a strong call to action.
        Include a progress indicator on each page to your order page so that your customer knows at what stage he is. You can number the pages or steps and clearly describe each step so that the customer can easily move back and forth through your pages.
        Make it automatic so that when the shipping info is same as the billing info, the customer doesn’t have to fill the same information twice.
        Because of credit card concerns, not all customers will want to order using credit cards. Offer other forms of payment, check, fax, phone etc
        Display critical information at the check out page. Information like warranties, guarantees, shipping costs, testimonials, return policies, after sales service, support service etc
        Develop a system whereby if a visitor abandons the checkout process for whatever reason after providing an email address, your system immediately emails the visitor offering an incentive to tell why the process was not completed. This happened to me. I abandoned purchase when the order page could not load due to my unsteady internet connection. I promptly received an email from the company. I later went back to the site to purchase the item.
        If you are selling tangible product use high quality pictures. Since the visitor cannot touch or smell the product, it is essential to provide a top quality picture that will look like the physical product.
        Include the number of days the customer will have to wait for the order. If possible provide tracking of the order. All these help to make the customer comfortable and close the sale.
        2. THE SUBSCRIPTION CONVERSION RATE. This is simply calculated by dividing the number of subscriptions (subscribers) by the total number of visitors for that period and multiplying by 100. This gives the percentage of visitors that subscribed.
        Example, if the total number of visitors in the month is 9000 and 300 visitors subscribed. Your conversion rate would be
        300 / 9000 x 100 = 3.3 %
        Getting visitors to subscribe to your newsletter or ezine depends on where the visitor had seen the offer to subscribe. If you are promoting a subscription page, then your description must be enticing enough to lure surfers to visit your page. That is, if they are coming from search engines,ads etc.
        Most times people will only give their email address when they are sure they will get some quality stuff from your newsletter. If they are already at your site and it is a quality site then you may require little persuasion to get them to subscribe.
        How to improve the subscription conversion rate.
        
        Make sure your privacy policy is clearly stated.
        Highlight the benefits of your newsletter to the subscriber. State plainly the high points of your newsletter. Direct your visitor to a good issue in your archives.
        Provide a valuable free gift. Example a free ebook or report.
        If you are providing a free ebook or report, tell the visitor what is special about your own because there are a thousand and one free ebooks and reports on the internet so why should yours be different. For me I usually get a high conversion rate from surfers seeing the articles I post at various article sites on the internet. They become interested when they see the quality of the articles.
        Change the position of your subscription form. From upper left to upper right. Then recalculate the conversion rate. Compare the result of the two positions. Try other positions until you get the position where conversion is highest.
        3. DOWNLOAD CONVERSION RATE. This rate shows you how many of your visitors (in percentage) are downloading your software or ebook or whatever you have presented for download. It is obtained by dividing the number of downloads by the number of visitors to your download page. Example , you had 4000 visitors to your download page for the month and 300 downloaded your software your conversion rate is
        300 / 4000 x 100 = 7.5%
        you will need to install a script at your site to monitor the download. You can get a free download monitor script at http://www.Focalmedia.net
        How to improve your download conversion rate
        
        Write a compelling copy emphasizing the benefits to your visitors of whatever you are offering for download. Then make a bold call to action .example, Dow

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Paper shredder reviews offer critical evaluation of the features and functionality of paper shredders. Paper shredders have now become an integral part of stationery accessories. Paper shredders are available aplenty in the market with various specifications. Paper shredder reviews help you find out the right product which will meet your specific needs. Paper shredder reviews provide detailed information on the characteristics of paper shedders and compare their utility in practical experience.

In general gifts are given in business to promote goodwill and foster good relationships. They are also given to show appreciation. How do you know what is a proper gift?

I often hear leaders from all types of organizations ask questions about hiring the right person. Their questions usually sound like these: • What if their resume looks great but they have a bad attitude? • What if they put on a good act and then don’t work hard? • How can I tell how they will perform after I hire them? A great way to answer these questions starts with a well-defined interview process...

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