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Casual Articles - Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions
10. Pay no income taxes on profits your company does not remit to the U.S. You should pay taxes in your country on money your Panamanian corporation pays you, whether in salary or tax-advantaged dividends or capital gains. However, the corporation can pay many of your expenses as legitimate business expenses.9. Pay no income taxes in Panama. A non-resident Panamanian International Business Corporation or Private Interest Foundation does not pay any kind of tax on any of its income or assets, and does not even have any reporting requirements to the Panamanian government.8. No Panamanian requirement to collect sales taxes from your customers. (Yea!)7. No cap
Are the bells going off yet?
Can you see the potential of being able to ask each of your readers a question and have a special suitable benefit or offer waiting for them to read – before they even get to it -- automatically? What do you think will happen to your conversion rate if your interactive sales letter actually spoke differently to each reader -- knowing what each wanted, and offered it?
In fact, you'll be able to deal a knockout blow to your competition by having the only access to your reader’s mind. While your competition is analyzing their data and graphs from another “day-late-and-a-dollar-short” survey, you’re reaching into the minds of your readers, and pulling out sales on the spot!
The purpose of this article is to open your mind. Be proactive in creating different techniques of online promotion. There is something new that can be developed every day. Just use your imagination. Be creative and remember that you can make money by solving a custo
Anyone interested in success has either discovered, or will discover, that excellence is a requirement for winning. Success is a reward for excellence. Without proper balance though, the desire for excellence can bring disaster.With the competitive nature of business, companies of all sizes can have their quest for excellence used against them. As someone on the inside of the marketing trade, all too often I see the exploitation of clients rather than true marketing.Every business needs to make a good marketing presentation if they want to win in the market. Appearance is extremely important, but it is also easy to put too much emphasis on it. Creative graphics people naturally love to unleash
Most Internet Marketers rely on their savvy copywriting techniques and persuasive skills learned over the years from the offline print world. These concepts go back to the 1920’s, where person-to-person dialog took a backseat due to the new mass media platform to push the sales message in various advertising forms. Today, Internet Marketers assume this is still the only option when it comes to “online” sales letters, since the reader is not physically present and cannot give immediate corrective-feedback.
In a minute, I’ll tell you why this will be their downfall…
Your sales letter is your voice to convey your benefits and offerings to the masses. The only reason a visitor is even at your site is to see if you have a solution to their problem. Effectively convince them that you have the solution for a reasonable price, overcome any objections and you get the sale! Simple. Right?
“Wait a minute! How do I know what’s most important to each different visitor. How do I convince an unknown reader that I have their solution?”
Good questions. You may have one product with various benefits, or many different affiliate products which you promote. Which benefit or product should you focus on so that each specific visitor has no choice but to rip out their wallet and start spewing out credit card numbers?
Read this part carefully –
All persuasive sales letters (no matter how hypnotic and enticing) must anticipate the mindset and views of the visitor. As a copywriter, you’ve been given the task of being a mind reader. You are forced to write your sales letter in such a way that it answers every possible question and objection. And when possible, trigger the emotional desire that was brought with each visitor. This can be quite daunting, considering that each visitor has their own specific desires and questions relevant to their unique situation. But the bottom line is -- you must satisfy the visitor's quest for meaningful, relevant information before they will say “yes!”
Now I am going to unveil a powerful and exclusive formula to do just that. Discover the hidden desires deep inside the minds of each and every one of your visitors. You will have the all-knowing power of what each wants from you.
All that you have to do is master the “super-amazing-advanced-top-secret proven technique” real live salespeople all over the world have used for years to dig out that elusive customer desire. They ask!
That’s right. The “corrective feedback” to strategic questions allows any sales person to drill-down to identify and focus on exactly what the customer is looking for and not waste each other’s time in the process. The main goal in any corrective feedback dialog is to narrow down the customer’s problem -- and to provide a solution.
“STOP! Hold on.... I thought we were talking about sales letters here. Sales letters can’t ask the visitor what’s most important to them and just morph itself to focus on that!”
