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Casual Articles - Turn Your Wisdom Into a Workshop
Do You Want To Get Into Goldman Sachs?
All the recent talk about earning big money by becoming bankers…has caused a rush by everybody (be it fresh grads, experienced professionals, etc) into the financial services industry. It is true that the money is in this industry now.However, to be earning the top dollars (i.e. to be in the front line) one need to be a certain caliber and I hope most of you agree with me that not everyone in this world is top caliber. And also, one got to look at what are the sacrifices for such money and prestige.Personally I would recommend most of us who are not of such caliber and who wants to have a comfortable life, to not chase after all the “glamor” that has been reported in t
s and exercises in play.All the recent talk about earning big money by becoming bankers…has caused a rush by everybody (be it fresh grads, experienced professionals, etc) into the financial services industry. It is true that the money is in this industry now.However, to be earning the top dollars (i.e. to be in the front line) one need to be a certain caliber and I hope most of you agree with me that not everyone in this world is top caliber. And also, one got to look at what are the sacrifices for such money and prestige.Personally I would recommend most of us who are not of such caliber and who wants to have a comfortable life, to not chase after all the “glamor” that has been reported in t
If you’ve got the solution to any problem that’s out there, you c
A Little Something Special Goes a Long Way
Keeping the 80/20 rule in mind; that is that 80% of your business comes from 20% of your client base, there are a lot of missed opportunities to keep your clients coming back again and again and yet again. Having worked six years in the hospitality industry, particularly the hotel business, I have found the key to success and I would like to share it with you. It is a rather simple concept, I will admit, yet we sometimes need to regroup or refocus on the simple things to remain successful.I had the misfortune of establishing my hotel sales career during the worst time in the industries history - 9/11. I can remember that day like it was yesterday. I was in a daze like I h
The Technical Revolution has done a lot for us -- we merely have to pick up a phone or send an email to conduct business. Yet, there still is no substitute for live, personal appearances when you want your teaching to count, and that’s why I love workshops. Your participants benefit from the short-term intensity of the experience, and you benefit from actually seeing your principles and exercises in play.Keeping the 80/20 rule in mind; that is that 80% of your business comes from 20% of your client base, there are a lot of missed opportunities to keep your clients coming back again and again and yet again. Having worked six years in the hospitality industry, particularly the hotel business, I have found the key to success and I would like to share it with you. It is a rather simple concept, I will admit, yet we sometimes need to regroup or refocus on the simple things to remain successful.I had the misfortune of establishing my hotel sales career during the worst time in the industries history - 9/11. I can remember that day like it was yesterday. I was in a daze like I h
If you’ve got the solution to any problem that’s out there, you c
It's Probably Time for Your Marketing to Go OFFLINE! How to Get Started With Direct Mail
I admit that for some time I was resistant to doing any marketing via old fashioned snail mail. After all, email is FREE (at least for the time being). Why pay to print and mail anything at all? I mean, I'm the Ezine Queen - not the direct mail queen! And I was already making hundreds of thousands of dollars a year using the Internet.Well, I can tell you I've changed my tune based on several mailings I've done over the past year. A test of sending out few simple postcards and one sales letter mailing helped me exponentially increase my response to two of my programs over the last several months. I'm now SOLD!If you aren't collecting any physical addresses right
mail to conduct business. Yet, there still is no substitute for live, personal appearances when you want your teaching to count, and that’s why I love workshops. Your participants benefit from the short-term intensity of the experience, and you benefit from actually seeing your principles and exercises in play.I admit that for some time I was resistant to doing any marketing via old fashioned snail mail. After all, email is FREE (at least for the time being). Why pay to print and mail anything at all? I mean, I'm the Ezine Queen - not the direct mail queen! And I was already making hundreds of thousands of dollars a year using the Internet.Well, I can tell you I've changed my tune based on several mailings I've done over the past year. A test of sending out few simple postcards and one sales letter mailing helped me exponentially increase my response to two of my programs over the last several months. I'm now SOLD!If you aren't collecting any physical addresses right