Well, if that’s what you’re thinking, I have no choice but to believe that you are not keeping up with new technology. Remember I said I would tell you what will be the Internet Marketers’ downfall? Here it is -- They forget that they are on the Internet. Plain and simple.
By posting a web page and some great copy, Internet Marketers feel that’s the best they can hope for. They forget about the underlying technology running the show. They are riding a vehicle of interactive communication that is still evolving. However, the horse-blinders are only showing them a new place to display a once-printed direct mail sales letter, without exploring the possibilities.
Don’t fall into this trap!
An ecommerce website should be an interactive conversation to communicate relevant information for each visitor’s questions and eventually persuade a sale. It is not just a digital billboard.
FACT: Yes, with today’s advancements in technology, YOU CAN convert your static online sales page to a fully interactive sales letter that asks the reader questions, and in turn, dynamically generate specific, relevant offers dependant upon the reader’s answers. This is all done instantly, without linked pages, without page flashes, and most importantly -- without the reader ever knowing.
Are the bells going off yet?
Can you see the potential of being able to ask each of your readers a question and have a special suitable benefit or offer waiting for them to read – before they even get to it -- automatically? What do you think will happen to your conversion rate if your interactive sales letter actually spoke differently to each reader -- knowing what each wanted, and offered it?
In fact, you'll be able to deal a knockout blow to your competition by having the only access to your reader’s mind. While your competition is analyzing their data and graphs from another “day-late-and-a-dollar-short” survey, you’re reaching into the minds of your readers, and pulling out sales on the spot!
The purpose of this article is to open your mind. Be proactive in creating different techniques of online promotion. There is something new that can be developed every day. Just use your imagination. Be creative and remember that you can make money by solving a custom
So you have heard your manager say, "Time is Money"! You may have noticed he was extremely stressed when the department was toured; he viewed his employee time sheets and took a pencil to project costs. Managing time and money is a necessity for any executive. They often have no viable way to track project overruns before it's too late. This manager may have been able to pencil the total hours worked on a particular project, but it is highly unlikely he would be able to track the effectiveness of an individual employee or access project history in order to quote a job based on the similarity of a project. It is often deemed a waste of time and money to hire an employee to track time management performance
“Wait a minute! How do I know what’s most important to each different visitor. How do I convince an unknown reader that I have their solution?”
Good questions. You may have one product with various benefits, or many different affiliate products which you promote. Which benefit or product should you focus on so that each specific visitor has no choice but to rip out their wallet and start spewing out credit card numbers?
Read this part carefully –
All persuasive sales letters (no matter how hypnotic and enticing) must anticipate the mindset and views of the visitor. As a copywriter, you’ve been given the task of being a mind reader. You are forced to write your sales letter in such a way that it answers every possible question and objection. And when possible, trigger the emotional desire that was brought with each visitor. This can be quite daunting, considering that each visitor has their own specific desires and questions relevant to their unique situation. But the bottom line is -- you must satisfy the visitor's quest for meaningful, relevant information before they will say “yes!”
Now I am going to unveil a powerful and exclusive formula to do just that. Discover the hidden desires deep inside the minds of each and every one of your visitors. You will have the all-knowing power of what each wants from you.
All that you have to do is master the “super-amazing-advanced-top-secret proven technique” real live salespeople all over the world have used for years to dig out that elusive customer desire. They ask!
That’s right. The “corrective feedback” to strategic questions allows any sales person to drill-down to identify and focus on exactly what the customer is looking for and not waste each other’s time in the process. The main goal in any corrective feedback dialog is to narrow down the customer’s problem -- and to provide a solution.
“STOP! Hold on.... I thought we were talking about sales letters here. Sales letters can’t ask the visitor what’s most important to them and just morph itself to focus on that!”
Well, if that’s what you’re thinking, I have no choice but to believe that you are not keeping up with new technology. Remember I said I would tell you what will be the Internet Marketers’ downfall? Here it is -- They forget that they are on the Internet. Plain and simple.
By posting a web page and some great copy, Internet Marketers feel that’s the best they can hope for. They forget about the underlying technology running the show. They are riding a vehicle of interactive communication that is still evolving. However, the horse-blinders are only showing them a new place to display a once-printed direct mail sales letter, without exploring the possibilities.
Don’t fall into this trap!
An ecommerce website should be an interactive conversation to communicate relevant information for each visitor’s questions and eventually persuade a sale. It is not just a digital billboard.
FACT: Yes, with today’s advancements in technology, YOU CAN convert your static online sales page to a fully interactive sales letter that asks the reader questions, and in turn, dynamically generate specific, relevant offers dependant upon the reader’s answers. This is all done instantly, without linked pages, without page flashes, and most importantly -- without the reader ever knowing.
Are the bells going off yet?
Can you see the potential of being able to ask each of your readers a question and have a special suitable benefit or offer waiting for them to read – before they even get to it -- automatically? What do you think will happen to your conversion rate if your interactive sales letter actually spoke differently to each reader -- knowing what each wanted, and offered it?
In fact, you'll be able to deal a knockout blow to your competition by having the only access to your reader’s mind. While your competition is analyzing their data and graphs from another “day-late-and-a-dollar-short” survey, you’re reaching into the minds of your readers, and pulling out sales on the spot!
The purpose of this article is to open your mind. Be proactive in creating different techniques of online promotion. There is something new that can be developed every day. Just use your imagination. Be creative and remember that you can make money by solving a custo
If you are like most people, it will not take long to encounter a situation where you feel slighted in one way or another by someone you are trying to do business with. When these situations arise, it is helpful to know how to approach the problem in a way that results in getting the results you want without throwing gasoline on the flames. With a careful choice of wording, you can turn a negative into a positive, and get the offending party to tumble over themselves to make things right.To illustrate this point, I will use a simple example of a situation I encountered recently in a fast food establishment. A friend of mine went to the counter and ordered a sandwich. He paid for the item, and wen
Now I am going to unveil a powerful and exclusive formula to do just that. Discover the hidden desires deep inside the minds of each and every one of your visitors. You will have the all-knowing power of what each wants from you.
All that you have to do is master the “super-amazing-advanced-top-secret proven technique” real live salespeople all over the world have used for years to dig out that elusive customer desire. They ask!
That’s right. The “corrective feedback” to strategic questions allows any sales person to drill-down to identify and focus on exactly what the customer is looking for and not waste each other’s time in the process. The main goal in any corrective feedback dialog is to narrow down the customer’s problem -- and to provide a solution.
“STOP! Hold on.... I thought we were talking about sales letters here. Sales letters can’t ask the visitor what’s most important to them and just morph itself to focus on that!”
Well, if that’s what you’re thinking, I have no choice but to believe that you are not keeping up with new technology. Remember I said I would tell you what will be the Internet Marketers’ downfall? Here it is -- They forget that they are on the Internet. Plain and simple.
By posting a web page and some great copy, Internet Marketers feel that’s the best they can hope for. They forget about the underlying technology running the show. They are riding a vehicle of interactive communication that is still evolving. However, the horse-blinders are only showing them a new place to display a once-printed direct mail sales letter, without exploring the possibilities.
Don’t fall into this trap!
An ecommerce website should be an interactive conversation to communicate relevant information for each visitor’s questions and eventually persuade a sale. It is not just a digital billboard.
FACT: Yes, with today’s advancements in technology, YOU CAN convert your static online sales page to a fully interactive sales letter that asks the reader questions, and in turn, dynamically generate specific, relevant offers dependant upon the reader’s answers. This is all done instantly, without linked pages, without page flashes, and most importantly -- without the reader ever knowing.
Are the bells going off yet?