If you’ve got the solution to any problem that’s out there, you c
Finding and Motivating Your Target Audience: Niche Marketing At Its Best
As an entrepreneur, one of your greatest challenges is the choice of where to put your advertising and marketing bucks. Who/what/where is my market? How do I reach them? What do I say to excite them? The wrong answers can cost a lot of useless expense and time as you learn this critical field. Many companies have gone under for lack of mastering these efforts.TV COMMERCIALSHave you ever watched a TV commercial and thought to yourself, "Who on earth would buy that?" If so, you've seen an ad carefully targeted at a group which has different needs and desires than you do. If your response was, "Boy! I'd sure enjoy that" or "I'm going to c
you want your teaching to count, and that’s why I love workshops. Your participants benefit from the short-term intensity of the experience, and you benefit from actually seeing your principles and exercises in play.As an entrepreneur, one of your greatest challenges is the choice of where to put your advertising and marketing bucks. Who/what/where is my market? How do I reach them? What do I say to excite them? The wrong answers can cost a lot of useless expense and time as you learn this critical field. Many companies have gone under for lack of mastering these efforts.TV COMMERCIALSHave you ever watched a TV commercial and thought to yourself, "Who on earth would buy that?" If so, you've seen an ad carefully targeted at a group which has different needs and desires than you do. If your response was, "Boy! I'd sure enjoy that" or "I'm going to c
If you’ve got the solution to any problem that’s out there, you c
Sales Training - Ten Don'ts
1. Do not use red: Never write with a red pen, or wear a red shirt/blouse when you are with a customer. Subconsciously red signifies danger, stop, beware, anger, red alert. Although these negative thoughts are not in the forefront of the customer's mind, they are nevertheless there, warning the customer to be wary.2. Do not wear dark sunglasses when you are with a customer: This gives the impression that you have something to hide, that you are a shady character who cannot be trusted. Eye contact is a must for the professional closer.3. Do not ask certain questions: Never ask a customer if he understands. Not wanting to appear stupid, he will always answer "Yes"
the short-term intensity of the experience, and you benefit from actually seeing your principles and exercises in play.1. Do not use red: Never write with a red pen, or wear a red shirt/blouse when you are with a customer. Subconsciously red signifies danger, stop, beware, anger, red alert. Although these negative thoughts are not in the forefront of the customer's mind, they are nevertheless there, warning the customer to be wary.2. Do not wear dark sunglasses when you are with a customer: This gives the impression that you have something to hide, that you are a shady character who cannot be trusted. Eye contact is a must for the professional closer.3. Do not ask certain questions: Never ask a customer if he understands. Not wanting to appear stupid, he will always answer "Yes"
If you’ve got the solution to any problem that’s out there, you c
Another Dropshipper and Another
The first dropshipper I ever had, I thought was going to be my only and main one. It looks like dropshipper number one was never to be. I don't think I will be able to re-load their products on my site. It is now three months and they have not displayed the product types of the nature I need.When I found this dropshipper, I was in the hurry, and picked a dropshipper from the search engine that was on page number three. They advertised a large amount of product and there was a large amount in the product type I needed. It was a very attractive looking site. I was accepted right away with a low one-time payment. I was on my way.When I started building my website I
s and exercises in play.The first dropshipper I ever had, I thought was going to be my only and main one. It looks like dropshipper number one was never to be. I don't think I will be able to re-load their products on my site. It is now three months and they have not displayed the product types of the nature I need.When I found this dropshipper, I was in the hurry, and picked a dropshipper from the search engine that was on page number three. They advertised a large amount of product and there was a large amount in the product type I needed. It was a very attractive looking site. I was accepted right away with a low one-time payment. I was on my way.When I started building my website I
If you’ve got the solution to any problem that’s out there, you can deliver it in workshop form. Here are some steps I’ve developed in my years of designing and delivering self-help workshops:
1. Put together a workshop people actually need. What’s the biggest problem your target market faces – and what do you know about solving it? This is the key to filling your workshop. Find the problem you are uniquely qualified to solve. Do not rely
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