Can you see the potential of being able to ask each of your readers a question and have a special suitable benefit or offer waiting for them to read – before they even get to it -- automatically? What do you think will happen to your conversion rate if your interactive sales letter actually spoke differently to each reader -- knowing what each wanted, and offered it?
In fact, you'll be able to deal a knockout blow to your competition by having the only access to your reader’s mind. While your competition is analyzing their data and graphs from another “day-late-and-a-dollar-short” survey, you’re reaching into the minds of your readers, and pulling out sales on the spot!
The purpose of this article is to open your mind. Be proactive in creating different techniques of online promotion. There is something new that can be developed every day. Just use your imagination. Be creative and remember that you can make money by solving a custo
Wouldn’t you love a simple formula for easily growing your small business? Here is something that could be just what you are looking for:1. Create an information product based on your expertise.2. Sell or license many copies of the product to a large company.3. Guide the company in using your product as a promotional item to sell more of their products or services.4. Be sure your own name is someplace in the product.5. Watch your client base grow.Yes, it can be as easy as that. You may be thinking you don’t know quite where to start. Begin with the sound bites that have come out of your mouth over and over again with your clients and audiences. Capture those sound b
By posting a web page and some great copy, Internet Marketers feel that’s the best they can hope for. They forget about the underlying technology running the show. They are riding a vehicle of interactive communication that is still evolving. However, the horse-blinders are only showing them a new place to display a once-printed direct mail sales letter, without exploring the possibilities.
Don’t fall into this trap!
An ecommerce website should be an interactive conversation to communicate relevant information for each visitor’s questions and eventually persuade a sale. It is not just a digital billboard.
FACT: Yes, with today’s advancements in technology, YOU CAN convert your static online sales page to a fully interactive sales letter that asks the reader questions, and in turn, dynamically generate specific, relevant offers dependant upon the reader’s answers. This is all done instantly, without linked pages, without page flashes, and most importantly -- without the reader ever knowing.
Are the bells going off yet?
Can you see the potential of being able to ask each of your readers a question and have a special suitable benefit or offer waiting for them to read – before they even get to it -- automatically? What do you think will happen to your conversion rate if your interactive sales letter actually spoke differently to each reader -- knowing what each wanted, and offered it?
In fact, you'll be able to deal a knockout blow to your competition by having the only access to your reader’s mind. While your competition is analyzing their data and graphs from another “day-late-and-a-dollar-short” survey, you’re reaching into the minds of your readers, and pulling out sales on the spot!
The purpose of this article is to open your mind. Be proactive in creating different techniques of online promotion. There is something new that can be developed every day. Just use your imagination. Be creative and remember that you can make money by solving a custo
The 21st century, in its first decade, is looking like it will be the century of the franchise. It’s impossible to drive to any of the thousands of shopping centers and malls anywhere in the world, or down the main thoroughfares of any major suburban areas, and not pass franchise after franchise, ranging from restaurants, to dollar stores, to cellular providers, to fitness centers.A huge number of people both recognize and patronize the franchise giants. But not nearly as many realize that there are hundreds, if not thousands, of other franchises offering marketable products or services without commanding huge franchising fees. It is the relative anonymity of these franchises, in fact, which makes
Are the bells going off yet?
Can you see the potential of being able to ask each of your readers a question and have a special suitable benefit or offer waiting for them to read – before they even get to it -- automatically? What do you think will happen to your conversion rate if your interactive sales letter actually spoke differently to each reader -- knowing what each wanted, and offered it?
In fact, you'll be able to deal a knockout blow to your competition by having the only access to your reader’s mind. While your competition is analyzing their data and graphs from another “day-late-and-a-dollar-short” survey, you’re reaching into the minds of your readers, and pulling out sales on the spot!
The purpose of this article is to open your mind. Be proactive in creating different techniques of online promotion. There is something new that can be developed every day. Just use your imagination. Be creative and remember that you can make money by solving a customer’s problem. The goal is to find out what each potential customer is looking for and offer a solution to satisfy that. Period!
Copyright 2004 Scott Stevenson
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